National Finals_The Brand Equity Quiz 2012

National Finals_The Brand Equity Quiz 2012

Teams: TCS Chennai
TCS Bangalore
Savoir Faire Pune/Goa
TCS Mumbai

1) This product derives its name form the French word for ‘Linen’. Name it.
2) Who is an Optionaire?
3) The Idea came to Ram Chandra Sharma, an illiterate craftsman, while he was riding a bicycle and had a flat tire.
4) Who are Modelizers?
5) King Charles leased it to East India company for a yearly rent of 10 pounds in 1668.
6) When asked about great Indian brand symbols, Al Ries said the Taj Mahal and which other brand had far reaching global perception?
7) US Company had the slogan ‘Worldwise’.
8) Sheerlon… toughest material..

Answers:
1) Lingerie
2) Millionaire through stock options
3) Jaipur Foot
4) Professionals who dates Models
5) Bombay
6) Darjeeling tea
7) Lehman Brothers
8) Condoms

B’lore: 20
Chennai: 20
Pune:15
Mumbai: 0

1) Who are Dualists in the context of Cola drinkers?
2) What is the origin of the term Supari killer
3) What is Glass Cliff
4) It is estimated that the US patent office alone has issued over 200 copyrights of it… 3 billion dollar
5) As per AL Ries the objective of a branding program is to take a word and create a “secondary meaning” for that word. Explain by an example.
6) Seven villages in Kashmir—Charsoo, Hallmullaha, Bijbehara, Sangam, Sethar, Pujteng and Mirzapor. They form which industry?
7) What is Toilegami
8) It was created by French designer Ted Lapidus. Its popularity took off in the 1970s after Reliance Industries set up synthetic fiber plants in India. What?

Answers:
1) Who drink both diet and regular cola
2) Its origin can be traced back to the age of chivalry in medieval India when the sovereign dared the bravest of the brave to volunteer to undertake a suicide mission. A platter full of paan ki gilori was passed around, and whoever picked one up first was assigned the self-sacrificial task
3) women are promoted to positions that are precarious and thus have a higher risk of failure
4) Yoga
5) The primary meaning of the word dove is “a bird of the pigeon family.” Unilever created a secondary meaning for its brand name Dove, a moisturizing soap
6) Cricket bats industry
7) Toilet paper Origami
8) Safari Suits

B’lore: 20
Chennai: 60
Pune: 35
Mumbai: 10

1) Who is a Reluctant Landlord
2) Henry Ford exported Model T to England. The Wooden crates that were used to ship the goods were used by him for what purpose?
3) What are missionwares
4) Who is a ‘Zero Drag’ employee?
5) As per Milton Friedman It is a Taxation without Legislation
6) What is Adcreep?
7) Who is ‘Raj’ in the YashRaj Films?
8) What is Returnment?
Answers:
1) Someone who is unable to sell his property due to Bad Market etc. and ends up giving it for rent
2) Used it within the body of the car as Board etc- to climb and such … Thought Charcoal was a neat answer http://www.conceptcarz.com/vehicle/z13236/Ford-Model-T.aspx
3) Cups/Mugs, T-shirts with Mission statements of a company
4) An employee who has fewer personal responsibilities and so can work long hours, travel frequently, or be called in to work at short notice
5) Inflation
6) The gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.
7) Rajesh Khanna
8) The practice of resuming work at a place of employment from which one has retired

Visuals

1) Who is she and who is the advertiser?

2) Sketch of?

3) Stamp of?

4) Which movie?

5) Which brand?

6) Identify

7) What has been blanked out?

8) Identify

Answers:
1) Zeenat Aman | Air India
2) Pacman
3) Boot Polish
4) LaxmanRao Kirloskar
5) Famous Grouse
6) Walt Disney
7) Steel
8) DHL Founders

Video

1) Identify

2) Identify

3) Movie Clipping

4) Who is he? Ad for Lanvin chocolate

Answers:
1) Adriana Lima
2) Steven Levitt of Freakonomics fame
3) Saudagar
4) Salvador Dali

B’lore: 105
Chennai: 100
Pune: 65
Mumbai: 60

Audience:
Most engaging brand on FB? Shadi.com

Buzzer

1) London 2012 Olympics. Most no. of Tickets/requests to watch
2) What is a Command economy?
3) an edible soft fruit, consisting of a cluster of soft purple-black drupelets.
4) Mobile Tariffs are 2nd lowest in the world in which country neighbouring India?
5) Jhumka Gira re…
6) Home of 7 ….city

Answers:
1) Usain Bolt
2) Central Planning
3) Blackberry
4) Bangladesh
5) Bareli ke Bazaar main
6) Las Vegas

Last 3 Questions between B’lore & Chennai
1) Oakley Ticker symbol – represents a pair of sunglasses
2) What is referred to as the Giant Shield/Golden Shield of Asia
3) “Every year Americans junk $80 million worth of gold, silver, copper, plutonium and palladium in what form?”
Answers:
1) OO
2) Chinese Internet firewall
3) B’lore Buzzed and got it wrong. With this TCS Chennai (JK & DeviPrasad) won the National Finals

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2
Semi-Final 1
Teams
TCS Bangalore: Sreekanth & Pallavi
Edelweiss: Anil Kothuri & Chinmay
TCS Kolkata: Rabi Sankar Saha & Bhaskar Dutta
Savoir Faire: Rajiv D’ Silva & Harshvardhan Bhatkuly
Samsung

1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie

10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?

Answers:

1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan

At this point, the scores were as under

TCS Bangalore 30
Edelweiss -10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?

Answers

13) Money
14) Fevicol
15) Cotton

At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0

16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?

Answers

16) Dhanteras
17) Product

At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

Sreekanth and Team were through at this stage.

18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.

Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant

Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire

Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd

1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo

10) Identify

11) Fill in the blank

12) Identify

Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg

At this point, the scores were as under

Genpact: 20
TCS Mumbai: 50
TCS Chennai: 10
Vizag Steel Hyd : -10
Arvind Ltd: 10

13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”

Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador

I think 19 qns were asked instead of 20.

Teams which made it to the Finals after the 2nd Semi-final

TCS Mumbai & TCS Chennai

National Finals 2011 Tata Crucible- Semi Finals 1- Corporate Quiz

 

National Finals 2011 Tata Crucible- Semi Finals 1- Corporate Quiz

Courtesy: Samrat Mukherjee

1)      Designer of modern cubicles- Herman Miller

2)      Trend broken by Quest communications…listing in NYSE in 2000…Why were co’s shying away from ticker symbol Q? Q list : bankrupt co’s

3)      Origin of term..English bobbies..Performing certain act/crime…1st law 1863 in US-False claims act   : Whistle blowing

4)      Moody’s rating system (John published his manual etc)

5)      Quesn on designer of Volvo logo

6)      Health officials in Rajasthan gift to citizens for sterilisation..Tata Nano

7)      ½ a million followers , unit of following in Twitter , best described as “Geeky Hollywood actor”, 1st used by John Kovalik in 2009 : Will Veeton

8)      In the late 1800s , the most heavily traded stocks generally had a single letter ..Why?

To ensure transmission of message through tickers was fast enough

9)      Quesn on Moonstone (Afro Seline, Afrodyte from God of Love etc)

10)   Cartoon saying : He said that …..Buffet tax ..Obama says I did’nt , Buffet said

11)   Dear fellow citizens , I love my country etc: Howard Schultz

12)   Chicken tax : Full Bright

13)   Co logo Lindstrom :Cares for your image …Speciality ? Provides uniform management for military sector etc (Branded uniforms)

14)   Pic of person who conceptualised PGA…Dean Bemon (spelling may be wrong)

15)   Connect : Teesta Low Dam,West Bengal Assembley House,Supreme Court ,logo:Simplex

16)   Pic of NC Das..Rassogolla

17)   Pic of a Virgin flight..speciality ….1st to allow tweeting

18)   Pic of a road which says “Dreaming tree and Barn”…Walt Disney

19)   Quesn on Daimler (Mauser Rifles)

20)   Quesn on Scripps (spelling contest…tag line and logo)

National Finals- Tata Crucible Corporate Quiz 2011- External Track

For Semi Finals and Tata Track National Finals – click here

Tata Crucible National Finals 2011 Corporate – External Track

1) Pics…Verna Saappaat….Finska… whose early shoe products?

2) Visual..Barbie… what?

3) Furr Bishop Inc..applied for this ticker symbol…but was rejected. which ticker?

4) Gauls …390 bc… a word came out of the warning…geese. Which word?

5) What’s so special about this http://goo.gl/D2971

6) Whose symbol?http://goo.gl/zEj29

7) Royal Dutch mint…what innovation on the coin?

8) Entry fee buy this firm…gave rise to a term…

Ans

1) Nokia

2) To choose her next profession as Computer engineer

3) FBI

4) Money from Juno Moneta

5) Guiness Book of records for Capital Gate – ‘World’s Furthest Leaning Manmade Tower’

6) Kosher

7) QR codes

8) Nickleodeon- Nickle

Round2

1) Pic-Rose variety…dedicated to?

2) Govt of Malta… 1 kg silver coin..dedicated to the ‘1st thinker’

3) Slates, Jackie, Tanner…What?

4) Logo  http://www.telluridefoundation.org/ why in news?

5) Schweppes Commander… what was his name?

6) Miguel Caballero only makers of designer wear of  what?

7) CrawDaddy. Who are behind it?

8) Explain http://goo.gl/Ze5rA

Ans:

1)  Kate Middleton

2) Mahatma Gnadhi

3) MGM Lions

4)  Rio Olympics 2016 logo controversy http://goo.gl/4gnWr

5) Commander Whitehead

6) Bullet Proof Vests

7) Cindy Crawford and Puff Daddy

8) Barbara Streisand Effect

Round 3

1) Raja Manmatha Nath Chowdhury…departmental store..Red and gold colour…

2) 1775…British Authority- Fort william… Kolkata…Pune..Ministry of defence. What?

3) Book ‘A D.Shroff (Titan of Finance and Free Enterprise) ‘ by whom?

4) Dhanbad…Board of Crisil… who?

Ans:

1) Colours of East bengal Club

2) Ordnance Factory

3) Sucheta Dalal

4) Deven Sharma

Round 4

1) Pic- Coin…gave rise to what?

Ans

1) Sher Shah’s coin… term-

2) Pic- parveen Bobby- endorsing what?

3) Advaith foundation. Who is behind it?

4) Pic – Identify http://goo.gl/x6h5A

Ans

1) Ruppee/Rupaiah

2) Bombay Dyeing

3) S D Shibulal

4) Badri Seshadri of Cricinfo

 

Round 5 Connect/lateral

1) Suprabhatam song… a painting, Shawl pic, Chillies, Tea leaves

2) Viva, Blue Frog, Divas Rock, music

3) Airtel, Song Buddham Sharnam…

4) Devil Wears Prada, Vogue, Tamara Mellon pic

Ans:

1) GI status ( Suprabhatam- Tirupati laddoos)

2) Taj Vivanta

3) India F1

4) Jimmy Choo

Audience qns

1) What are Moth parties?

Where people identify each other by Smell (perfume)

2) What is Viagratising

Where you put all your money ….

Last Round

1) Born 1968…IIT Kharagpur…Tata Steel

2) Born 1844… President of AIndian national Congress

President of  Indian Merchant Chambers. Who?

3) Assistant engineer…Bombay Govt service…Advocate of Private investment

Key member of TISCO-27 years ( resigned at the age of 93)

Mysore soap factory, Mysore Chambers Of Commerce

Ans

1) Arvind Kejriwal

2) Dinshaw Edulji Wacha

3) M Visveswarya

 

National Finals- Tata Crucible Corporate Quiz 2011- Tata Track

National Finals Tata Crucible 2011- Tata Track

Winners: JK & Sreekanth

1) TBWA Egypt..came up with this idea… to spread the message of rebuilding Egypt..Which brand was behind the campaign?

 2) In 2000… permanent internet connection… founded by Dries Buytaert… Dutch word for ‘Drop’. Which website?

3) 2002…Anirudh Bulwaka…manufacturing facility, Gujarat…2005-Trucks, Dentors. Which company?

4) It is a world leader in sports collectibles…Cricketatax..which company?

5) An alumni of Yale University, USA, he has also to his credit designing of such striking logos as of the Indian Airlines, ECIL, Airports Authority of India, Trade Fair Authority of India (Now ITPO), Delhi Transport Corporation (DTC) to name but a few. Who?

 6) In 2001, The Sun, a British tabloid newspaper reported that Queen Elizabeth II has this in her bathroom that wears an inflatable crown. It was spotted by a workman who was repainting her bathroom. The story prompted sales of it in the United Kingdom to increase by 80% for a short period.What?

7) Hindi Term… Economist… What?

8) What’s TAC in Motorola’s dynaTAC
 Ans

1) Henkel Bril- To clean the city walls etc

2) Drupal

3) AMW

4) Topps…based on IPL…Cricketattax

5) Shri Binoy Sarkar

6) rubber duck

7) Jugaad

8) Total Area Coverage

 Round 2

1) Pic of Two guys…A term coined by them

2) What innovation by Pizza hut? http://goo.gl/LX7Xv

3) Who? http://goo.gl/4xDBU

4) Logo- MW

5) Pic Govinda restaurants

6) Pic Blue Box

7) Pic..Hitler, Bin laden, Zarqawi, Saddam & 2 founders

8) Graph- What is it? http://goo.gl/xdc2E

Ans

1) Business Process reengineering- Michael hammer, James Champy

2) Reverse count down timer on the box .. People behind thebike know how much time left for the delivery person to do his job

3) Gabriela Sabattini

4) Miss World

5) ISKCON

6) Tiffany’s

7) Time Magazine… only time when they have featured people with a “X” mark

8) Gartner Hype Cycle

Round 3- TATA

1) Logo… Powerfly- JV with capt Gopinath

2) Logo..offering from Taj- Jeeva Spa

3) Pic of a car- Tata Pixel

4) Riversdale- Tata sold the stakes to? Rio Tinto

 Round 4- Connect

1) Golden harvests, Divine Chants, Conversations, Amitabh Song

2) Pics- Stefi Graf, Gorbachev, James Bond Song

 3) DTC, Twist and Turns,  ‘for a special togetherness’

4) Astro, Amul, Song -Ek Do Teen (Madhuri)

Ans:

1) Tanishq

2) LVMH (Sean Connery)

3) Gitanjali ( mehul Choksy’s Pic)

4) Food Show

Round-5

1) BIL- Bhor Industries…1943 making Army … sold this to Pidilite

2) Book “Humankind’ by which ad agency’s  CEO?

3) Mocha & CCD- have a drink called Twister. Speciality?

4) TASIS on BSE- What?

5) Symonds Steven (??) invented this. What?

Ans

1) Steelgrip

2) Leo Burnett -Tom Bernardin

3) Colour of drink changes- AXE

4) Shariat compliaint

 5) Balance Sheet

 

National Finals Tata Crucible 2011 Mumbai- Semi Finals #2- Questions & Answers

For National Finals – External Track, click here

For National Finals- Tata Track, click here

Winners:

Accenture – Rohan Khanna & Anish Raju

2nd- Savoir Faire

National Finals Tata Crucible 2011 Mumbai- 2nd Oct

Semi Finals -2

1) WW2…Cold war..International co-operation…Argentina, France, 14th May 1951… A strip

in Las Vegas  is a tribute to it

2) This Internet radio company…2000..Music genome project…2011 IPO

3) Invested in Vallares…with Rothschild…

4) New design chnage in Boeing… what innovation?

5) Sandy Bridge..all names must be from existing Geos

6) Vince Camuto…. Gerome Fisher driving along.. sign post..direction symbol

7) Jalandhar based- Apeejay Surrendra… how does it get its name

8) Mine…heavy clouds..gorge..walls..More than 2%… “Flying Prospector”

9) 1970…rural india transportation…Jagjivanbhai Karsanbhai Chandra...Saurashtra… modified an existing product..what?

Ans
1) Paris Club 2) Pandora ( Box opens now) 3) Tony Hayward of BP 4) Changing the place of the reading light… it leads to confusion when passengers press the air hostess call button mistakenly 5) Intel Microprocessors  6) 9 West 7) Amin chand Pyaare lal, J for Jalandhar   8) Len Hancock… Hancock Prospecting 9) Chhakada..used motorcycles

Round 2

1) Pic- patent design of?

2)

3) Identify

4) Coca cola ..tied up with this company..centenary

5) ad… 2 handscampagin in france.. what is it about?

6) Walmart…Asquith dairies

7) Pic Raghuram Rajan

8) Logo

9) R B Productions

Ans:

1) Oreo cookies 2) Corning Gorilla 3) Gopal Goyal of MDLR 4) Selfridges 5) Campaign against covering of human faces 6) Asda                   7) Raghuram Rajan 8) Canongate- publisher of Julian Assange’s book 9) Ritu Beri

Round 3

1)

a)Gave the concept of ‘Opportunity cost’

b) Pic

 

2)

a) CAGE framework…distance between countries…

b) World 3.0…

Ans: 1) John Stuart Mill 2) Pankaj Ghemawat