Tata Crucible 2012 Corporate Mumbai Prelims

Tata Crucible 2012 Corporate Mumbai Prelims

Courtesy: Samrat Mukherjee & Pratik Pandey

1)     This word derives itself from American military origins to Japanese squad leaders using this word. It means group leader or squad leader in Japanese and is used extensively in business with a change in pronunciation. What is the good word?

HONCHOS

2)      BIMA BEMISAAL :IRDA

 

3)      Restaurant “ANJAPPAR” in Chennai received a donation of 501/- for its 1st outlet in Royalpeth  in 1964 from which famous personality :Dr.MGR

4)      Quesn on Sabri jal (hint : he said the festival/pilgrimage starts today on 16th Sept and as an environment friendly exercise the state govt will give Rs 2/- to each individual who’ll return the bottle)

5)      Book cover ‘Fault Line’ by Raghuram Rajan

6)      Painter Paresh Maity will design the packaging of this co based on the heritage of Wes Bengal.. ITC

7)      James Dewar was a famous Scottish physicist and chemist. He worked extensively in the field of liquefaction of gases. He contested a lawsuit patenting an invention with a German Company and lost the case. It was a generalized trademark such as XXerox for photocopying. Name the company to whom he lost the lawsuit? 

Thermos

8)     This famous tagline was penned when the advertising agency’s founder asked the Co’s management team ‘Why should someone use your services?’ this famous tagline was replaced after 50 years with ‘Its Your Space’ Which tagline?

AVIS

9)     Ebrahim Currim and Sons claim to have taught Indians to use this after switching from old ones made out of palm leaves. They first started selling this product in 1860s – first as agents and later set up their own factories. The distinctive deer logo was chosen as it was a swift and elegant animal. What brand was thus started?

Umbrella

10)   Print ad on Hotwheels  (hint : this has no age)

11)   Nirmal Lifetsyle has come out with sports lifestyle apartments :US Open apartments

12)   Originally manufactured underwear , endorsed by Bjorn Borg :FILA

13)   This patent is entitled ‘Systems and Methods for enticing users to a web site. The abstract states the patent is for invention of periodically changing story line to entice users to access a web page. What? (Hint: Something that has derived inspiration from Amul Hoardings – Creativity with Topicality)

 Google doodle

14)  Which newspaper was founded in 1868 to defend the cause of the peasants fighting the owners of the indigo plantations. It was closed in 1990 due to labour unrest.

Amrit Bazaar Patrika

15)   ‘One Watt Campaign’ or ‘Lets save a Billion Watts’ is a national consumer connect initiative to make people aware about energy conservation and going green. It was launched by which company?

Godrej

16)   Reddit logo

17)   Voltas, at one point of time was setting up a consumer products group and a programme to market and nurture small Indian Companies. One of its early launches was a certain brand for whom Voltas put Vinita Bali in charge. The brand became a market leader in its own category and created some of the most endearing ads of the 80s. Which brand are we talking about? (Hint: It has captivated all of us in our Summer vacations.)

Rasna

18)   Shalimar paints logo

19)  Patented in 1906, this ‘apparatus’ was originally intended for machines and industrial processes rather than people and its inventor practically defined them as cool. What are we talking about?

Air conditioning

20)   Sameer Manchanda is the lion in this business , what is his co’ name ? DEN Network

21)   Airavat Volvo buses :Karnataka

22)   Established in 1962 in collaboration with Corning Glass works USA, today they are the market leaders for laboratory glassware and microwaveable kitchenware in India. Name the Company?

 BOROSIL

23)   Save Money, Live better :Walmart campaign

24)   Ruchi  pickles manufactured by :Cavin Kare

25)   certificate was shown : hallmark of environmentally sensitive certified hotels .what?

I PLEDGE TO PROTECT AND ENHANCE THE ENVIRONMENT
INCLUDING ALL ITS RESOURCES BY
ENCOURAGING AND IMPLEMENTING THE CONCEPTS
OF REDUCE, REUSE AND RECYCLE.
I WILL MANAGE MY SHARE OF RESOURCES
WITH MAXIMUM EFFICIENY.
I PLEDGE TO FORM EDUCATED OPINION
AND TO MAKE RESPONSIBLE CHOICES.
I PLEDGE TO MAKE A DIFFERENCE.

ECOTEL