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Tata Crucible Corporate Quiz 2013 East Zone Finals

THINK GLOBAL

This Product was created by the Chinese in the 6^th century for Cleansing and Hygienic purposes and is now used worldwide. It is a daily use product now. What??—Toilet paper or Tissue Paper
In 1948, Candido created this to cure his son, Kenneth, who had developed rheumatoid arthritis in 1943??—Jacuzzi
The word is derived from French for a bundle of notes tied together. It is also the name of a supplement from a business daily from India?—DOSSIER
It was started by Hamdi Ulukaay a Turkish immigrant to the United States,when bought a plant in the town of New Berlin, New York that was being closed by Kraft Foods. The brand name is derived from the Persian, meaning “shepherd”?—CHOBANI YOGURT
On the eve of 110 years of Harley Davidson celebration, 2000 Harley bikers congregated and two white classic Harleys were gifted to a certain person who at one point of time a Chemical technician. Who was gifted these two special Harleys?—Pope Francis
The company should satisfy the following criteria: a) Three years with an annual net profit of over Rs. 2,500 crore b)Net worth of Rs. 10,000 crore c)Turnover of Rs. 25,000 crore. Criteria for what?—Maharatna status to a PSU

THINK PICTORIAL

This map was shown and said that President Jefferson made a deal for this land in 1803 and took a big step towards making USA a big country in terms of Land mass.what?—Purchase of Louisiana state from France by President Jefferson for $15 million dollars
In the world of finance, what do these colors represent? —Risk ratings for Mutual funds
Connect these to give a brand name?—Christian Dior..Lady Diana with the Lady Dior bag dedicated to her
An old ad of some fridge brand+Shilpa shetty pic was shown. Which brand?—Electrolux, she endorses Electrolux water purifiers
What are these?—Monopoly Board game characters
Showed a pic of Macy’s day parade- Qns Cancelled as answer revealed. Another textual question asked Who is a fellmonger or what trade does he deal in and why is the trade banned everywhere?—He deals in Animal skins

TATA WORLD

Expand SCIP—Second career internship program for women who want to come back to corporate life after having kids
TIFRAC was the name given by J L Nehru.) someone buzzed and answered—TIFR Automatic company
Lord Chelmsford was the man responsible for this.—He renamed the city of Sakshi to Jamshedpur
This word of greek origin refers to light. This is a Tata offering and is creating a lot of hype?—PHOTON

CONNECT

—DOORDARSHAN- PHILIPS PROVIDED THE Technology, Devashis created the logo, Miguel sabido was the man behind DD’s longest running show HUM LOG

Amruthanjan—Dragon balm by them, founder Nageswar Rao Pantulu also started Andhra Patrika and Bobby fisher used Amruthanjan balm and used to get them from Vishwanathan Anand

Campbell soup

Apple inc.—George orwell, the girl who threw hammer in the 1984 ad, the binocular building was designed by Frank Gehry who has appeared in Think Different ad

CLUES ROUND

This company started when mines in the Andalusian Province of Huelva in Spain were handed over for mining. —RIO TINTO
She was the first woman to win the Nobel in economics in 2009.—ELINA OSTROM
This economic indicator is named after a certain fellow from England who was considered a criminal—ROBIN HOOD

Tata Crucible Corporate Quiz 2013 Trivandrum Finals

Via Mr. K T Rajagopalan

Round One

Who was instrumental in Britain shifting from the silver standard for currency to gold standard in 1861? [Sir Isaac Newton
All products/services offered by Richard Branson bear the Virgin tag – except one. Which is that? [Condoms. It is called Mates.
Sports lovers in the US, hassled by the vagaries of nature, covered the stadium where games were played. This resulted in a new product. What was it? [Artificial grass
What is choppy, fanning, golden fanning, flower and tippy varieties of? [Tea
Which character with filthy and unpleasant habits in Jonathan Swift’s Gulliver’s travels is a popular name on the internet? [Yahoo
What was introduced by William Pitt (Junior) to raise funds for fighting Napoleon? [Income tax

Audience Question: Income tax gets abbreviated to IT. In that context, what is UT? [Urine Tax

Round Two – Visual

Ad showing a royal procession with slogan ‘Milk richest in cream’ [Nestle
Ad showing a man on a motorbike [Royal Enfield from Eicher Motors
Mugshot of Sudipto Sen. Now in the news for …? [Sharda Chit Fund scam
Mugshot of Dr Anji Reddy. Which company does he head? [Reddy’s Lab
Image of a series of photographs of the same object from the same angle. What method of photography is this? [Burst mode of photography
Mugshot of Dhruv Shringi. Which company is he associated with? [yatra.com

Audience Question: Which product has the ISI code 1? [The Indian national flag

Which institution had a no-moustache policy for its employees from 1957 till 2000? [Disneyland

Round Three – Buzzer

Which campaign inspired Shah Rukh Khan to pledge that in his films, his name would follow (and not precede) that of the heroine? [Jago re bhai
Which company is Fakir Chand Kohli associated with? [TCS
Other than the IndiraGandhiInternationalAirport, which airport has been provided with wi-fi connectivity by Tata Do Co Mo with GMR group?
Which famous person who was the trade union leader in the Tata group in the late 1930s and early 1940s left the company because he believed that his life’s mission was something more important?

Connect the images: logo of MCF (Mangalore Chemicals & Fertilisers), Picture of UB Towers, NDTV, Pirelli and Siddharth Mallya [Kingfisher/Vijay Mallya. He has stakes in MCF, Kingfisher and Pirelli calendars have similar visuals. I did not get the NDTV connection.

Round Four – Buzzer

Connect the images: Durex, Airwick, Paras and two mugshots. [RBIL
Connect the images: Ethos water, Tata, Gordon Bowker, Zev Siegel, Jerry Baldwin [Starbucks
Connect the images: Salomon Brothers, Heinz, The Washington Post, Mugshot of Warren Buffett Berkshire Hathway

Round Five – Buzzer

(The numbers within brackets indicate the number of letters as in a crossword.)

01. Who is the owner of Artex Jewellery? (6, 5) Robert Vadra

02. Which expression came from the operation of saving a vessel from sinking by taking out water from it by using a smaller bucket? (7, 3) Bailing out

03. Which company entered Fortune 500 in May 2013, occupying the 482nd position? (8) Facebook

Tiebreaker: What instrument was originally called the X-Y indicator? The computer mouse

Tata Crucible Corporate Quiz 2013 Trivandrum Prelims

Via Mr. K T Rajagopalan

PRELIMINARY ROUND

Name the philanthropist who donated USD 1 billion to the UN Foundation and was/is its Chairman. [Ted Turner
When introduced in the market in the early years of the 20^th century, it was called Sunlight Flakes but soon its name was changed to a Latin word meaning ‘light’. Which existing soap brand are we talking about? [Lux
What was Axis Bank called when it was set up in 1994? [UTI Bank
Which was the first toothpaste to be packed in collapsible tubes? [Colgate
Which entity came out with the ‘Hang me again’ referring to the farmers’ suicide in Maharashtra? [Times of India
Which is the media company set up by Harish Thawani which shares its name with the broom stick in the Harry Potter series? [Nimbus
Who is the sponsor of the jersey of FC Barcelona? [Qatar Foundation
Which hospitality chain was named by Capt C P Krishnan Nair after his wife? [Leela
Which watch company brought out a segment of watches called the G-Shock that failed in Japan but was a success in India? [Casio
Visual – Time magazine cover: Who was recently on the cover page of Time Magazine with the theme ‘Woman Rising’? [Cheryl Sandberg
Which energy drink was developed by the University of Florida for proving instant energy to its sportspersons? [Gatorade
Which product comes in 57 varieties? [Heinz
Who owns the Kodanad Tea Estates in Nilgiris? [Dr J Jayalalithaa
By what name do we know the London Financial Guide? [Financial Times
Visual – mugshot: Nike Oppenheimer owns which company? [De Beers
Who was the Finance Minister of India in 1991 who presented the budget in tough times – when we had the forex crisis, 1999 when the Pokhran blast was done, 2000 when the Kargil War took place and in 2001 when Gujarat riots took place? [Yashwant Sinha
Which publishing company was set up in 1844 as a building and construction company and now has the slogan ‘Always learning’? [Pearson
Which whiskey producer died of an infection from a wound he received on his leg when, in a rage, he kicked a safe that would not open? [Jack Daniels
Which company has recently added a plus sign as a tagmark to indicate that it is ‘more fun, more music, more exciting’? [VH1+
Visual – Two-part print ad (1) one showing a kid watching TV and (2) the kid seeing the mother at the door turning the TV off using the remote and peering into his book. Which product? Hint: it is supposed to reflect the quick response of the product. [Fevikwick

Tata Crucible Corporate Quiz 2013 Ranchi Prelims

Via Mr. SS PANDA & Sampad Mishra

TATA CRUCIBLE CORPORATE –RANCHI ROUND 21/09/13

TOTAL TEAMS:28.

PRELIMS:

1.This travel company opened its office in India in 1949.Later acquired by Zurich based Kuoni Travel . How do we know this outbound travel Company ?Ans:SOTC

2.A stock market condition which is neither bullish nor bearish is known as ___.Ans:Chicken Market

3.Gmail as we know was earlier derived from another free service named after a cartoon character.Ans:Garfield.

4.Khuswant Singh wrote in 1970’s :”Soon little__ will be seen running all over India ,from Kashmir to Kanyakumari etc.Ans:Maruti cars

5.Identify the Brand?

Ans:Landrover

6.Trivia abou Jacquar bathroom fixtures. Old namr,promoter’s name given.Ans:Jacquar

7.Quote by Sam Walton given and was asked to identify him? Ans: Sam Walton

8.Latin for Pebble ,abacus,something dear to TinTin.modern name in Mathematicas.Ans:Calculus

9. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Ans:Starbucks

10. Identify the product from morphed photo? Ans:Duracell

11.First made by Vic Wills in 1961 for his newborn grandchild identify this brand of baby product now marketed by P&G.Ans:Pampers

12.Made by Stephanie Kwolek in 1971,this product was five times stronger than steel. finds wide application in security industries nowadays.Ans:Kevlar

13. We couldn’t improve the product so we improved the tube”,was the ad in 1908.Which product?Ans:Colgate

14.Expand PAN.Ans:Permanent account number.

15.She is worth $12.7bilion dollars,identify this lady from the world of business.

Ans: Abigaile Johnson,Fidelity Investments

16.Roger Federer,Thiery Henry & Rahul Dravid endorsing a Product.Ans:Gillette

17. It is an investment position intended to offset potential losses/gains that may be incurred by a companion investment in Currency market.Ans:Hedge

18.What in the Indian Sports changed ownership from Deccan Chronicle to the Sun Netrwork last year.Ans:Deccan Chargers IPL team

20.This $75billion dollar corporate spilit into two parts.News Corp and ___.Ans:21^ST Century Fox.

21.Who wrote the book-Outliers.

Ans:Malcom Gladwell

Written cutoff: 12.Highest:19(RSP)

WINNER: ROURKELA STEEL PLANT(S.S.PANDA & SAMPAD MISHRA),RUNNERS UP:VODAPHONE

S.S.PANDA ,BSc.Engg,ME,MBA,CFA is an Alumni of NIT,ROURKELA.

& SAMPAD MISHRA,BE is an Alumni of NIT,ROURKELA.

Past achievements: Winners:Tata Crucible Corporate At Ranchi:2013,2012,2011,BrandEquity,Kolkata Zone 2012:3^rd, & Finalists at AIMA Quiz,East Zone 2012,2012,2011,Runners up SAIL Udaan QUIZ 2012,Jt.Winner Kolkata Quizzing Festival 2012.

National Finals_The Brand Equity Quiz 2012

Teams: TCS Chennai
TCS Bangalore
Savoir Faire Pune/Goa
TCS Mumbai

1) This product derives its name form the French word for ‘Linen’. Name it.
2) Who is an Optionaire?
3) The Idea came to Ram Chandra Sharma, an illiterate craftsman, while he was riding a bicycle and had a flat tire.
4) Who are Modelizers?
5) King Charles leased it to East India company for a yearly rent of 10 pounds in 1668.
6) When asked about great Indian brand symbols, Al Ries said the Taj Mahal and which other brand had far reaching global perception?
7) US Company had the slogan ‘Worldwise’.
8) Sheerlon… toughest material..

Answers:
1) Lingerie
2) Millionaire through stock options
3) Jaipur Foot
4) Professionals who dates Models
5) Bombay
6) Darjeeling tea
7) Lehman Brothers
8) Condoms

B’lore: 20
Chennai: 20
Pune:15
Mumbai: 0

1) Who are Dualists in the context of Cola drinkers?
2) What is the origin of the term Supari killer
3) What is Glass Cliff
4) It is estimated that the US patent office alone has issued over 200 copyrights of it… 3 billion dollar
5) As per AL Ries the objective of a branding program is to take a word and create a “secondary meaning” for that word. Explain by an example.
6) Seven villages in Kashmir—Charsoo, Hallmullaha, Bijbehara, Sangam, Sethar, Pujteng and Mirzapor. They form which industry?
7) What is Toilegami
8) It was created by French designer Ted Lapidus. Its popularity took off in the 1970s after Reliance Industries set up synthetic fiber plants in India. What?

Answers:
1) Who drink both diet and regular cola
2) Its origin can be traced back to the age of chivalry in medieval India when the sovereign dared the bravest of the brave to volunteer to undertake a suicide mission. A platter full of paan ki gilori was passed around, and whoever picked one up first was assigned the self-sacrificial task
3) women are promoted to positions that are precarious and thus have a higher risk of failure
4) Yoga
5) The primary meaning of the word dove is “a bird of the pigeon family.” Unilever created a secondary meaning for its brand name Dove, a moisturizing soap
6) Cricket bats industry
7) Toilet paper Origami
8) Safari Suits

B’lore: 20
Chennai: 60
Pune: 35
Mumbai: 10

1) Who is a Reluctant Landlord
2) Henry Ford exported Model T to England. The Wooden crates that were used to ship the goods were used by him for what purpose?
3) What are missionwares
4) Who is a ‘Zero Drag’ employee?
5) As per Milton Friedman It is a Taxation without Legislation
6) What is Adcreep?
7) Who is ‘Raj’ in the YashRaj Films?
8) What is Returnment?
Answers:
1) Someone who is unable to sell his property due to Bad Market etc. and ends up giving it for rent
2) Used it within the body of the car as Board etc- to climb and such … Thought Charcoal was a neat answer http://www.conceptcarz.com/vehicle/z13236/Ford-Model-T.aspx
3) Cups/Mugs, T-shirts with Mission statements of a company
4) An employee who has fewer personal responsibilities and so can work long hours, travel frequently, or be called in to work at short notice
5) Inflation
6) The gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.
7) Rajesh Khanna
8) The practice of resuming work at a place of employment from which one has retired

Visuals

1) Who is she and who is the advertiser?

2) Sketch of?

3) Stamp of?

4) Which movie?

5) Which brand?

6) Identify

7) What has been blanked out?

8) Identify

Answers:
1) Zeenat Aman | Air India
2) Pacman
3) Boot Polish
4) LaxmanRao Kirloskar
5) Famous Grouse
6) Walt Disney
7) Steel
8) DHL Founders

Video

1) Identify

2) Identify

3) Movie Clipping

4) Who is he? Ad for Lanvin chocolate

Answers:
1) Adriana Lima
2) Steven Levitt of Freakonomics fame
3) Saudagar
4) Salvador Dali

B’lore: 105
Chennai: 100
Pune: 65
Mumbai: 60

Audience:
Most engaging brand on FB? Shadi.com

Buzzer

1) London 2012 Olympics. Most no. of Tickets/requests to watch
2) What is a Command economy?
3) an edible soft fruit, consisting of a cluster of soft purple-black drupelets.
4) Mobile Tariffs are 2nd lowest in the world in which country neighbouring India?
5) Jhumka Gira re…
6) Home of 7 ….city

Answers:
1) Usain Bolt
2) Central Planning
3) Blackberry
4) Bangladesh
5) Bareli ke Bazaar main
6) Las Vegas

Last 3 Questions between B’lore & Chennai
1) Oakley Ticker symbol – represents a pair of sunglasses
2) What is referred to as the Giant Shield/Golden Shield of Asia
3) “Every year Americans junk $80 million worth of gold, silver, copper, plutonium and palladium in what form?”
Answers:
1) OO
2) Chinese Internet firewall
3) B’lore Buzzed and got it wrong. With this TCS Chennai (JK & DeviPrasad) won the National Finals

AIMA (All India Management Association) Corporate Quiz – 2012 – Kolkata Finals

AIMA (All India Management Association) NMQ – 2012_ Kolkata Finals

Courtesy: Sudhanshu Sekhar Panda with updates from Rabi Sankar Saha

Rd#1
1.Innovate for a better world-NIKE
2.Identify-inventor of a very famous toy:Ans:Rony Johnson of Super soaker water Gun fame
3.You will never stay in this town-alleged sexual exploits of which celebrity:John Travolta
4.Cartoon of H.Barbora
5.Afican union HQ.PHOTO
6.Lady Gaga founded a NGO for domestic violence
7.What is KozuKai:allowance given by wife to husband for his expenses in Japan
8.Lilly Ledbetter Act of 2009 in US: Equal pay irrespective of race etc.

Rd#2
1.”Make me feel impt.”Business woman:Mary K Cash
2.Business publication Started in 1933 by T. J. Martyn,going to end soon.Newsweek
3.Voice of Carly Fiorina
4.Voice of Jack Welch
5.Inventor,author,futurist?Brookes
6.NGO of Samantha Cameroon,w/o British PM James Cameron
7.Go to Olympics atheletes used Nike shoe,Martin Loutti
8. Photo of Alistair Mclean,Scottish author
9.Lilly fed better in Jan’09in US.What does it generate.Unconditional basis incentive irrespective of race etc.
10.Photo of Swampy-mobile app by Disney.
11.Live out of your dream-which co?Godrej
12.Which term originates from the fictional characters-Laura Weber,Luke Spencer: SuperCouples

Rd#3(+10/-5)
1.Photo of Anuradha Mahindra
2.Photo of SS Chatwal(clue: Indian Hotelier)
3.Photo of Vinita Bali
4.Photo of Brookes,film director
5.Rohit Bal (clue: Indian Versatile Designer)
6.Marissa Mayer (clue: Work is Religion)

Rd#4
1.Trivia about origin of assembly line: Ransom olds
2.Mckinsey award: HBR
3.Trivia about Kappa
4.Trivia about Four Seasons Hotels
5.Trivia about Materasi company

Rd#5(+10/-5)
1.Connect:Bhopal gas tragedy monument
2.The Jazz Singer:1st talkie movie
3.Photo of Paypal founders
4.Trivia about Royal Rajastan Express
5.Compassionate consumerism
6.communicate wrist band:cool man
7.don’t buy sex:Ruchira Gupta
8.cartoon on Elevator pitch.

AIMA (All India Management Association) Quiz – 2012_ Kolkata Prelims

AIMA (All India Management Association) NMQ– 2012_ Kolkata Prelims

Courtesy: Rabi Sankar Saha with updates from Sudhanshu Sekhar Panda

1. Which Group’s initiative?

2. Id (Sculptor with a difference)

3. Whose initiative to fight cancer?

4. ‘How to Exploit the Crisis Points That Challenge Every Company’ is the byline of which famous book by a prominent Business Personality?

5. Logo with the by-line ‘Hope for the Poor’

6. What’re they collectively called?

7. Whose initiative?

8. CEO of which Co.? (Most of us use it)

9. Photo of the US presidential candidates (other than Democratic & Republican candidates)

10. Id the Economist who got the Nobel for his work on Decision Making?

11. The lady named Aditi Mukherji, is the first Indian to win which Prize for Hunger & Poverty alleviation for her work?

12. Which event is get sponsored by the Co. for last 24 Yrs?

13. Cycle Brand promoted in the movie ‘Student of the Year’?

14. Whose Ad?

15. Whose tagline is ‘Ready for Real Business”? (Clue: Almost all of us have used it)

16. Air Asia introduced what in its long haul Flights at Seventh Row?

17. Speedee was an earlier mascot for a particular type of Service which was later phased out. Which Co.?

18. Ambur, Vaniyambadi, Kacchi & Tahari are varieties of what?

19. If you’re working for a Co. named Paddy Power, then what type of work you do?

20. List of countries with some statistical data- Countries -Biggest guzzlers of Alcohol(ethyl alcohol) per yer per person in 2012

21. The book talks about which particular industry?

22. Established in 1960 by John Bissell & equal shareholders funda. Which Co.?

23. Joint initiative by TOI & which Bangaladeshi Newspaper?

24. Which’s the world’s richest Sport Team? (options were Man U, Dallas Cowboys etc.)

25. Ad. of American Express Bank

26. Photo of Reid Hoffman:founder of Linkedin

27. Which Bollywood Movie made thrice in three different languages & the name roughly translated to ‘Roughe’?

28. ‘The Answer Lies Within’ is the by-line of which Bollywood Movie?

29. Clip of the movie Barfi – which winter wear brand has been promoted in the movie?

30. Clip of the movie ‘Ek Tha Tiger’ – which brand is endorsed by both Katrina & Salman?

Answers:
1. Sahara Group
2. Sudarsan Pattnaik
3. Yuvraj Singh
4. Only the Paranoid Survive by Andrew Grove
5. Bandhan
6. BRICS
7. MSD
8. Twitter (Dick Costolo, the CEO)
9. US presidential candidates (other than Democratic & Republican candidates)
10. Daniel Kahneman
11. Norman Borlaug Award
12. Paralympic Games
13. BSA
14. United Colors of Benetton
15. Xerox
16. Quiet Zone
17. McDonald’s
18. Biryani
19. Betting
20. Countries -Biggest guzzlers of Alcohol(ethyl alcohol) per yer per person in 2012
21. Indian American Motel Owners
22. Fabindia
23. Prothom Alo
24. Man U
25. Ad. of American Express Bank
26. Photo of Reid Hoffman:founder of Linkedin
27. Wanted
28. Talaash
29. Monte Carlo
30. Relaxo

IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims

Courtesy: Abhishek Rane

1. This is a placeholder term used in software or for a mechanical contrivance. Used very commonly in WIMWI. What is the term?

2. A clothing line after in London, Debenhams called 5G along with the logo.

3. An ad image of the food company and the star. Identify.

4. Identify. Brand and who is the tribute to?

5. One of the highest selling audio books of all time. The audio version has sold more than 1.5 million copies. First Published in 1989. It has sold more than 25 million copies in 38 languages worldwide.

6. First ever Neon Advertising sign was for which brand.

7. Identify the brand. It was a part of an American phrase for an improbable legal defense.

8. Print Ad. Identify.

9. The first of these were made by 600 artisans called Casellis in Modena, Mantua. Cistercian monks created them in the shape of wheels. Identify.

10. Video of ‘Pirates of Penzance’. Which recent ad is inspired from it.

11. All 7-11s have this as you enter the store. It is a two word term that describes acute head pain. It was trademarked by 7-11 in 1994.

12. First designed and invented in Japan by Toyota. They were used in the automotive industry to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji). What was designed by the Toyota subsidiary Denso?

13. This IKEA ad created controversy when it was featured in the Middle East. What’s the story?

14. What is so special about this Manet painting in terms of brands.

15. What is so special about three McDonalds outlets in Amritsar, Ghatkopar and J&K?

16. One of the oldest organizations in the world of its kind. It was chartered in 1960. It is one of the richest institutions of its type in the world.

17. Visual : Graph – Fastest growing cities by 2020.. Hint: One of the fastest growing cities in the world not too far from Ahmedabad.

18. List of names in a patent Backus, Karl; Sheng, Rosa; McDonald, Ben; Waltner, Michael;. Identify the missing name and what was the patent for?

19. It is a green coloured French liqueur made by the Carthusian Monks since the 1740s. It is composed of distilled alcohol aged with 130 herbal extracts. It is one of the handful of liquors that continues to age and improve in the bottle. Name it.

20. Identify the logo.

21. A multinational conglomerate founded in 1938. Identified with the word South Korea. It initially started selling dry fish and noodles. The founder passed away in 1987. Identify

22. “After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive.” Famous quote from a book and by whom.

23. Based on a process discovered by Joseph Priestley in 1770, he formed a business and in 1792 moved to London..carbonated soda water.. Who?

24. What is the map all about?

The legacy of the it is remembered today in several names, for example the German airline Lufthansa

25. It was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, it was split from Condé Nast, and now operates as a subsidiary of Condé Nast’s parent company, Advance Publications. What?

26. Identify this image. What does it represent? Remained unaltered for many years..

27. Apparently this was coined as an advertising slogan to promote a very bitter fruit that no one was really interested in having. Which fruit?

28. A voice over of a person talking about Brylcream. Identify.

29. What are Mother’s Day, Father’s Day, Valentine’s day also known as?

30. A clip from a Bollywood movie in which Gulshan Kumar of T-Series is spoofed by a film produced by Venus Cassettes.

31. The firm that started management consulting. Identify.

32. It is called as Syrah in France/ Turkey. Due to a spelling mistake of the grape in Australia it is now known by this name in Australia. Identify.

33. It is an American think tank organization based in Washington, D.C. that provides information on issues, attitudes and trends shaping the United States and the world. In 1990, Donald S. Kellermann was named to serve as the first director of what was initially known as the Times Mirror Center. It was then part of the opinion polling operation run by Times Mirror, the parent of the Los Angeles Times. It played a significant role in the recent US Presidential Elections.

Answers
1. Widget
2. Steve Redgraves. 5 Olympic Golds.
3. Dunkin Donuts, Le Bron James
4. Mont Blanc, Alfred Hitchcock
5. Seven Habits of Highly Effective People
6. Cinzano
7. Twinkies Defense
8. Filet-o-Fish, McDonalds
9. Parmesan Cheese
10. Indigo Airlines
11. Brain Freeze Slurpies
12. QR Codes
13. The woman in the original ad was photo shopped out of the image in Middle East.
14. The Bass Red Triangle in the Painting. The Bass Red Triangle was the first trademark to be registered under the UK’s Trade Mark Registration Act 1875, as trade mark number 1.
15. All Vegetarian Outlets
16. Harvard Business School
17. Surat
18. Steve Jobs, Istore glass staircase
19. Chartreuse
20. Oceanic Airlines from the TV Series Lost.
21. Samsung
22. Death of a Salesman, Willy Loman is the character
23. Jacob Schweppe
24. Hanseatic League
25. Reddit
26. The new Monopoly token is a sack of coins
27. An apple a day keeps the doctor away
28. Farookh Engineer
29. Hallmark Holidays
30. Venus vs Tips (Tseries rivalry)
31. Booz and Company, Booz Allen Hamilton
32. Shiraz
33. Pew Research Centre

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2
Semi-Final 1
Teams
TCS Bangalore: Sreekanth & Pallavi
Edelweiss: Anil Kothuri & Chinmay
TCS Kolkata: Rabi Sankar Saha & Bhaskar Dutta
Savoir Faire: Rajiv D’ Silva & Harshvardhan Bhatkuly
Samsung

1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie

10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?

Answers:

1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan

At this point, the scores were as under

TCS Bangalore 30
Edelweiss -10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?

Answers

13) Money
14) Fevicol
15) Cotton

At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0

16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?

Answers

16) Dhanteras
17) Product

At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

Sreekanth and Team were through at this stage.

18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.

Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant

Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire

Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd

1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo

10) Identify

11) Fill in the blank

12) Identify

Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg

At this point, the scores were as under

Genpact: 20
TCS Mumbai: 50
TCS Chennai: 10
Vizag Steel Hyd : -10
Arvind Ltd: 10

13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”

Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador

I think 19 qns were asked instead of 20.

Teams which made it to the Finals after the 2nd Semi-final

TCS Mumbai & TCS Chennai

The Brand Equity Quiz 2012 – Hyderabad Round – Prelims

Courtesy: Soubhagya Jena

BEQ prelims
1. Parvati played dice with Lord shiva and decreed that whoever gambled on_____ night will prosper throughout the year?—Diwali
2. Crocs shoes name origin du to toughness of crocodiles
3. The highest award in India for nurses is named after which benevolent lady.?—Florence nightingale
4. _________ peter to pay paul.—Rob
5. He works as a “bronto crane operator” at Slate Rock and Gravel Company. His residence is 345, Cave stone road, Bedrock?—Fred flintstone
6. Sveriges Riksbank is the central bank of which country?-Sweden
7. Manak bhavan is the name of the HQ of Bureau of Indian standards. In which city is it located?—Delhi
8. In 1921, who was gifted a single gram of pure radium, that was bought from donations collected from American women?—Marie curie
9. Rotary International received its largest donation from the gates foundation for eradication of which disease?—POLIO
10. Biz Stone is writing a book” Things that little bird told me”. He is the famous co-founder of?—Twitter
11. First cut of Indian budget is presented to finance minister on___sheets?—Blue
12. Which website’s mission statement is” YOU to discove and shape the world through video”- Youtube
13. Roger Federer logo description
14. Who introduced the bright yellow packaging of Kodak?—George Eastman
15. Antrix is one stop shop for space products in India. Serious or joking?—Serious
16. Which of these is the oldest-sensex, Nikkei, ftse, dow jones index–?—Dow Jones index
17. Which TV series connects-rahul roy,Ashutosh Kaushik, Vindu Dara singh, Shweta Tiwari, Juhi Parmar?—Big Boss
18. American Business magnet famous for his phrase ”you’re fired”. HE has recently filed for bankruptcy?-Donald Trump
19. Some question on Korvai technique of weaving of sarees. It is used in making which sarees—Bomkai, Paithani, Kanjeevaram?—Kaanjevaram
20. Cabrales,pesto,Zamorano,manchego and Palmero are different types of ___?—cheese
21. Vishwananthan Anand ad for NIIT
22. Ramoji rao pic
23. Logo of Dove
24. Audio of few lines of anovel. Id the novel?—Oldman and the sea by Ernst Hemingway
25. Song played. Id the singer?—Rihanna
26. Whose portrait has graced the currencies of 33 countries, th maximum for a person?—Queen Elizabeth
27. In 1903-04, coins were made by machines for the first time featuring which monument on the obverse?—Charminar
28. Al Ries said _____did not invent computer. Sparky rand did. But_____ was the first to build computer in the prospect’s mind?—IBM
29. In CIVETS countries, what is V?—Vietnam
30. In order to get blood samples for his experiments on malria in Secunderabad, which nobel prize winner lured people by offering 2-3 annas?—Ronald Ross