Tata Crucible 2012 Corporate Chennai External Finals
Courtesy: G.B.Jayakumar & Pratik Pandey
I. TIPS & TRENDS:
1. At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces. When the war ended, this consortium was converted into its present form. It came into being in 1955.
2. ‘Class Edge’ is an offering from which TATA group company?
3. Identify this futuristic currency.
4. This most famous brand’s first in the world is to be set up in GoldenTemple atAmritsar, the second one in Vaishno Devi Temple.
5. Name of this famous Indian brand comes from a flower. The brand traces its history to 1862 when Kanji Morarji, started a small trading business in Mumbai.
6. Which TATA group company acquired 51% stake in Zero waste Agro organics Pvt ltd (ZWAOPL), a Maharashtra based organic manure and soil conditioners manufacturing company?
7. It is the Sanskrit word that now refers to the entire plant kingdom. However, according to Charaka Samhit? and Sushruta Samhita medical texts, it is limited to plants that bear fruits but no evident flowers. In the Rigveda, it is a deity presiding over the forest and described as the “bright golden hued _________, with its thousand branches.” Identify the brand name.
8. Which tiny seeds grown mainly in Rajasthan, Haryana and the Saurashtra region of Gujarat inIndia are helping in the oil field services of Halliburton?
9. ‘India’s Place in the Sun Would Come from the Partnership Between Wisdom of its Rural People and Skill of its Professionals’. Which famous Indian’s quote?
10. Identify this personality. Former chairman of Madura Coats.
11. Tata AG promotes the worldwide export of a wide range of Indian commodities, finished products and non-traditional industrial items. It undertakes third-country international trading, counter-trading and specialist equipment procurement for overseas projects. Where is its Head Quarters?
12. Advertisement for?
II. BUSINESS APPRAISAL:
1. WIPRO to sell the water purification and treatment business to which company?
2. First luxury tower in India by Homestead will be branded in which personality’s name?
3. George Weyman, inventor of Copenhagen Snuff, opens his tobacco shop in Pittsburgh, Pennsylvania. This is the foundation to which global company?
4. After selling the business they co-founded to TATA, one of them went on to start “Shop4solutions”, a retail solutions company. Who?
5. Connect:
6. Connect:
7. Connect:
8. Connect:
III. BRICKS & MORTAR:
1. Index level of governance in African countries.
2. Founded by Max Levchin, Peter Thiel, Luke Nosek, Ken Howery, Elon Musk
3. P.C.Balasubramanian & Raja Krishnamoorthy’s book on Rajini – Value Statements on Business and Life Management.
NON TATA TRACK – FINALS: ANSWERS:
I. TIPS & TRENDS:
1. DAVP (Directorate of Advertising and Visual Publicity)
2. TATA Interactive systems
3. Currency designed to be used by inter-planetary travellers. Called the Quasi Universal Intergalactic Denomination or Quid.
4. McDonald’s Veg Restaurant
5. Saffola (from Sunflower)
6. Rallis India
7. Vanaspati
8. Guar Seeds – an essential ingredient for mining oil and natural gas in a process called hydraulic fracturing.
9. Dr. Verghese Kurien
10. John Shaw (Kiran Mazumdar-Shaw’s husband)
11.Switzerland
12. Cocaine
II. BUSINESS APPRAISAL:
1. Earth water Group
2.Michael Schumacher World Tower
3. U.S. Smokeless Tobacco Company (Altria Group)
4. Hemu Ramaiah, Founder ex CEO of Landmark
5. Colgate: Total, Tom’s – manufacturer of natural-ingredients-only personal care products, a partially owned subsidiary of Colgate-Palmolive, Mahesh Bhupathi – Brand ambassador
6. Dabur: Balsara – acquired by Dabur, Amla – Dabur amla oil
7. Zydus: logo, Founder – Ramanbhai Patel, Bipasha Basu – Sugar Free brand ambassador
8. Tang: Kraft logo, Warner Lambart belongs to Kraft group, Two flavours of Tang
III. BRICKS & MORTAR:
1. IBRAHIM
2. PAYPAL
3. PUNCHTANTRA (Rajini’s PUNCHTANTRA)