Brand Equity Mumbai Archives - The Business Quiz

Brand Equity Quiz 2011 Mumbai Finals

Brand Equity Quiz 2011 Mumbai Finals

Round 1- Questions

1) Asksimi… character used by? Nirodh, KS, kohinoor
2) 2006..Polo..uniform for ? Ball girls, Umpires, Strawberry makers?
3) Piccadilly? Collars, shoes, bras
4) Bloughie???? … Cold meat, cheese, bread?
5) As per Bill Gates, biggest unplanned event for his company- 9/11, Facebook, Internet
6) Which was the 1st International Industry? Banking, transport,
Answers:
1) Kohinoor 2) Umpires 3) Collars 4) Bread 5) Internet 6) Banking

Audience Questions

Value Chain- Michael Porter
1893 Coca Cola- 1st to hire Celebrity

Round 2 Questions

1) _________ Star Thinker from Hitchhiker’s guide to galaxy…. has lent its name to a corporate HQ
2) Training Aurangabad, Profession Driver, Indian Army 19623
3) 100 pound cup… name changed after the original winner
4) Archie goodwin Int’l airport, Miller Harbour, Robert Robinson park… part of which fiction
5) Odditorium. By ? (Not clear)
6) As per Tom Peters, who are 18 second managers?
Answers

1) Googleplex 2) Anna Hazare 3) America’s cup- yachting 4) Gotham City- batman 5) Ripley’s believe it or not museum
6) 18 second managers are those managers, who when approached by someone with a query, provide some or the other solution within no time, before the person has finished his question

Questions & Answers Round 3

1) Pic- ISB Hyd enterance
2) Pic- Rajan Raheja
3) Pic- Cocoa beans
4) Ad- Economist
5) Pic- Ada Byron
6) Novartis logo

Audience Question

1994- Brabourne stadium- last speech by Nani Palkhiwala

Questions Round 4

1) What is Title fluffing?
2) Ek Petti used to be One lakh. Underworld has started using what to denote one lakh now?
3) Gloria Vanderbilt… who is her famous son?
4) Difference between Boot Legging and Rum Running
5) Alyque Padamsee…spoke to Gerson Da Cunha…. about this copy writer… he went on to become a director of great distinction
6) Title- Spokesperson of the land… this gave rise to which Title
Answers:

1) Regular jobs, given Jazzy tittle… Media distribution officer for paper boys 2) Ek haath (Hand) 3) Anderson Cooper
4) Boot Legging- over land, Rum Running- Over water 5) Shyam Benegal 6) Deshmukh

Questions and Answers Round 5

1) Video- Ram Charan
2) Audio… death threat… goal against Greece- David Beckham
3) Video-1st video on Youtube- Javed Kareem
4) Audio…. Tupperware ad
5) Video… Karl Lagerfeld- Pirelli calendar
6) Song – 50 cents
Questions & Answers Round 6

1) Miller entertainment bought their amusement parks- Lego
2) Evening Argus… 1977…1st store Brighton- Body Shop
3) Satellite, triangle, Computer, parliament House….. Rupee Note
4) Pakistan is the sole competitor for this Indian product… Abul Fazl… Sugandha, Ranvir
– Basmati
5) 1st in Silk…. Sullivan- Tea Bags

Brand Equity 2011 coverage here

Brand Equity Quiz 2011 Mumbai Ad Agency Round – Prelims & Finals

Advertisement Agency Round

Winners: Savoir Faire

Questions – Prelims

1) 1704, Boston News Letter was 1st to carry an
Advertisement, obituary, Editorial

2) “Keeping skin amazing since 1870” which 8 lettered HUL brand?

3) Which lady of Gnadhi family once modelled for DCM towels

4) Joyce Hall lent his surname to which brand?

5) When you calll 1909, which service do you register for?

6) Foster beer is Australia, VB beer is?

7) Gray-Nicholls scoop 375. Which cricketer?

8) 1940s- because of an ad by which company…diamonds given as gifts

9) Mumbai marathon 2011. Sponsor?

10) Pic of Tarsem Singh

Ans
1) Advertisement 2) Vaseline 3) Maneka Gandhi 4) Hallmark 5) Do not disturb (DND) 6) Australia 7) Brian lara

8) De Beers 9) Standard Chartered 10) Pic of Tarsem Singh
Finals of Advt round- All qns on buzzer

1) Who headed India’s I&B Ministry, when the first radio ad was introduced?

2) Dot beat range of watches by?

3) “Har Subah bas Utho mat, ________ __

4) Hari Sadu…Naukri ad… I stands for

5) Chief Shoe Salesman

6) 1996 ad… British safety… “Appearences can be deceptive”…Johny condoms.. which

couple featured?

7) 1st edition of magazine ” an important message inside”

8) Which ad firm discovered karen Lunel?

9) Who has been the Official Time Keeper of Olympics for the most number of times?

10) As per a survey by ‘Unlimited database’, which word is the most used
Us, You or Your?

11) Shakti entrepreneur from?

12) Dorothy Sayers… Toucan ad

13) Alticor.. Network marketing company

14) Logo of Yash Raj Films

15) Dan Wieden Pic

16) Pic- Umpires- Who is the sponsor?

Ans
1) Indira Gandhi 2) Swatch 3) Jaago re 4) Idiot 5) Thomas Bata 6) Prince Charles & lady Diana 7) Mad magazine 8) Lintas
9) Omega ( Seiko has been twice) 10) You 11) HUL 12) Guiness 13) AMway 14) Logo of Yash Raj Films 15) Dan Wieden Pic
16) Emirates

Mumbai Brand Equity Quiz 2011 Prelims

Mumbai Brand Equity Quiz 2011

Winners: Savoir Faire

2nd: TCS- Suresh Kumar & Aniruddha.

Both the teams will go for the national finals

Prelims

1) Which market in Mumbai controls 65% of India’s gold trading & dealing?

Zaveri bazaar

2) World’s largest pouched milk brand?

Amul

3) Which state had the most foreign tourists in 2010?

Maharashtra

4) More gents footwear is produced than ladies world over. Serious or Joking?

Joking

5)Inventor – 1707- coin…mint

Newton

6) Which of the below industry employs a ‘Page Turner?’

Music, Fashion, Hospitality

7) Pan Details- When making a time deposit exceeding Rs5k, 25k or 50k?

50k

8) ‘Only the best ghanian cocoa goes into a Bournville. Maybe that;s why you have to _____ ___

Earn it

9) Al Ries in 1971…3 part series… gave this term..

Positioning

10) Mumbai restaurant ‘Koh’… Thai… uses what?

Ipad for Menus

11) Which of the below kings introduced floral design on coins?

Akbar, Babur, Humayun?

Akbar

12) Which of the bags is also a place in Belgium?

Gunny, Duffel, knapsack, beanbag

Duffel

13) Don Moras, Pua Sens Trek, Netac … claim to have invented what?

USB, CD or Mouse?

USB

14) Vicodin is used for -Loose Motion, Chronic Pain?

Chronic Pain

15) Which 8 letter name comesbefore digital, jewels, wellness, footprint?

Reliance

16) Tang is available in Inida, in Orange and which other flavour?

Lime

17) Illicit business, rum running. How is it better known as?

Bootlegging

18) “I didn’t find him. He found me…he symbolizes mute millions of India”. Who

RK laxman

19) 1st flight of virgin in 1984. Which Madonna song was used?

20)French Fernads…Lady Gaga’s dress…50 pounds of..

Choclate, Meat, Banana?

Meat

21) Ad – ‘Gift of the gap’…logo of airline shown

Indigo

22) Pic

23) Ad…unisex…

Levis

24) Audio..aina Nehwal

25) Ad’ Special Treatment’- ICICI

2 Pointer qns

26) unfinished painting ‘Cars’… 20th century American artist

Andy Warhol

27) MAy11 National Tech day, Trishul, Hansa..and which other event si celeberated?

Pokhran

28)Vada pav…Ashok Vaidya…outside which Stattion?

Dadar

29) Shorty awards.. speech how my characters?

140

30) CEAT..heiress..

Carla Bruni