Tag: brand equity quiz

AR Saunders from this company’s purchasing department designed the first ____ mark, winning an employee competition in 1920. He drew the two letters in ‘boxy’ style with wings on their edges, set into the outline of a shield. The shield represented the company for the next 80 years, albeit with minor changes. Which company?

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Ans: BP

1) A mill engineer without equal in the late 19th and early 20th century, Stuart W. Cramer was responsible for the design of 150 mills -nearly one-third of the textile mills built in the South during that period. Cramer graduated as a naval
engineer from the US Naval Academy at Annapolis.   At age 20 in 1888, fresh from that program, he elected to study mining engineering at Columbia in New York City.  He was appointed chief assayer at the United States Mint in Charlotte, where he worked for four years analyzing gold and silver ores. After serving a two-year apprenticeship with D A Tompkins, Cramer formed his own company in the mid-1890s and began designing and building cotton textile mills.

Working with D.A. Tompkins and the Westinghouse Electric Company, he joined with James B. Duke of the famous tobacco family to establish Duke Power Company. His crowning achievement was the affiliation with the Mayes Manufacturing Company in Gaston County along the south fork of the Catawba River. Eventually, he bought a controlling interest and began putting his unique stamp on the mill and the mill village, which later became known as Cramerton and Cramerton Mills.

This gentleman is credited with a term- something that’s a household term now. What?

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Ans: Air-conditioning

In November 2004, the house of __________collapsed. The wine world learned that the Robert __________ family, the first family of American wine, would no longer own their namesake wine company. Robert ____________ Corp. had accepted a $1.3 billion bid from the global drinks giant Constellation Brands, dropping the curtain on what had been California’s greatest wine saga. Fill in the blank

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info. ——————————————————————————————————–————————————————————————————————

Ans: Mondavi

It has been a tradition ever since the release of Version 2 of this product: Whenever they ship a major release, the rival product’s  team sends them a congratulatory cake. The cake for the fifth version was received recently. Name the companies.

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)-
Rs. 7875/-Frequency: 5-6 sets of questions per week on an average.
Mail us at thebusinessquizATgmailDOTcom for more info.
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Ans: Mozilla and IE/Microsoft. IE/Microsoft sends a cake after every major Firefox release is shipped.