Registrations begin on 1st September, 2011. Each city will also have specified dates*, keep reading The Economic Times to know more. For details on registrations, please download the registration form by clicking here.
Mumbai, Delhi & Bangalore will have additional quiz called the A&M rounds. This is a special round only for corporates from the Advertising & Media sectors.
Each regional round will have written elimination round. 6 teams that score the highest in the written elimination participate in the Regional Finals on stage.
6 teams fight it out tooth & nail to be crowned the best quizzing team from their city. The winning team get the opportunity to participate in the National Finals in Mumbai.
The 9 teams will then take part in 2 seperate semi-final rounds . 2 or 3 teams from each of the semi-finals will make it to the Grand Finale where a Brand Equity Quiz winning team will be chosen.
Content sourced from Idea Brand Equity 2011 website.
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