IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims

IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims

Courtesy: Abhishek Rane

1. This is a placeholder term used in software or for a mechanical contrivance. Used very commonly in WIMWI. What is the term?

2. A clothing line after in London, Debenhams called 5G along with the logo.

3. An ad image of the food company and the star. Identify.

4. Identify. Brand and who is the tribute to?

5. One of the highest selling audio books of all time. The audio version has sold more than 1.5 million copies. First Published in 1989. It has sold more than 25 million copies in 38 languages worldwide.

6. First ever Neon Advertising sign was for which brand.

7. Identify the brand. It was a part of an American phrase for an improbable legal defense.

8. Print Ad. Identify.

9. The first of these were made by 600 artisans called Casellis in Modena, Mantua. Cistercian monks created them in the shape of wheels. Identify.

10. Video of ‘Pirates of Penzance’. Which recent ad is inspired from it.

11. All 7-11s have this as you enter the store. It is a two word term that describes acute head pain. It was trademarked by 7-11 in 1994.

12. First designed and invented in Japan by Toyota. They were used in the automotive industry to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji). What was designed by the Toyota subsidiary Denso?

13. This IKEA ad created controversy when it was featured in the Middle East. What’s the story?

14. What is so special about this Manet painting in terms of brands.

15. What is so special about three McDonalds outlets in Amritsar, Ghatkopar and J&K?

16. One of the oldest organizations in the world of its kind. It was chartered in 1960. It is one of the richest institutions of its type in the world.

17. Visual : Graph – Fastest growing cities by 2020.. Hint: One of the fastest growing cities in the world not too far from Ahmedabad.

18. List of names in a patent Backus, Karl; Sheng, Rosa; McDonald, Ben; Waltner, Michael;. Identify the missing name and what was the patent for?

19. It is a green coloured French liqueur made by the Carthusian Monks since the 1740s. It is composed of distilled alcohol aged with 130 herbal extracts. It is one of the handful of liquors that continues to age and improve in the bottle. Name it.

20. Identify the logo.

21. A multinational conglomerate founded in 1938. Identified with the word South Korea. It initially started selling dry fish and noodles. The founder passed away in 1987. Identify

22. “After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive.” Famous quote from a book and by whom.

23. Based on a process discovered by Joseph Priestley in 1770, he formed a business and in 1792 moved to London..carbonated soda water.. Who?

24. What is the map all about?

The legacy of the it is remembered today in several names, for example the German airline Lufthansa

25. It was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, it was split from Condé Nast, and now operates as a subsidiary of Condé Nast’s parent company, Advance Publications. What?

26. Identify this image. What does it represent? Remained unaltered for many years..

27. Apparently this was coined as an advertising slogan to promote a very bitter fruit that no one was really interested in having. Which fruit?

28. A voice over of a person talking about Brylcream. Identify.

29. What are Mother’s Day, Father’s Day, Valentine’s day also known as?

30. A clip from a Bollywood movie in which Gulshan Kumar of T-Series is spoofed by a film produced by Venus Cassettes.

31. The firm that started management consulting. Identify.

32. It is called as Syrah in France/ Turkey. Due to a spelling mistake of the grape in Australia it is now known by this name in Australia. Identify.

33. It is an American think tank organization based in Washington, D.C. that provides information on issues, attitudes and trends shaping the United States and the world. In 1990, Donald S. Kellermann was named to serve as the first director of what was initially known as the Times Mirror Center. It was then part of the opinion polling operation run by Times Mirror, the parent of the Los Angeles Times. It played a significant role in the recent US Presidential Elections.

Answers
1. Widget
2. Steve Redgraves. 5 Olympic Golds.
3. Dunkin Donuts, Le Bron James
4. Mont Blanc, Alfred Hitchcock
5. Seven Habits of Highly Effective People
6. Cinzano
7. Twinkies Defense
8. Filet-o-Fish, McDonalds
9. Parmesan Cheese
10. Indigo Airlines
11. Brain Freeze Slurpies
12. QR Codes
13. The woman in the original ad was photo shopped out of the image in Middle East.
14. The Bass Red Triangle in the Painting. The Bass Red Triangle was the first trademark to be registered under the UK’s Trade Mark Registration Act 1875, as trade mark number 1.
15. All Vegetarian Outlets
16. Harvard Business School
17. Surat
18. Steve Jobs, Istore glass staircase
19. Chartreuse
20. Oceanic Airlines from the TV Series Lost.
21. Samsung
22. Death of a Salesman, Willy Loman is the character
23. Jacob Schweppe
24. Hanseatic League
25. Reddit
26. The new Monopoly token is a sack of coins
27. An apple a day keeps the doctor away
28. Farookh Engineer
29. Hallmark Holidays
30. Venus vs Tips (Tseries rivalry)
31. Booz and Company, Booz Allen Hamilton
32. Shiraz
33. Pew Research Centre