Business Quiz conducted on Twitter- @Kweezzz

 Business Quiz conducted on Twitter- @Kweezzz – Oct 16, 2011

1) Identify this brand endorser

2) Once, Bill Gates got to know about Job’s comment on being a Windows developer (iTunes for Windows) – “It’s like giving a glass of ice

water to someone in Hell.”  What did Jobs do to cool down Gates?

3) Identify this person/company. – Recent news for wrong reasons.

4) Evangelical Christians in Brazil felt that this symbol was connected to Satan and banned it sometime in 2010. What did they ban?

5) Identify these gentlemen from the financial world.

6) Identify the advertiser. No, not Surf. 😀

7) What’s this? And to whom was it sold?

8) What happened to a certain John Davis who responded to this ad?

9) Identify this PSU.

10) Barthelemy Thimmonier was one of the first successful developers of sewing machines. He was working on a major order using his machines and workers felt threat to their livelihoods. They attacked his factory. Who was Barthelemy’s client?

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Answers:

Ans1: Fauja Singh

Ans2: Gave him a glass of water

Ans3: Burrup Fertilizers & Pankaj Oswal | Accused of one of Australia’s biggest corporate frauds for siphoning an additional 113 million dollars out of his Burrup Fertilisers

Ans4: USB http://goo.gl/oovaA

Ans5: Henry Varnum Poor & Luther Lee Blake | Org: Standard & Poor’s

Ans6: Persil

Ans7: Henry Woodward’s bulb – sold to Edison

Ans8: Nothing happened. This was an April fool prank.

Ans9: Hutti Mines

Ans10: French Army (Uniforms)

TBQ Classic Series Full Sample – 7

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

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TBQ –361

1) One way authors can protect themselves from libel suits is to say that a character has a _______    _______.  No male is going to come forward and say, ‘That character with a very _______    _______, that’s me!’ Fill in the blanks. What’s this rule known as? (5, 5)

2) Oyu Tolgoi, or Turquoise Hill, is the world’s largest mining exploration project – it is even bigger than Florida. When development of this Copper-Gold mine is finished in a year or two, its output will account for more than 30 per cent of this country’s economy. Where is this located?

3) Who is a posturbator in internet jargon?

4) Peter Rehra is a vehicle assembled locally in just Rs 10,000, and is equally popular in both villages and cities. If in rural areas a motor pump used for drawing well water is used as an engine, then in cities an old Bajaj scooter engine gives it the necessary power to overtake you. Why is it called *Peter* Rehra?

5) Identify this organization that’s behind a huge infrastructure project.

6) Which company, founded by, Barry Sternlicht in 1995, is registered as HOT on the NYSE?

7) The names that came for ‘pick a codename’ votes for this product were so terrible that everyone was pretty happy when one of the leads overrode it and declared that the codename would be ‘_____’, presumably because he liked fast cars. When the  time came to pick a real name for the product before shipping, they ended up sticking with ‘______’.

They continued with the name because they were in love with it deeply, and more people in the team started associating it with fast cars. Another reason had to do with design terminology, where ____ referred to a set of parts of this category of products – and the product was focussing more on content, not on _____. Some cheekiness there. Which product is this?

8) Here’s a guessable one:

What did George de Hevesy do to the Nobel medals of German physicists Max von Laue (1914) and James Franck (1925) to save them from the inavading Nazi forces?

9) This is the name which the Philadelphia Police Department gave to a certain day, for the first time in 1966. It was not a term of endearment to them. It was named so as it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing. What’s the term? [There is an another popular explanation of the origin of the term.]

10) When this company was born in 1901 with an oil discovery in Spindletop, Texas, the primary commercial fuel was coal. The largest investor was William Larimer Mellon of the Pittsburgh Mellon banking family. It became one of the world’s largest companies before being purchased by Chevron in 1984. Before his death in 1949, William Larimer Mellon proclaimed the company to be “so big I have lost track of it.” Name the company.

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Answers:

Ans1: Small Penis Rule

Ans2: Mongolia | Though this project is recent, copper smelting used to happen from rocks here even during Ghengiz Khan’s times.

Ans3: Someone who posts content on the interwebz and ‘Likes’ it himself(on Facebook), views it multiple times to increase view count and so on.

Ans4: During the ’60s, Petter diesel engines were popular in Punjab were they were used for these Rehras.
Petter is the same company that gave rise to Westland Aircrafts.

Ans5: Yamuna Expressway Authority

Ans6: Starwood Hotels

Starwood Hotels is a fully integrated owner, operator and franchiser of hotels and resorts with seven internationally renowned brands, including: The St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Meridien and Four Points by Sheraton, as well as Starwood Vacation Ownership, Inc., a premier developer and operator of vacation ownership resorts.

Ans7: Chrome (Browser)
In design parlance, Chrome refers to the toolbars, tabs and buttons.

Ans8: Medals were dissolved in aqua regia and later made and presented again

Ans9: Black Friday

The more popular explanation has to do with the colors of ink accountants traditionally used for noting profit and loss. A company “in the red” is recording loss, red ink being the traditional color for noting negative finances. “In the black” means just the opposite; thus the notion that Black Friday will force those bookkeepers to put away the red ink, and get out the black.

Ans10: Gulf Oil

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The Brand Equity Quiz Classic 2011 – (Derek.in)

Content Copyright Derek O’Brien & Associates – Source

The Brand Equity Quiz Classic 2011

1. “Ab-i-rawan” (Flowing water), “Baft-Hawa” (Woven air), and “Shabnam” (Evening dew) were a few poetic names for …
a) Persian perfumes
b) Persian carpets
c) Muslin
Ans: Muslin

2. What does Google call its new employees?
a) Newgies
b) Nooglers
c) Xooglers
Ans: Nooglers

3. When Arthur Heinman built the first ever motel in the USA, what appropriate name did he give it?
a) Highway
b) Milestone
c) Sleep over
Ans: Milestone

4. Who was the first female Fellow of the Statistical Society of London (now the Royal Statistical Society)?
a) Florence Nightingale
b) Marie Curie
c) Queen Victoria
Ans: Florence Nightingale

5. In 1889, they referred to themselves as “The ___ Brothers” for the first time, when they started their own printing firm at the ages of 22 and 18. Fill in the blank.
a) Wright
b) Warner
c) Lehman
Ans: Wright

6. Which is the first management book to reach the national best-seller lists in America?
a) The Seven Habits of Highly Effective People
b) Positioning: The Battle for Your Mind
c) In Search Of Excellence
Ans: In Search Of Excellence

7. After being mesmerised by his acting of a drunkard, who renamed Badruddin Kazi after Johnny Walker?
a) Shammi Kapoor
b) Guru Dutt
c) Raj Kapoor
Ans: Guru Dutt

8. After Morarji Desai, which Indian finance minister has presented the maximum budgets?
a) Manmohan Singh
b) Yashwant Sinha
c) P Chidambaram
Ans: P Chidambaram

9. In 1939, Professor Alexandre Horowitz designed Philishave after being inspired by the shape of which bird?
a) Bald Eagle
b) Penguin
c) Kiwi
Ans: Penguin

10. Which icon did Art Paul create?
a) The Playboy Bunny
b) The Nirma Girl
c) The Lacoste Crocodile
Ans: The Playboy Bunny

11. Swarovski is to crystal what the brand Royal Selangor is to …
a) Cigars
b) Silver
c) Pewter
Ans: Pewter

12. Fill in the blank to complete this Peter Drucker quotation: “90% of what we call _____ consists of making it difficult for people to get things done.”
a) Marketing
b) Accounting
c) Management
Ans: Management

13. What did Nur Jahan portray on the coins that had her name on it?
a) Zodiac Signs
b) Her pet cat
c) A rose
Ans: Zodiac Signs

14. Fill in the blank to complete the Edward De Bono quote ‘ ______ is space for everything’.
a) Nothing
b) Internet
c) Mind
Ans: Nothing

15. In 1961, which logo replaced the ‘Speedee’ logo?
a) The Golden Arches
b) The Nike ‘Swoosh’
c) The Michelin Man
Ans: The Golden Arches

16. Architect Fariburz Sabha along with forty engineers and eight hundred labourers, constructed what at a cost of Rs 1 crore?
a) Bahai Temple
b) India Gate
c) Parliament Hose
Ans: Bahai Temple

17. ‘Operation Undersea’, the first show on Disney Channel was a behind-the-scenes preface on the making of which film?
a) Titanic
b) Twenty Thousand Leagues Under The Sea
c) Moby Dick
Ans: Twenty Thousand Leagues Under The Sea

18. Lloyd’s of London have insured supermodel Heidi Klum’s …
a) Hair
b) Eyes
c) Legs
Ans: Legs

19. In December 2007, Air France became the first to offer _________________ on international flights.
a) Inflight personal valets
b) Robot assistants for differently abled people
c) In-flight mobile phone service
Ans: In-flight mobile phone service

20. Sunalini N Menon is India’s first woman …
a) Stock broker
b) Coffee taster
c) Beer brewer
Ans: Coffee taster

21. When Michael Bloomberg published his autobiography, what did he call it?
a) Bloomberg by Bloomberg
b) Son of Bloomberg
c) To B or Not to B
Ans: Bloomberg by Bloomberg

22. Barricade is one of the world’s largest selling brands of …
a) Tennis shoes. Manufactured by Adidas
b) Surfing boards
c) Men’s supporters
Ans: Tennis shoes

23. Which bank printed Thailand’s first currency notes?
a) RBI
b) HSBC
c) Bank of Thailand
Ans: HSBC

24. BrickFest is a convention for adult fans of which toy?
a) Lego
b) Barbie
c) G.I. Joe
Ans: Lego

25. To buy Radium, President Herbert Hoover presented whom with a bank draft for $50,000 in 1929?
a) Thomas Alva Edison
b) Albert Einstein
c) Marie Curie
Ans: Marie Curie

26. Which of these is officially available in only nine different sizes in India?
a) Basmati rice
b) National Flag of India
c) Newspapers
Ans: National Flag of India

27. The reverse side of Euro coins shows the denomination. What does the obverse side show?
a) Map of Europe
b) It is blank
c) National image
Ans: National image

28. Which industry remains the largest customer for robotics?
a) Automotive industry
b) Agriculture industry
c) Chemical industry
Ans: Automotive industry

29. In which Shakespearean work does the phrase ‘Neither a borrower nor a lender be’ appear?
a) Macbeth
b) Hamlet
c) King Lear
Ans: Hamlet

30. After which Indian is the Overall Award category at the European Case Awards named?
a) Sumantra Ghoshal
b) Amartya Sen
c) CK Prahalad
Ans: Sumantra Ghoshal

31. In 1914, where was the largest electric installation in the world done by GE?
a) Niagara Falls
b) Pyramids of Egypt
c) Panama Canal
Ans: Panama Canal

32. Which profession would you be in if you used a ‘pancake tutu’?
a) An Opera singer
b) A chef
c) A ballerina
Ans: A ballerina

33. Which brand name did Richard Branson choose to launch a range of condoms to challenge Durex?
a) Virgin
b) Intimate
c) Mates
Ans: Mates

34. In the 1960s, the marketing team at P & G consulted which book to come up with the name Pringle (chips)?
a) Telephone directory
b) The Bible
c) A dictionary
Ans: Telephone directory

35. The Asian fleet operating under the ‘Star Cruises’ brand is mostly named after …
a) Explorers
b) Zodiac Signs
c) Seas
Ans: Zodiac signs

36. Who became the first customer to deposit gold under the State Bank of India’s Gold Deposit Scheme?
a) Tirumala Tirupati Devasthanams
b) Mata Vaishno Devi Shrine Board
c) Ashtavinayak Temple Authority
Ans: Mata Vaishno Devi Shrine Board

37. Which was the first company to offer paperless proxy voting to employee shareholders?
a) Xerox
b) Facebook
c) Microsoft
Ans: Microsoft

38. In 1950, because the president of a company refused to be on the cover of it, what appeared on the Time magazine?
a) Coke
b) Computer
c) Hydrogen bomb
Ans: Coke

39. Once, as a mark of appreciation, for what did Motilal Nehru award MS Oberoi with RS 100?
a) Best kitchen practice
b) Flawless typing
c) Most cleaned hotel room
Ans: Flawless typing

40. Plume is the official name of the paper that sticks out of the top of …
a) Hershey’s Kiss
b) Post-it Notes
c) Band-Aid
Ans: Hershey’s Kiss

41. What was promoted in India with the tagline ‘Daz doorstep challenge’?
a) Harpic
b) Vim
c) Tide
Ans: Tide

42. The first U.S. commemorative coin was produced in 1892 and featured which explorer?
a) Amerigo Vespucci
b) Christopher Columbus
c) Marco Polo
Ans: Christopher Columbus

43. Toggle, Selector, Joystick, Proximity are types of…
a) Electrical switches
b) Keyboards
c) Computer mouse
Ans: Electrical switches

44. Which designer created six flags for the 1995 Year of Tolerance for UNESCO?
a) Yves Saint Laurent
b) Christian Dior
c) Pierre Cardin
Ans: Pierre Cardin

45. In Bareilly district about 25000 families are engaged in manufacturing activities related to which type of type of embroidery work?
a) Zardozi
b) Kalamkari
c) Chikankari
Ans: Zardozi

46. Which is the first Indian company to be assigned the highest Corporate Governance Rating CGR1 from ICRA?
a) Wipro
b) Infosys
c) Tata Group of Companies
Ans: Infosys

47. Who has started the tradition of ringing the ceremonial gong to mark the listing of a company on the Bombay Stock Exchange?
a) Subhash Ghai
b) Azim Premji
c) JRD Tata
Ans: Subhash Ghai

48. Who among these was Lakme’s first model?
a) Parameshwar Godrej
b) Maureen Wadia
c) Tina Munim
Ans: Maureen Wadia

49. Who has developed the India centric management idea called ‘Theory ‘i’ Management’?
a) Sumantra Ghosal
b) CK Prahlad
c) Arindam Chaudhuri
Ans: Arindam Chaudhuri

50. Now what is the official trade name of ‘Simplo-Filler Pen Company’?
a) Cartier
b) Parker
c) Montblanc
Ans: Montblanc

Content Copyright Derek O’Brien & Associates – Source

For TBQ’s complete Brand Equity Quiz 2011 coverage- click here

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TBQ Classic Series Full Sample -6

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –351

1) Stamps were originally cut from a sheet using scissors. Some clerks took to doing something to make them easier to separate. Since 1847 Henry Archer had been working on a machine to mechanize this concept. Archer’s machine was too unreliable to be granted a Post Office contract, but his work pointed the way for others, and the Post Office purchased 4 of those machines from David Napier & Son in 1854. What did the clerks resort to and what’s this idea?

2) It’s cash that’s given to help get people to the polls. The money can go toward perks like coffee and doughnuts for door knockers, gas for volunteers to chauffeur elderly voters, or pocket money for kids who distribute fliers and sample ballots on Election Day. Also known as “walking-around money” or “get-out-the-vote money,” it’s most common in poor areas of Philadelphia; Chicago; Newark, N.J.; Baltimore; Los Angeles; and other big cities. Both parties use it, but it’s more common among Democrats, who tend to be better represented in the areas that rely on it. How do we know this better?

3) [Tata Question] Identify this distinctively packed Tata Coffee brand.

Tata Coffee Brand

4) In 300 BC China, according to the Guanzi proposal, this commodity was taxed – not just the earliest written evidence of such taxation system, but the first known instance of a state-control monopoly on a vital commodity. The idea behind this was to import and sell it at a higher price – the revenues were used for building armies, and even the Great Wall. What was this taxation all about?

5) This numbering system traces its roots to the 1920s, and began as an introductory course number in University of Buffalo’s course catalogue. Many colleges and universities began to switch to this numbering system. In 1935, two researchers from Kent State published a paper celebrating the efficiency of the new system: “Recently college catalogues have revealed a commendable trend toward a logical arrangement of course numbers,” they wrote. “The loose hodgepodge of former years is giving way to systematic arrangement.”

Kent State came up with a different system, but later schools standardized the Buffalo system. The standardization got a shot in the arm when Charles W. Eliot, then-president of Harvard, began the system of electives and adopted the Buffalo catalogue system. Later, these three digits got into popular culture and began to be used to refer introductory courses in any area. What’s the three digit system?

6) The Pune of yore has a set of administrative regions named after days of the week when the local market would set anchor in that area. How do we know these places, significantly different from one another?

7) This Indian genius was born in 1895, and discovered the first of tetracycline antibiotics, aureomycin and polymyxin while at working at Lederle Laboratories (Now part of Wyeth). He co-discovered, while working with Cyrus Fiske at Harvard, the two chemicals – phosphocreatine and adenosine triphosphate (ATP) – that store energy in our body. Identify this scientist who, many say, should have won a Nobel in Medicine.

8) Henry Brown was an inventor who saw a convenient and secure way to store money, valuable and important papers. He developed something that was patented in 1886. What did this African American inventor invent?

9) Today the term simply refers to large financial institutions that offer multiple services in various locations, such as a bank. The term typically refers to full-service brokerages that offer research, order execution and investment advice all under the same roof. The term originated because of an advanced communications system they employed. What?

10) Identify the advertiser.

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Answers:

Ans1: Pricking the imperforate stamp margins with a pin – this is what the clerks were doing. This was the beginning of stamps with perforated sides.

Ans2: Street Money

Ans3: Aveon (Yes, it’s very much available in Indian super markets.)

Ans4: Salt

Ans5: 101 [eg. History 101]

Ans6: Peth | eg. Budhwar Peth

Ans7: Dr. Yellapragada SubbaRow

Ans8: Strongbox

Ans9: Wirehouse

Ans10: TVS Motors

Original Ad below:

 

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TBQ Classic Series Full Sample -5

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –344

1) The development of this profession, as a separate entity from medicine, started in Islam under the patronage of Abbasiyyah caliphs of Baghdad. The first clear cut separation of this from medicine, and the recognition of this stream as an academically oriented entity happened during the Middle Ages. Al Rahzi was one of the few early contributors, in an era when most of Europe was still under the Dark Ages. What was this stream that came up?

2) Aman Nath is a historian by education. He is an award winning author and was the youngest founder-member of INTACH. Two of his books are used as the official gifts of the President and the Prime Minister of India. Actively involved in the restoration of India’s lesser-known architectural ruins, he is the co-founder of hotel chain.

 

 

 

 

 

 

 

Francis Wacziarg, the French Indophile, now an Indian citizen, co-author of one of Nath’s books, set up this hotel chain along with Aman. Name this chain of hotels named after an ancient town in Rajasthan.

3)  This company was established in Hyderabad by a UK company, A, as B in 1948. In the 1950s, Raja Rameshwar Rao (pic below)  took over B. He renamed the company to C and brought in the Patwardhans of Pune and Khushwant Singh on the board. In 2006, C ran into trouble with its name when the new owners of the brand name, A, sued them. An out-of-court settlement happened, as C changed its name to D. What are A, B, C and D?

 

 

 

 

 

 

 

 

4) It was named after its inventor Thomas Edmondson, a trained cabinet maker of Lancaster, United Kingdom in the 1830s.  It spread from England to rest of the world. What’s this invention which you would have used for sure, not once, not twice, but at least a hundred times till it was phased out from India in 2008? ( We use the computerized version now and not the version that Thomas made)

5) Identify the advertiser.

6) This business was established in 1889 by A, whose family migrated from the famine prone Kutch to Madras. It began as a pavement ‘dukaan’, selling hurricane lanterns, bedroom lamps, chimneys and petromaxes to the large British and Anglo-Indian resident population of what was then known as ‘White Town’. Evening was the favoured time for shopping here, giving the place the name – Evening Bazaar. The store had a  small tin roof during those times, and A would take shelter under the nearby banyan tree to beat the summer heat.

WWI brought in a windfall. He supplied a consignment of hurricane lanterns to the British Army stationed at Fort St. George. By the time the war ended, there was a demand for imported enameled kitchen and tableware from the British and Anglo-Indian population. He was now a store owner and by the 1930s, he moved to the present premises. His store, then known as A Store, now became B, possibly an Anglicized version of the name. The end of the Second World War saw a demand for ceramics and porcelain.

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

7) Sitter: Identify this personality.

8) He went to what was then Ceylon and found that even they had this technology. He came back mortified and decided to usher in this technology. His idea was not welcomed back in India. The country’s scientific advisors thought that the new technology was not a good idea, and that it would make development communication non-serious. He convinced detractors that the new and old technologies coexisted in several countries. It is up to a user if he should be using the new technology. Till the older technology is phased out, Govt. would support that along with the newer one – this was his promise. And as they say, the rest is history.

What is this technology that came in during early 1980s? And also identify this person.

9) As Postmaster of the American Colonies, Benjamin Franklin had use of what is known as a “franking privilege.” This privilege allowed him to mail letters free of charge like Congressmen. What is unique about Franklin’s frank is that he signed his franking signature on outgoing mail as “_____.” Historians believe that this alludes to his commitment to gaining freedom and independence from the English government. What was Franklin’s franking signature?

10) Tarangini Mitra loved pirouetting – to dance on single foot. Her performance at her school annual day function – the first public performance she did – caught the attention of an ad-guru. This was in 1985. As they say, the rest is history. How do we know this girl better?

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Answers:

Ans1: Pharmacy

Ans2: Neemrana Hotels

Ans3: A: Longman B: Longman Green C: Orient Longman D: Orient Blackswan

The brand name Longman is now owned by Pearson Plc.

Ans4: Edmondson Card Tickets – the good old card tickets used till recently by Indian Railways

Ans5: Morphy Richards Epilators

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

Ans6: A: Karim Bhai | The business is now known as CurrimBhoys

Ans7: Vinton Serf

Ans7: Colour Televisions, replacing Black & White TVs. Vasanth Sathe.

In the beginning, the import permit was  temporary, with the Union Government allowing the import of 50,000 colour television sets by November of that year. But by the end of it, the Indian viewer was ready to spend Rs. 8,000 on an Indian set and up to Rs. 15,000 on the imported version. The government raked in the money, earning  Rs. 70 crore in customs revenue from imported sets, with one lakh sets imported into the country.

Ans9: B. Free Franklin

Ans10: Nirma Girl. Ad-guru was Alyque Padamsee

TBQ Classic Series- Mini Sample

1) “X” refers to the posting of union members in a particular location to form a symbolic fence.

During a strike, if a worker passes through the lines of union members protesting, and attends to his or her work, he or she is said to have “Crossed the “X” line”.  The phrase originated around the early American Civil War, and referred to the “X” guard who acted as a fence or barrier to enemy troops. The phrase was borrowed to tag the strikers acting as a fence or barrier to workers attempting to get into wherever they were going.

A “X”is the upright post or stake used in a fence. The soldier or striker is the “X”. Several of them in a long row makes the line. If you cross the line, you cross the “X”. Hence, the phrase Crossing the “X” line. What is X?

2) It was started in the 1930s as a line of defense against possible invasion, and derived its name from the triangular shape of the concrete anti-tank barriers that were part of the fortifications. The historic installations along the line might well have been demolished without the intervention of a number of private individuals who wanted to ensure that the younger generations would know what life was like in wartime Switzerland. What?

3) Johann A. _____, a German, founded this company in 1823 in theNetherlandsto make industrial chemicals. In 1956, they launched Calgon Water Softener and made a name for itself globally as the Calgon maker.  Fill in the blank with a surname which is now part of a larger brand.

4) The roots of this term can be traced to the pirates who prowled the shipping trade routes in the 17th, 18th and 19th centuries. The Dutch word for pirate was vrijbuiter—a word that eventually led to similar sounding French and Spanish term. The British, however, pronounced it ________. Today it means, “An action such as a prolonged speech that obstructs progress in a legislative assembly while not technically contravening the required procedures”. What’s the word?

5)“X” Kentucky Whisky, first distilled in 1860 in “X” Station,Kentucky, is a whisky known for its rich heritage and mild taste profile.

 Although the year 1860 congers up images of “X” today, at the time, the brand’s original distillers believed the industry was turning too modern, too quickly, and wanted a brand that captured the “good old days.” Thus, the brand name “X” was selected to remind consumers of the old-fashioned methods of making whisky – mashing grain in small tubs and boiling the beer and whisky in copper stills over open fires.

 Closed by Prohibition, the distillery, brand and barrel inventory was acquired by medicinal whiskey permit holder Brown-Forman Distillers in 1923.  Brown-Forman moved the production of “X” to Louisville,Kentuckyin 1935 where it has thrived to this day.  Every drop is distilled under the late 1800’s permit number DSP – 354.

 “X” is the second oldest continually produced whisky brand in America, and the distillery was founded by “Y”‘s uncle, Jack. Which brand is “X” and who is “Y?”

6)This bronze sculpture, A River, is a cast of a famous work created by Jean-Jacques Caffieri  in 1759. It depicts Oceanus, the Greek god of water. Oceanus was portrayed in this bank’s first logo, representing its origin as a water company.

 The bank used numerous versions of Oceanus from its founding in 1799 through the mid-1950s. Name the bank.

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 Answers:

1) X:Picket

2) Toblerone Line

3) Benckiser

4) Filibuster | French term flibustier | Spanish term filibustero

5) X: Early Times | Y: Jim Beam

6) The Bank of The Manhattan Company

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Tata Crucible Kolkata Final (External) 2011

Tata Crucible Kolkata Final (External) 2011

Courtesy: Anirvan Bhadra

 

GLOBAL KNOWLEDGE

1. Brand held by Nestle now – founded by a baker in Chicago in 1970 based on a famous fictional character – Willy Wonka

2. Tim Berners Lee thinks which part of the web to be totally unnecessary and would change it if he had a chance to go back in time? double slash in http://

3. Economics funda – theory regarding average tax rates affecting tax revenues and revenues falling off after a breach of a certain tax rate – Laffer Curve

4. Group of journalists were called to USS Wilson off Manila – PR exercise – Funda? Ship used to bury Osama at sea

5. Long question on establishment of Jamestown in the Carribean. Funda? Slave Trade

6. 1846 – Irish immigrant – Marble Dry Goods Palace – new retailing strategy popular today – What? Fixed Price

PICTURES

1. Book cover of ‘Fistful of Rice’ – Author – Vikram Akula

2. Mohan Meakins Coat of Arms – Flagship brand? Old Monk

3. 150/- coin shown – released to celebrate 150 years of the tax departments – whose face is on the flip side? Chanakya

4. Picture of a colorful wagon – whose logo – Wells Fargo

5. Poster of a documentary on graphic design with all the alphabets – name of the movie – Helvetica

6. Newspaper pic of Project Gernonimo war room (Osama raid) – what was special about the pic – mentioned Jew paper – Women were photoshopped out of the pic

CONNECT

1. Word – ‘Seamhas’; Map shown; coat of arms; song having Saif – CHIVAS REGAL

2. Body Shop posters, Anita Roddick family picture, Dia Mirza song

3. Connect on Wella – Bipasha song, picture of Kanagawa wave which influenced the logo

Last round had questions on Kiosaki of Rich Dad, Poor Dad; Naming and facts about Gurgaon; Funda about Ramnath Goenka.

[Updated] Tata Crucible Corporate 2011- Kolkata- Questions

Prelims  and Finals questions via Anirvan Bhadra

External Track finals here

  1. Indian Raliways – premium production unit named after a patriot who defended Aurobindo Ghoshe in the Alipore Bombing case? Chittaranjan Locomotive Works
  2. Coco Chanel’s LBD was first released in which magazine? Vogue
  3. Exceptions to which theory related to business – 1989 US Panama invasion; 2008 South Ossetia War; Nato Strike on Serbia etc. – Golden Arches Theory
  4. Rajendra Pawar – new chairman of which organisation – showed the pic of Harsh Manglik – did not name him? NASSCOM
  5. Adman worked at Clarion Mackann and publicity division of Air India – now designs clothes for his wife’s labels with the name of ‘Kotwara’ – name of his house in Lucknow? Muzzafar Ali
  6. MD of BigDaddy Productions – owned by Indian sports celebrity – part of a celebrity couple – Mahesh Bhupathi
  7. Junior, Standard, AP, Super are brands of Porsche – which product category? Tractors!!! Best Question
  8. RED – Real Estate Destination – which company’s brand – HDFC
  9. Which auto company has all its brands ending with an ‘O’ and with which brand did it recently make this change? VERITO/LOGAN
  10. Which management guru changed the rules of baseball leading to pitchers throwing overarm rather than underarm – father of scientific management – Fredrick Taylor
  11. Religious text publisher (Hindu) – Gorakhpur – Jaya Dayal Goyandaka – 1923 – Sanatana Dharma principles – GITA PRESS
  12. Pic of a mascot in yellow with a small h on its torso – auto brand whose all communication is yellow based – mascot for their new dashboards to help their passengers – HERTZ
  13. Armani Casa – description of products sold by them – what is casa translation – HOME/House
  14. Japanse digital imaging solutions company – direct competition to Xerox – own OCE based in Netherlands – CANON
  15. Which brand ran a NAME GAME for finding the name of its new logo for its customers – final shortlist was Hug/Curve and the chosen name – WAVE/Airtel
  16. Pics of Yuvi and Dhoni holding man of the series and man of the finals trophies of WC 2011 – Name their desginer – SWAROWSKI
  17. History of Traf-o-data – Paul Gilbert and 2 men – name them – history of a start of a large corporation – MICROSOFT
  18. That calls for a ————–? Beer brand – earlier positioning was ‘Probably the best beer in the world’ – CARLSBERG
  19. Earl——— former landscape gardener worked for Dupont founded what – TUPPERWARE
  20. Management Guru pic – Gave talks in Jamshedpur and Kolkata – was not present physically for these talks – SETH GODIN
  21. Latin America – HARLISTAS? Who? Harley Davidson riders
  22. Person started vodka to compete with Grey Goose – failed – said his vodka got fired – Donald TRUMP
  23. TENVIC – whose sports + education initiative – KUMBLE
  24. Divya Yoga Mandir and Patanjali Trust run science camps? Who – BABA RAMDEV
  25. Prosearch Consulants run by 2 IIM A Alumni couple – Anita the wife – Husband – HARSHA BHOGLE

Cutoff for TATAs – 14 on tie break and Non TATA 15
ROUND One – CROSSWORD

1. .CH whose domain name – Switzerland Funda – Confederation Helvetica

2. Lt. McCready – Rayban

3. ‘Pitch Invasion’ – Book chronicling which 2 brothers business life – Dassler Brothers

4. Scurry Award Winner – 2010 Change Leadership award for creating a new category – GINGER Hotels

5. US Ambassador to India (1961 – 63) – Galbraith

6. Project Pink by Microsoft – KIN mobile phone

 

 

ROUND Two – PICTURES

1. Picture of Mid Summer Cut Price Sale at Indian City which inspired Big Bazaar’s sale strategy – HIGGINBOTHAMS

2. Picture of Marathi Daily cover – Founded by BAL THACKERAY

3. Predecessor to L’EQUIPE holds which event – TOUR DE FRANCE (L’Auto)

4. Logo of SILK AIR

5. Prince Arthur – 3rd son of Queen Victoria – Something in India named after his title – CONNAUGHT PLACE (Duke of Connaught)

6. Ratan Tata pic – Inauguration of TATA MEDICAL CENTRE

CONNECT

1. Logos of MICROSOFT products – Silverlight/Visual Studio/ProSynth or something like that

2. Pictures of all yesteryear heads of ITC

3. All brands of Britannia- Timepass/NiceTime/

4. Pictures of magazine covers of MAN and The Week and Radio Mangoes – MALAYALAM MANORAMA

One round with MCQ – Pick the wrong one – very basic questions

One good nuggett – NRN Murthy declined the offer to be IT Adviser to Guv Arnie!!!!!!

BUZZER

1. ‘Out of Crisis’ – Author – Big name in QC – DEMING

2. HQ called Bush House – BBC

3. Full form of RS in Skoda RS – Rally Sports

4. Farokh Engineer/Kirmani/Kapil Dev were rejected – Pakistani picked finally for what? CINTHOL (Imran Khan)

5. Jasper & Jinx????? – TOM and JERRY

MJUNCTION and ITC Winners

TBQ Classic Series- Full Sample-4

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –309

1) A company, Keen Robinson & Company, originally Keen & Son, which was founded in 1742, was successful in making its product a household name. It is thanks to this success that a phrase originated in the English language. What’s the phrase?

2 ) [X], lawyer, editor, reformer and pioneer in the field of financial data collection and investment analysis. Born in Andover, Maine, he began his career as a lawyer in Bangor, Maine, working for his brother, John Alfred, a major force in building the Maine railroad system.  From his brother, he learned, first-hand, the railroad business and later, journalism, beginning in 1849 when John Alfred bought the American Railroad Journal and installed his brother as editor in New York. In 1860, he published the History of the Railroads and the Canals of the United States, the grandfather of all investment publications.  It was the first major attempt to record the past and present operations of an entire industry and became the basis for what, in two years’ time, would become regularly published industry updates known as ____ Manual.

[Y], founder of _____ Statistics Bureau, was a self-trained businessman interested in the processing and distribution of news and information. Raised in poverty in Fayetteville, Tenn., he left home as a young man to work as a telegraph operator in a Nashville brokerage firm before moving to New York in hopes of a career on the stage. To support himself, he took a job answering investment inquiries at the investment bank Laidlaw & Co. where he recognized the difficulties of obtaining reliable information about and from publicly held companies. Seeing an opportunity for filling this information gap, he began to work on his own time compiling data on 100 of the country’s largest corporations.  Assembling this information on 5×7 inch filing cards, he quickly signed up 50 subscribers for his new service, leaving Laidlaw in 1906 to form _______ Statistics Bureau.

In 1941, the agencies merged. Identify the personalities and the agency as we know it now.

3) Their first store was opened in 1976 near Lille. The concept, innovative at the time, was to offer a wide range of sporting self-service and low prices. In 1996, they created their first Passion Brands: Tribord for water sports, Quechua for mountain sports. Name this brand popular even in India.

4) An important factor throughout the 19th century was the _______system. With no unemployment pay for most workers, members of the various trade societies were enabled to leave their home town in search of work. Arriving in a new town, they could register with the landlord at the local society’s public house. They were usually provided one night’s food, lodging and beer, but if no work was available they were expected to move on. The landlord’s records served as a clearing house of information as to the work situation in the town and in nearby towns. Which system?

5) Who did he supposedly replace?

6) Dr. Thomas Bramwell stepped in as Communion steward of the Vineland (N.J.) Methodist Church in 1869.This physician and dentist gladdened the hearts of fellow communicants on Sunday by serving sterilized, unfermented grape juice. It tasted almost like wine.

Name the brand he came up with. [ Available in supermarkets in India]

7) The brothers, Naveen, Anil and Bimal, belonged to a Maharashtra-based family that was involved in the business of importing books. Reluctant to join the family business, the brothers shifted to Rajkot, Gujarat and joined a relative in making diesel engines for agricultural purposes. Before long, they became interested in the fast moving consumer goods business. Impressed by the success of a small mosquito repellant company in Rajkot, the brothers decided to venture into the business and set up a company. They launched their most famous product in 1993, and is now a subsidiary of SC Johnson Co. Name the Indian company.

8) This is defined as a situation when gross domestic product (GDP) growth slides back to negative after a quarter or two of positive growth or it refers to a recession followed by a short-lived recovery, followed by another recession. What’s the buzzword?

9) [Tata Question] In the 1980s, the Tatas had a collaboration with a UK company that had a substantial share in the security printing market all over the world. What was the JV called as?

10) Andrew Vachss, author and lawyer had written a mission statement for Don’t! Buy! _______! during the 1990s. It is reproduced below.

Stop Child Sex Tourism
    by Andrew Vachss

    Language—the most powerful weapon we humans have ever created. Sometimes, that weapon is used against innocent children. Take the term “Child Prostitution.” Journalists use it so often it has become part of our common language. But “prostitution” is the exchange of sex for money. Often called a “victimless crime”—in itself, a moronic statement—the public perceives the word “prostitute” as pejorative. Indeed, we call a person who “sells out” his/her moral convictions in exchange for personal gain a “prostitute”. The essence of “prostitution” implies consent. So when pedophiles talk about “child prostitution,” they (deliberately) further the lie that little children are “seductive,” that they “volunteer” to have sex with freaks…in exchange for cash that they never see. A despicable myth, lovingly nourished by the flesh-peddlers.

    Pedophiles want to sneak sexual exploitation into the “prostitution” continuum. If we allow the term “child prostitution” to gain a sufficient foothold in our language, we surrender ground to the enemy. There is no such thing as “child prostitution.” That term contradicts itself, “proving” a lie. This is child sexual exploitation, nothing else and nothing less. We need to change the language. We don’t change language with more language—we change it with behavior. And, sometimes, the highest form of behavior is what we don’t do…what we refuse to do.

    Perhaps you’ve heard—although if you relied on the American media, probably not—about the “war” against “kiddie sex tourism” in Southeast Asia, with [name of the country] being the main offender. Well, this hasn’t been anything close to a war—in a war, people shoot back. With your help, we propose to change all that.

    Not only is the foul “business” of kiddie sex tourism rampant throughout Southeast Asia, the “host countries” themselves have, by their conduct, proclaimed themselves proudly corrupt and profoundly evil. [name of the country] has been a safe harbor for predatory pedophiles from all over the world. But what [name of the country] has not been, up to now, is accountable. And that’s where you come in….

    What we need are warriors committed to force [name of the country]to change its ways. And our weapon of choice is BOYCOTT. We want Americans to boycott anything made or manufactured in [name of the country]. It sells its children like products. It traffics in the flesh of its own babies. For money. And the only thing that will stop it is the loss of money.

    Many products sold in America—from “figurines” fashioned from comics superheroes or cartoon characters, to video games, to sneakers, to dresses of ______ silk—are made in a country which is for many of its children, HELL ON EARTH.

    We want you to support the boycott personally and urge others to do the same. We want you to write about it, talk about it, sing about, upload it, paint it, sculpt it, soapbox it, editorialize it—whatever you can do to help bring the baby-peddlers down. The “Made in [name of the country]” label is a symbol of foul dishonor. It should be rejected by all consumers, not just those with children of their own. And the next time you hear someone use the term “child prostitution,” tell them the TRUTH!

    We want you to tell your friends to tell their friends. We want to have the world’s first “chain letter” that breaks chains! None of us will buy anything that says “Made in [name of the country]” on it.

    We can’t change a country’s morals, but we can sure as hell change its behavior. So Don’t! Buy! ______!—and tell them (all!) why.

    —Andrew Vachss

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Answers :
Ans1: as keen as mustard
Ans2: X: Henry Varnum Poor (1812-1905) Y: Luther Lee Blake (1874-1953) | Standard & Poor’s
Blanks: Poor | Standard

Ans3: Decathlon
Ans4: tramping
Ans5: He is the New Old Spice Guy: Fabio| Old Old spice guy: Mustafa


Ans6: Welch by Dr. Thomas Bramwell Welch
Ans7: Karamchand Appliances (Arya brothers)
Ans8: Double-Dip Recession
Ans9: Tata Bradbury Wilkinson
Ans10: Blank: Thai | Country: Thailand

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info.

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TBQ Classic Series- Full Sample-3

[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at thebusinessquizATgmailDOTcom for more info.

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –308

1) This town owes much of its identity to brass. For generations, the brass industry dominated the city, even as it created the city. Today, while the brass industry is a thing of the past, it is still known as the Brass City and the city’s motto, ironically, is still Quid Aere Perennius (What Is More Lasting Than Brass?). The city seal depicts the interior of a brass mill, an image that is almost indecipherable to modern eyes.

Its brass industry is traditionally considered to have begun in 1802 with the establishment of Abel Porter & Co., which eventually transformed into the Scovill Manufacturing Company. Its first generation of brass manufacturers did not set out to create a brass industry. Their initial goal was to produce buttons and clocks to be sold by peddlers as an alternative to farming, which was a limited success in this town. It is believed that the place turned to manufacturing because the quality of the soil here was too poor to sustain farming. Its early clock industry, begun by James Harrison in 1790, was intricately connected to clockmaking in Bristol and Terryville. Candace Roberts, daughter of Bristol clockmaker Gideon Roberts, was one of many young women hired by Harrison to paint the dials of his clocks.

The Scovill Manufacturing Company survives even today, along with the American Pin Company (established in 1846), the [City Name] Button Company (1849), and a famous watch company which was earlier named after the city’s name. Name the city/town and the watch company.

2) From the 1880s to the 1930s, a provision was in place that allowed investors to avoid double taxation — paying taxes on both the corporate and individual level — because trusts were not taxed at the corporate level if income was distributed to beneficiaries. This was reversed in the 1930s, when passive investments were taxed at both the corporate level and as part of individual income tax. After 30 years because of the high demand for real estate funds, President Eisenhower signed the 1960 “X” tax provision qualifying “X”s as pass-through entities.

A company must distribute at least 90 percent of its taxable income to its shareholders each year to qualify as a “X”.

“X” are corporations that own and manage a portfolio of real estate properties and mortgages. Anyone can buy shares in a publicly traded “X”. They offer the benefits of real estate ownership without the headaches or expense of being a landlord. Unlike actual real estate property, these shares can be quickly and easily sold. And because you’re investing in a portfolio of properties rather than a single building, you face less financial risk. What is “X?”

3) Harley Earl (standing in this photo) developed and introduced the legendary Buick Y Job to display the latest developments and trends in engineering and styling.

It was the first car developed with an eye, less on commercial production than on gauging public reaction to new technologies and designs, thus adding a new jargon to automobile marketing. What’s the phrase?

4) The choice of the name was deliberate. The unique distinction of the authentic ___ Roussel hybrid flower is its ability to enrich the soil wherever it grows. Historic references reveal that the flower provided succor and relief to the people struck by the adversities arising out of a severe famine: those who consumed it overcame. The company was created by a former Associate Prof of Chemistry at BITS, Pilani. He worked with Khandelwal Laboratories, May & Baker and then started on his own by buying the trademark from Charak Pharmaceuticals. Name him and the company he founded in 1968.

5) This mascot for this company’s high-speed Internet service is being replaced by another of its mascot which the company uses for its cable-TV and phone services. This logo- the drawing of a human eye and ear is all part of a strategy to bring some newness to the brand. The soon-to-be-replaced mascot is a famous cartoon character who is the ornithological bane of Wile E. Coyote’s existence. Name the company and the mascot.

 

 

 

 

 

6) The abstract of this recently granted patent reads thus:
A system provides a periodically changing story line and/or a special event company logo to entice users to access a web page. For the story line, the system may receive objects that tell a story according to the story line and successively provide the objects on the web page for predetermined or random amounts of time. For the special event company logo, the system may modify a standard company logo for a special event to create a special event logo, associate one or more search terms with the special event logo, and upload the special event logo to the web page. The system may then receive a user selection of the special event logo and provide search results relating to the special event.

What’s it all about?

7) [Tata Question] Identify this product.

 

 

 

 

 

 

 

 

 

8) He dabbled into his father’s shipping agency business before getting hooked on telecom. He started [X] Telecom, precursor to his flagship [X] Telesystems, in 1987. It began by distributing Apple Computers and desktop publishing systems and then moved into manufacturing push-button phones and became among the country’s first Internet service providers. He sold the business and latched onto telecom infrastructure. Today his [X] Group, a collection of seven companies, is a provider of network services to telecom firms in 44 countries. Identify him and the group, [X].

9) It was in 1856 that a tannery unit was established based on the use of vegetable tanning technique popularized by the East India Company. The finished products were used by the Army. This unique process and craftsmanship of producing them has been adopted by the small-scale tanners in Tiruchi and Dindigul areas in Tamil Nadu for over a century. Name this leather which received a GI recently.

10) Pay brand-new employees $2,000 to quit; Make customer service the responsibility of the entire company-not just a department; Focus on company culture as the #1 priority; Apply research from the science of happiness to running a business; Help employees grow-both personally and professionally; Seek to change the world Oh, and make money too . . . Sound crazy? It’s all standard operating procedure at an online retailer that’s doing over $1 billion in gross merchandise sales annually.



CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, _________, and more. Which company is this book about?

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Answers :

Ans1: Waterbury | Waterbury Clock Company, now known as Timex

Ans2: X: REIT- Real Estate Investment Trust
Ans3: Concept Car

Ans4: Desh Bandhu Gupta |  Lupin

Ans5: Time (TWC) | Mascot: Road Runner

 

Ans6: Patent for Google Doodle granted to Sergey Brin
Ans7: Tata Walky Groove Station ( Tata Teleservices)

Ans8: Manoj Tirodkar | Global Group Enterprises/ GTL

Ans9: EI Leather [ EI stands for East India]
Ans10: Zappos