Brand Equity Quiz 2012

Brand Equity 2012 Schedule is out

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TBQ Classic Sample #5

1) In the spring of 1846, Moses Yale Beach (1800-68), publisher of The New York Sun, established a pony express to deliver news of the Mexican War. His pony express carried dispatches ahead of the Great Southern Mail from Mobile to Montgomery, Alabama, where the mail coaches carried them 700 miles to the nearest telegraph point near Richmond, Virginia. In offering an equal interest in the express venture to the major New York City daily papers (four of whom accepted), Beach effectively organized this institution. Name it.

Ans: The Associated Press

2) The idea to form one company out of a union of various construction and engineering firms came from Harry Morrison of the Morrison-Knudsen construction firm of Boise, Idaho. Morrison had forged a profitable working relationship with Utah Construction and decided they, too, should be in on the Black Canyon — as it was called at the time — project. Added to the mix was Charlie Shea, a seat-of-the-pants builder of tunnels and sewers.
Half a million was just the amount Shea pledged toward the performance bond. Along with his colorful and boisterous personality, Shea possessed the necessary skills and connections to further the project. He enlisted the interest of the Pacific Bridge Company and Felix Kahn of the San Francisco firm, MacDonald and Kahn. Meanwhile, Harry Kaiser, an ambitious young road builder from Oakland, California, and his mentor Warren A. Bechtel, a powerful old-line San Francisco contractor had become interested in the project. Kaiser’s experience in the working world extended back to when he dropped out of school at age 11. The elder Bechtel had developed an admiration for Kaiser’s work ethic and drive. It was Bechtel who suggested that he and Kaiser join forces with the alliance being formed by Harry Morrison. Felix Kahn coined the name for this alliance.

It was constructed between 1931 and 1936 during the Great Depression, and was dedicated on September 30, 1935.
Name the structure and the alliance.

Ans: Hoovers Dam | Six Companies

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TBQ Classic Sample #4

1) In late 19th century Bombay, the mill workers were men whose families stayed back in their villages. To begin with, employers accommodated these workers in specially constructed accomodations near the mills. Modelled after army barracks, each building had three floors. Every floor contained rooms, each given over to one person, and a common toilet.  With the rapid increase in the number of mills, the rooms were often occupied by several people. Eventually, families of workers began to migrate to Bombay, and each room in such a building would have to accommodate the whole family. What were these buildings called?
Ans: Chawl
2) Malana, a tiny, mysterious village in Himachal Pradesh, supposedly inhabited by descendants of Alexander’s army,produces Malana Cream- the world’s best of its kind. What?
Ans: Hashish

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TBQ Classic Sample #3

1) Identify this international agency that was established on November 10, 1999 after a scandal rocked Tour de France. This agency was the result of the initiative taken by IOC to convene a conference, first of the kind, in Lausanne in February 1999.

Identify the logo.
Identify the logo.

2) An Electrical Engineer from Kerala, Kalyanaraman was working as a junior engineer at Batliboi in Mumbai when the entrepreneurial bug bit him. Soon he was a small distributor of  ‘Vape’, a brand in a niche category. Later, he started a venture which launched its flagship brand in 1984 with a tie-up with  Sumitomo Chemicals of Japan. This company and its brands were later acquired by Godrej. How do we better know this personality who is behind Shogun Organics and Shogun Films, a movie production company?

From Left to Right: Padmarajan(Malayalam director), Nitish Bharadwaj, Kalyanaranan

3) Which group traces its origins to 1783 when James founded a sugar cooperage and brokerage at 23 Harp Lane in the City of London? In 1784, the company won the exclusive contract to supply rum to the Royal Navy (a franchise the Company retains until 1970). In 2000, the company demerged its the agricultural commodities business and is now amongst the world’s largest providers of hedge funds and alternative investment solutions.

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Ans1: World Anti-Doping Agency (WADA)

The scandal was a doping scandal. The conference: First World Conference on Doping in Sport

Ans2: R Mohan or Goodknight Mohan -the man behind Goodknight mosquito repellents.Vape was a mosquito repellent mat brand. The venture was called Transelektra Domestic Products.

Ans3: Man Group founded by James Man

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TBQ Classic: Set of 310 quizzes (each quiz with 10 questions)-
Rs. 7875/-Frequency: 5-6 sets of questions per week on an average.
Mail us at thebusinessquizATgmailDOTcom for more info.
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TBQ-Sample#2

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