Tag: brand equity quiz

[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

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The Business Quiz

These quizzes are part of the TBQ Classic series

TBQ –390

9) The term was originally coined by Ed Miliband when speaking to BBC Radio 4’s Today Programme presenter John Humphrys. This term refers to the section of society regarded as particularly affected by inflation, wage freezes and cuts in public spending during a time of economic difficulty, consisting principally of those on low or middle incomes. What?

10) What are these?

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Answers:

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at mailATthebusinessquizDOTcom for more info.

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[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

———————————————————————————–——————————–————————————————————

TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at mailATthebusinessquizDOTcom for more info.

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The Business Quiz

These quizzes are part of the TBQ Classic series

TBQ –361

1) One way authors can protect themselves from libel suits is to say that a character has a _______    _______.  No male is going to come forward and say, ‘That character with a very _______    _______, that’s me!’ Fill in the blanks. What’s this rule known as? (5, 5)

2) Oyu Tolgoi, or Turquoise Hill, is the world’s largest mining exploration project – it is even bigger than Florida. When development of this Copper-Gold mine is finished in a year or two, its output will account for more than 30 per cent of this country’s economy. Where is this located?

3) Who is a posturbator in internet jargon?

4) Peter Rehra is a vehicle assembled locally in just Rs 10,000, and is equally popular in both villages and cities. If in rural areas a motor pump used for drawing well water is used as an engine, then in cities an old Bajaj scooter engine gives it the necessary power to overtake you. Why is it called *Peter* Rehra?

5) Identify this organization that’s behind a huge infrastructure project.

6) Which company, founded by, Barry Sternlicht in 1995, is registered as HOT on the NYSE?

7) The names that came for ‘pick a codename’ votes for this product were so terrible that everyone was pretty happy when one of the leads overrode it and declared that the codename would be ‘_____’, presumably because he liked fast cars. When the  time came to pick a real name for the product before shipping, they ended up sticking with ‘______’.

They continued with the name because they were in love with it deeply, and more people in the team started associating it with fast cars. Another reason had to do with design terminology, where ____ referred to a set of parts of this category of products – and the product was focussing more on content, not on _____. Some cheekiness there. Which product is this?

8) Here’s a guessable one:

What did George de Hevesy do to the Nobel medals of German physicists Max von Laue (1914) and James Franck (1925) to save them from the inavading Nazi forces?

9) This is the name which the Philadelphia Police Department gave to a certain day, for the first time in 1966. It was not a term of endearment to them. It was named so as it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing. What’s the term? [There is an another popular explanation of the origin of the term.]

10) When this company was born in 1901 with an oil discovery in Spindletop, Texas, the primary commercial fuel was coal. The largest investor was William Larimer Mellon of the Pittsburgh Mellon banking family. It became one of the world’s largest companies before being purchased by Chevron in 1984. Before his death in 1949, William Larimer Mellon proclaimed the company to be “so big I have lost track of it.” Name the company.

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

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Answers:

Ans1: Small Penis Rule

Ans2: Mongolia | Though this project is recent, copper smelting used to happen from rocks here even during Ghengiz Khan’s times.

Ans3: Someone who posts content on the interwebz and ‘Likes’ it himself(on Facebook), views it multiple times to increase view count and so on.

Ans4: During the ’60s, Petter diesel engines were popular in Punjab were they were used for these Rehras.
Petter is the same company that gave rise to Westland Aircrafts.

Ans5: Yamuna Expressway Authority

Ans6: Starwood Hotels

Starwood Hotels is a fully integrated owner, operator and franchiser of hotels and resorts with seven internationally renowned brands, including: The St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Meridien and Four Points by Sheraton, as well as Starwood Vacation Ownership, Inc., a premier developer and operator of vacation ownership resorts.

Ans7: Chrome (Browser)
In design parlance, Chrome refers to the toolbars, tabs and buttons.

Ans8: Medals were dissolved in aqua regia and later made and presented again

Ans9: Black Friday

The more popular explanation has to do with the colors of ink accountants traditionally used for noting profit and loss. A company “in the red” is recording loss, red ink being the traditional color for noting negative finances. “In the black” means just the opposite; thus the notion that Black Friday will force those bookkeepers to put away the red ink, and get out the black.

Ans10: Gulf Oil

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at mailATthebusinessquizDOTcom for more info.

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[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

———————————————————————————–——————————–————————————————————

TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at mailATthebusinessquizDOTcom for more info.

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The Business Quiz

These quizzes are part of the TBQ Classic series

TBQ –351

1) Stamps were originally cut from a sheet using scissors. Some clerks took to doing something to make them easier to separate. Since 1847 Henry Archer had been working on a machine to mechanize this concept. Archer’s machine was too unreliable to be granted a Post Office contract, but his work pointed the way for others, and the Post Office purchased 4 of those machines from David Napier & Son in 1854. What did the clerks resort to and what’s this idea?

2) It’s cash that’s given to help get people to the polls. The money can go toward perks like coffee and doughnuts for door knockers, gas for volunteers to chauffeur elderly voters, or pocket money for kids who distribute fliers and sample ballots on Election Day. Also known as “walking-around money” or “get-out-the-vote money,” it’s most common in poor areas of Philadelphia; Chicago; Newark, N.J.; Baltimore; Los Angeles; and other big cities. Both parties use it, but it’s more common among Democrats, who tend to be better represented in the areas that rely on it. How do we know this better?

3) [Tata Question] Identify this distinctively packed Tata Coffee brand.

4) In 300 BC China, according to the Guanzi proposal, this commodity was taxed – not just the earliest written evidence of such taxation system, but the first known instance of a state-control monopoly on a vital commodity. The idea behind this was to import and sell it at a higher price – the revenues were used for building armies, and even the Great Wall. What was this taxation all about?

5) This numbering system traces its roots to the 1920s, and began as an introductory course number in University of Buffalo’s course catalogue. Many colleges and universities began to switch to this numbering system. In 1935, two researchers from Kent State published a paper celebrating the efficiency of the new system: “Recently college catalogues have revealed a commendable trend toward a logical arrangement of course numbers,” they wrote. “The loose hodgepodge of former years is giving way to systematic arrangement.”

Kent State came up with a different system, but later schools standardized the Buffalo system. The standardization got a shot in the arm when Charles W. Eliot, then-president of Harvard, began the system of electives and adopted the Buffalo catalogue system. Later, these three digits got into popular culture and began to be used to refer introductory courses in any area. What’s the three digit system?

6) The Pune of yore has a set of administrative regions named after days of the week when the local market would set anchor in that area. How do we know these places, significantly different from one another?

7) This Indian genius was born in 1895, and discovered the first of tetracycline antibiotics, aureomycin and polymyxin while at working at Lederle Laboratories (Now part of Wyeth). He co-discovered, while working with Cyrus Fiske at Harvard, the two chemicals – phosphocreatine and adenosine triphosphate (ATP) – that store energy in our body. Identify this scientist who, many say, should have won a Nobel in Medicine.

8) Henry Brown was an inventor who saw a convenient and secure way to store money, valuable and important papers. He developed something that was patented in 1886. What did this African American inventor invent?

9) Today the term simply refers to large financial institutions that offer multiple services in various locations, such as a bank. The term typically refers to full-service brokerages that offer research, order execution and investment advice all under the same roof. The term originated because of an advanced communications system they employed. What?

10) Identify the advertiser.

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

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Answers:

Ans1: Pricking the imperforate stamp margins with a pin – this is what the clerks were doing. This was the beginning of stamps with perforated sides.

Ans2: Street Money

Ans3: Aveon (Yes, it’s very much available in Indian super markets.)

Ans4: Salt

Ans5: 101 [eg. History 101]

Ans6: Peth | eg. Budhwar Peth

Ans7: Dr. Yellapragada SubbaRow

Ans8: Strongbox

Ans9: Wirehouse

Ans10: TVS Motors

Original Ad below:

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How about subscribing to our sets? Yes, everything on a platter. How convenient! 

TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only. Mail us at mailATthebusinessquizDOTcom for more info.

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[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

———————————————————————————–——————————–————————————————————————

TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at mailATthebusinessquizDOTcom for more info.

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The Business Quiz

These quizzes are part of the TBQ Classic series

TBQ –344

1) The development of this profession, as a separate entity from medicine, started in Islam under the patronage of Abbasiyyah caliphs of Baghdad. The first clear cut separation of this from medicine, and the recognition of this stream as an academically oriented entity happened during the Middle Ages. Al Rahzi was one of the few early contributors, in an era when most of Europe was still under the Dark Ages. What was this stream that came up?

2) Aman Nath is a historian by education. He is an award winning author and was the youngest founder-member of INTACH. Two of his books are used as the official gifts of the President and the Prime Minister of India. Actively involved in the restoration of India’s lesser-known architectural ruins, he is the co-founder of hotel chain.

Francis Wacziarg, the French Indophile, now an Indian citizen, co-author of one of Nath’s books, set up this hotel chain along with Aman. Name this chain of hotels named after an ancient town in Rajasthan.

3)  This company was established in Hyderabad by a UK company, A, as B in 1948. In the 1950s, Raja Rameshwar Rao (pic below)  took over B. He renamed the company to C and brought in the Patwardhans of Pune and Khushwant Singh on the board. In 2006, C ran into trouble with its name when the new owners of the brand name, A, sued them. An out-of-court settlement happened, as C changed its name to D. What are A, B, C and D?

4) It was named after its inventor Thomas Edmondson, a trained cabinet maker of Lancaster, United Kingdom in the 1830s.  It spread from England to rest of the world. What’s this invention which you would have used for sure, not once, not twice, but at least a hundred times till it was phased out from India in 2008? ( We use the computerized version now and not the version that Thomas made)

5) Identify the advertiser.

6) This business was established in 1889 by A, whose family migrated from the famine prone Kutch to Madras. It began as a pavement ‘dukaan’, selling hurricane lanterns, bedroom lamps, chimneys and petromaxes to the large British and Anglo-Indian resident population of what was then known as ‘White Town’. Evening was the favoured time for shopping here, giving the place the name – Evening Bazaar. The store had a  small tin roof during those times, and A would take shelter under the nearby banyan tree to beat the summer heat.

WWI brought in a windfall. He supplied a consignment of hurricane lanterns to the British Army stationed at Fort St. George. By the time the war ended, there was a demand for imported enameled kitchen and tableware from the British and Anglo-Indian population. He was now a store owner and by the 1930s, he moved to the present premises. His store, then known as A Store, now became B, possibly an Anglicized version of the name. The end of the Second World War saw a demand for ceramics and porcelain.

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

7) Sitter: Identify this personality.

8) He went to what was then Ceylon and found that even they had this technology. He came back mortified and decided to usher in this technology. His idea was not welcomed back in India. The country’s scientific advisors thought that the new technology was not a good idea, and that it would make development communication non-serious. He convinced detractors that the new and old technologies coexisted in several countries. It is up to a user if he should be using the new technology. Till the older technology is phased out, Govt. would support that along with the newer one – this was his promise. And as they say, the rest is history.

What is this technology that came in during early 1980s? And also identify this person.

9) As Postmaster of the American Colonies, Benjamin Franklin had use of what is known as a “franking privilege.” This privilege allowed him to mail letters free of charge like Congressmen. What is unique about Franklin’s frank is that he signed his franking signature on outgoing mail as “_____.” Historians believe that this alludes to his commitment to gaining freedom and independence from the English government. What was Franklin’s franking signature?

10) Tarangini Mitra loved pirouetting – to dance on single foot. Her performance at her school annual day function – the first public performance she did – caught the attention of an ad-guru. This was in 1985. As they say, the rest is history. How do we know this girl better?

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

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Answers:

Ans1: Pharmacy

Ans2: Neemrana Hotels

Ans3: A: Longman B: Longman Green C: Orient Longman D: Orient Blackswan

The brand name Longman is now owned by Pearson Plc.

Ans4: Edmondson Card Tickets – the good old card tickets used till recently by Indian Railways

Ans5: Morphy Richards Epilators

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

Ans6: A: Karim Bhai | The business is now known as CurrimBhoys

Ans7: Vinton Serf

Ans7: Colour Televisions, replacing Black & White TVs. Vasanth Sathe.

In the beginning, the import permit was  temporary, with the Union Government allowing the import of 50,000 colour television sets by November of that year. But by the end of it, the Indian viewer was ready to spend Rs. 8,000 on an Indian set and up to Rs. 15,000 on the imported version. The government raked in the money, earning  Rs. 70 crore in customs revenue from imported sets, with one lakh sets imported into the country.

Ans9: B. Free Franklin

Ans10: Nirma Girl. Ad-guru was Alyque Padamsee