Brand Equity Bangalore Archives - The Business Quiz

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Via Mythreyi Ranganathan

Round i

What is the color of a Viagra pill? Blue
Steve Jobs told his art director – “Don’t make it cute”. What?Apple logo
Which spice has the highest calorific value? Turmeric/Mustard/Nutmeg
Chapter in Superfreakonomics – ‘Why should suicide bombers buy____?’Life Insurance/Shares of Google/Pain killers
How did Kleenex first position their products since they could not estimate the demand for tissue paper? Make up remover/Post potty cleaner/Blotting paper
The dark knight was the first film to be available for sale on which website?Youtube/Facebook/eBay

Round ii

What is a blook? A blog which has been made into a book
Which Nobel laureate said “One day, we will look in a museum and say that’s what poverty looked like”?Mohd Yunus
In Celebrity Cricket League, Telugu Warriors, Chennai Rhinos. What were the Bangalore and Mumbai teams called? Bangalore Bulldozers, Mumbai Heroes
Which controversial organization publishes the 74 page English magazine called ‘Inspire’?Al Qaeda
In 2010, Finland became the first country to incorporate what as a fundamental right?Access to Broadband

Round iii – Visual round

“Opportunity doesn’t always arrive gift wrapped”. Ad for? Accenture
Image of a Book Cover. Author – Gita Mehta. Name of the book? Karma Cola
Logo of company – ONGC
Identify. Fashion – Burkini
Image of a stadium – Kia Oval stadium in London
Image of a plane. Identify the location – Visweswaraya museum

Round iv

CAMPARI – Banking funda to assess what? Loan applications; Credit worthiness
What is prepared in North India with a ‘Ranga Ticket’? It is a color chart for carpets
In 1971, the largest real estate transaction in the US took place. Which property was sold? Playboy mansion
“A good ____ is more to be desired than silver and gold” – Quote from bible. FITB Name
In online advertising, what is CTR? Click through rate
Rosser Reaves’ single most important contribution to the world of Marketing USP

Round v

Video shown – Ramoji Film City
Audio. Identify the singer – Hannah Montana/Miley Cyrus
Video. Identify – Dolce & Gabanna
Ad for? Tata Photon
Voice – whose? K V Kamath
Song. Identify the film – Ready

Round vi

Claire Mandy was the editor of the fortnightly magazine called Claire | Filmfare
1940s, Italian scholar – Aldus Manutius invented which typeface? Italics
In 1102, William the conqueror called it “Shameful Trading”. What? Slave Trade
How do we refer to “Completely Automated Public Turing test to tell Computers and Humans Apart”? CAPTCHA
In 2010, which organization topped Fortune’s list of America’s largest organizations? Walmart
Under the Seeds Act of 1966, Ranbir Pusa, Taraoari and Kasturi are different varieties of what? Basmati Rice
In the mid 1990s, which marketing company started the CEAT cricket ratings and awards PMG

Audience Qs

Which visual graphic for a city was designed by Milton Glaser? I [Heart] NY
Which music video was released on Independence day in 1988? Mile Sur

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Via Mythreyi Ranganathan

Which sweetmeat was named by a cook, Kakasura Madappa in the Mysore palace? Mysore Pak
Which Asian country has the most number of millionaires? Japan
What was started as a result of the work of Norman Borlaug? Green Revolution
Which candy’s name translates to ‘Dear Alps’ according to Google Translate? Alpenliebe
A ________ is a girl or woman who is employed to milk goats and cows. FITB Milkmaid
Who is the ambassador for Jharkand’s forest and environment department? Dhoni
Which metal is associated with the character King of Pessinus? Gold
Complete the title: Five Point Someone – What not to do at ___ IIT
G D Birla and which Indian President formed the Krishnarpan Charity? Radha Krishnan
Since the 1930s who has appeared in a red suit in magazine ads for Coca Cola? Santa Claus
Which 20^th century painter is the most heavily traded artist at auctions? Picasso
Which social networking site was called “the most appalling spy machine” by Julian Assange of Wikileaks? Facebook
The manager of which team has retained the post since the formation of the EPL in 1192? Manchester United
“Doing business without ____ is like winking at a girl in the dark”. FITB Advertising
Lightning McQueen was a character in which Pixar film? Cars 2
Which dish was named by Mughal emperor Akbar? Navratan Pulav
Which author’s birthday is celebrated as International children’s book day? Hans Christian Anderson
Who has replaced David Beckham as the new Brylcreem Boy? Kevin Pietersen
Which animal is part of the Porsche logo? Horse
Which company created the world’s first frozen dosa? MTR
Identify the image – Picture of Blackforest cake
Identify the advertiser – Absolut Fashion
Identify the country whose currency is shown – Cuba
Identify the speaker from the audio clip – Steve Jobs
Identify the speaker and the cause – Dravid for Unicef
How do we better know the Japanese Shinkasen network? Bullet Train
What word was coined by Henry McKinney because the rubber sole made the shoe stealthy? Sneakers
Which company’s Global Education Centre is the largest in the world? Infosys
Which Indian scientist served as the editor of the ‘Astrophysical Journal’ for 19 years? Subrahmanyan Chandrasekhar
Which king, the founder of Afsharid dynasty, looted Delhi in 1739? Nadir Shah

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