Jiyo Parsi, the Government of India supported scheme to arrest the decline in population of the Parsi Zoroastrian Community in India, has launched its print advertisement campaign. Jiyo Parsi is a joint effort of Parzor Foundation, Govt of India (Ministry of Minority Affairs), Bombay Parsi Punchayet, and TISS.
Created by Madison Advertising’s Sam Balsara and his daughter Lara Balsara, the ads are laced with humour, something that every Parsi is known for. The ads urging Parsis to make more babies, and to if needed get medical help under the Jiyo Parsi scheme that funds infertility treatment for couples. Presented in a non-sermonising way, Madison has launched 15 quirky print ads. The ads have used real Parsi people and portray their real relationships. Some of the lines in this campaign include:
♦ Be responsible. Don’t use a condom tonight.
♦ Isn’t it time you broke up with your mom?
♦ Will your boyfriend ever be as successful as Ratan Tata? Who are you to judge, Nicole Kidman?
Some of the ads below. Via Parsikhabar
This campaign is being lead by actors Perizad Zorabian and Boman Irani.