[Updated] Tata Crucible Corporate 2011- Kolkata- Questions

Prelims  and Finals questions via Anirvan Bhadra

External Track finals here

  1. Indian Raliways – premium production unit named after a patriot who defended Aurobindo Ghoshe in the Alipore Bombing case? Chittaranjan Locomotive Works
  2. Coco Chanel’s LBD was first released in which magazine? Vogue
  3. Exceptions to which theory related to business – 1989 US Panama invasion; 2008 South Ossetia War; Nato Strike on Serbia etc. – Golden Arches Theory
  4. Rajendra Pawar – new chairman of which organisation – showed the pic of Harsh Manglik – did not name him? NASSCOM
  5. Adman worked at Clarion Mackann and publicity division of Air India – now designs clothes for his wife’s labels with the name of ‘Kotwara’ – name of his house in Lucknow? Muzzafar Ali
  6. MD of BigDaddy Productions – owned by Indian sports celebrity – part of a celebrity couple – Mahesh Bhupathi
  7. Junior, Standard, AP, Super are brands of Porsche – which product category? Tractors!!! Best Question
  8. RED – Real Estate Destination – which company’s brand – HDFC
  9. Which auto company has all its brands ending with an ‘O’ and with which brand did it recently make this change? VERITO/LOGAN
  10. Which management guru changed the rules of baseball leading to pitchers throwing overarm rather than underarm – father of scientific management – Fredrick Taylor
  11. Religious text publisher (Hindu) – Gorakhpur – Jaya Dayal Goyandaka – 1923 – Sanatana Dharma principles – GITA PRESS
  12. Pic of a mascot in yellow with a small h on its torso – auto brand whose all communication is yellow based – mascot for their new dashboards to help their passengers – HERTZ
  13. Armani Casa – description of products sold by them – what is casa translation – HOME/House
  14. Japanse digital imaging solutions company – direct competition to Xerox – own OCE based in Netherlands – CANON
  15. Which brand ran a NAME GAME for finding the name of its new logo for its customers – final shortlist was Hug/Curve and the chosen name – WAVE/Airtel
  16. Pics of Yuvi and Dhoni holding man of the series and man of the finals trophies of WC 2011 – Name their desginer – SWAROWSKI
  17. History of Traf-o-data – Paul Gilbert and 2 men – name them – history of a start of a large corporation – MICROSOFT
  18. That calls for a ————–? Beer brand – earlier positioning was ‘Probably the best beer in the world’ – CARLSBERG
  19. Earl——— former landscape gardener worked for Dupont founded what – TUPPERWARE
  20. Management Guru pic – Gave talks in Jamshedpur and Kolkata – was not present physically for these talks – SETH GODIN
  21. Latin America – HARLISTAS? Who? Harley Davidson riders
  22. Person started vodka to compete with Grey Goose – failed – said his vodka got fired – Donald TRUMP
  23. TENVIC – whose sports + education initiative – KUMBLE
  24. Divya Yoga Mandir and Patanjali Trust run science camps? Who – BABA RAMDEV
  25. Prosearch Consulants run by 2 IIM A Alumni couple – Anita the wife – Husband – HARSHA BHOGLE

Cutoff for TATAs – 14 on tie break and Non TATA 15
ROUND One – CROSSWORD

1. .CH whose domain name – Switzerland Funda – Confederation Helvetica

2. Lt. McCready – Rayban

3. ‘Pitch Invasion’ – Book chronicling which 2 brothers business life – Dassler Brothers

4. Scurry Award Winner – 2010 Change Leadership award for creating a new category – GINGER Hotels

5. US Ambassador to India (1961 – 63) – Galbraith

6. Project Pink by Microsoft – KIN mobile phone

 

 

ROUND Two – PICTURES

1. Picture of Mid Summer Cut Price Sale at Indian City which inspired Big Bazaar’s sale strategy – HIGGINBOTHAMS

2. Picture of Marathi Daily cover – Founded by BAL THACKERAY

3. Predecessor to L’EQUIPE holds which event – TOUR DE FRANCE (L’Auto)

4. Logo of SILK AIR

5. Prince Arthur – 3rd son of Queen Victoria – Something in India named after his title – CONNAUGHT PLACE (Duke of Connaught)

6. Ratan Tata pic – Inauguration of TATA MEDICAL CENTRE

CONNECT

1. Logos of MICROSOFT products – Silverlight/Visual Studio/ProSynth or something like that

2. Pictures of all yesteryear heads of ITC

3. All brands of Britannia- Timepass/NiceTime/

4. Pictures of magazine covers of MAN and The Week and Radio Mangoes – MALAYALAM MANORAMA

One round with MCQ – Pick the wrong one – very basic questions

One good nuggett – NRN Murthy declined the offer to be IT Adviser to Guv Arnie!!!!!!

BUZZER

1. ‘Out of Crisis’ – Author – Big name in QC – DEMING

2. HQ called Bush House – BBC

3. Full form of RS in Skoda RS – Rally Sports

4. Farokh Engineer/Kirmani/Kapil Dev were rejected – Pakistani picked finally for what? CINTHOL (Imran Khan)

5. Jasper & Jinx????? – TOM and JERRY

MJUNCTION and ITC Winners