Derek O Brien Archives - The Business Quiz

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2
Semi-Final 1
Teams
TCS Bangalore: Sreekanth & Pallavi
Edelweiss: Anil Kothuri & Chinmay
TCS Kolkata: Rabi Sankar Saha & Bhaskar Dutta
Savoir Faire: Rajiv D’ Silva & Harshvardhan Bhatkuly
Samsung

1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie

10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?

Answers:

1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan

At this point, the scores were as under

TCS Bangalore 30
Edelweiss -10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?

Answers

13) Money
14) Fevicol
15) Cotton

At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0

16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?

Answers

16) Dhanteras
17) Product

At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

Sreekanth and Team were through at this stage.

18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.

Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant

Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire

Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd

1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo

10) Identify

11) Fill in the blank

12) Identify

Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg

At this point, the scores were as under

Genpact: 20
TCS Mumbai: 50
TCS Chennai: 10
Vizag Steel Hyd : -10
Arvind Ltd: 10

13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”

Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador

I think 19 qns were asked instead of 20.

Teams which made it to the Finals after the 2nd Semi-final

TCS Mumbai & TCS Chennai

The Brand Equity Quiz 2012 – Kolkata – Prelims

Courtesy: The Champ himself- Rabi Sankar Saha

Kolkata BEQ was won by Rabi Sankar Saha & Bhaskar Datta.
Change of his previous partner sure seems to have done Rabi a great deal of good 🙂

Qs which consist 1 mark each

1. Which of these are not in Tangra, Kolkata? (MCQ & Local Qs)
Ans- Golden Dragon

2. Which watch brand is the Official Olympic Timekeeper since 1932?
Ans- Omega

3.Wch Indian Politician bought seeds from the Pune-based Pocha Seeds for his Rose Garden during his confinement?
Ans- Jawaharlal Nehru

4. Which term was first used in reference to trades jobs in 1924, in an Alden, Iowa newspaper?
Ans- Blue-collar

5. _____ Book is published by UN for Climate Change? (FITB)
Ans- Green

6. After US Dollar, which is the largest Foreign Reserve currency?
Ans- Euro

7. Whose capmpaign is the ‘Kentucky Fried Cruelty’?
Ans- PETA

8. Which ruler started the silver coins named Haidari & Imami (MCQ)?
Ans- Tipu Sultan

9.Which retailer has the highest per square foot sales of $5,600/Square Foot?
Ans- Apple

10.After which FM’s Budget Speech, Mrs. Gandhi commented ‘India’s shortest finance minister has delivered the longest speech’?
Ans- Pranab Mukherjee

11. The Benelux union in Europe comprisie of three countries, two of them are Netherlands and Luxembourg. Which is the other?
Ans- Belgium

12. What was invented in 1974 in Hungry to play on 3-D Geometry?
Ans- Rubik’s Cube

13. Who’s th presiding deity of all architects?
Ans- Vishwakarma

14. Kakababu series is written by wch writer (Local Qs)?
Ans- Sunil Gangopadhyay

15. This Year, ICICI Bank has introduced which unique facility for the first time?
Ans- PPF Account

16. Which Social Networking Site uses the “fail whale” as error message for the Webpage?
Ans- Twitter

17. Who is the higest Paid Footballer amongst these? (MCQ)

a) Sunil Chhetri
b) Odafa Okolie
c) Ranti Martins
Ans- Odafa

18. Monalisa Guest House, 172A, Sarat Bose Road, Kolkata. Signifies what?
Ans- Kahani of Vidya Balan

19. Which classless train was introduced by Madhu Dandavate in 1978 named after a famous literary work?
Ans- Gitanjali Express

20. can’t recall

A&V

21. Logo of Axis Bank

22. Ad of Lux Cozi starring SRK

23. Pic of Tarla Dalal

24. Cadbury Ad Jingle

25. The song ‘Taxman’ by The Beatles from the Album Revolver, Id the Group?

Idea Qs (Qs wch consist 2 marks each)

26. The tax collection of Empreror Akbar got a boost after the appointment of whom as Diwan-I-Ashraf?
Ans- Raja Todar Mal

27.FITB-‘If you reach for the stars, you might not quite get one, but you won’t end up with a handful of mud, either’
said by Leo Burnett (MCQ)
a) Poo
b) Grains
c) Mud
Ans- Mud

28. Who was been appointed as the Commissioner of Customs in Scotland in 1778?
Ans- Adam Smith

29. FITB- Sumantra Ghosal’s Quote ‘You can’t renew a Company without revitalizing its……’?
Ans- People

30. Who started teachin in Dhaka University in 1926 with the recommendation from Einstein?
Ans- Satyendra Nath Bose

The Brand Equity Quiz 2012 – Chandigarh

Courtesy: Hitesh Kamboj

6 teams to qualify for the regional final:
1. Bharti Airtel with (24 points)
2. Infosys Red (24)
3. Pioneer &Partner (25)
4. Samsung (24)
5. Infosys Blue (21)
6. Winshuttle (22)
The chief guest, Vivek Malhotra (Vice President and Head of Marketing for Idea Cellular’s Punjab, Himachal Pradesh and J&K circles) presented the prizes to the winners. The team from Samsung ( represented by Nitin Gupta and Manu Kaushik) maintained their lead from the start and won the quiz

1) Which Arch said “Chairs are arch. Sofa are Bourgeois ?
Answer: Le Corbusier.

2) Which abbreviation of the 1920s is probable influenced by the proprietor name “Frigidaire”
Answer : Fridge.

3) In the 1990 Louis Cartier popularize the use of –
a) Diamond
b) Pearls
c) Platinum
Answer: C

4) Paul Di Resto, Nico Huldenberg and Jules Bianchi are drivers for which F1 team?
Answer Force India

5) What is the minimum amt that one can send through Instant Money Order on India POST?
Ans 1000 Rupee

6) Which bollywood film, directed by Bimal Roy in 1953, is the story of and Impoverished farmer who become the Rickshaw Puller.
Answer: Do Bhiga Jamin.

7) Last year the world oldest marathon runner featured in a publicity campaign for
– UNICEF
– DUREX
– PETA
Ans- Peta

8) In 2011 Rupert Murdoch News Corp. Launched the ‘daily’ it is the first Newspaper ?
-Internet
-Tabloid
-Ipad
Ans : ipad

9) Missing

10) You have to pay to go up the Eiffel tower
Serious/Joking
Answer: serious

11) All the winner of Nobel Prizes for Eco. Have won the award in their lifetime.
Ans: True/False— True

12) Complete this phrase ; Be penny wise and– ——Foolish.
Answer : pound

13) In 1917 the US Rubber company almost marketed their footwear creation calling it Veds or Peds. They finally used another four letter word for them what was that
Ans: KEDS

14) Who headed the salt lake org. Committee for th Olympic Paralympics Winter games of 2002.
Answer: Romney

15) What is trade mark as a type of plasticized cardboard carton for milk & other folded from a single sheet ?
Answer: tetra pack

16) who worked in the Daily Bungle ?
– Superman
– Batman
– spiderman
Answer: Spiderman

17) the Pakistan version of which board game is called Crorepati Baopaar
ANSWER: Monopoly

18) which is the most popular flavour of ice cream?
– Chocolate
– Strawberry
– Vanilla
Answer : Vanilla

19) Which company traded itself first shares in the 2011 using NYSE symbol “LNKD”
Answer- linkedin.in

20) In their effort to stop tea from being declared the national drink being did bar owner in Ludhiana abduntly server to their Customer?
Ans: Lassy ( a drink extracted from the milk)
21-25 Visual ques

Ans: 21) 7-Up adv

Ans:22) Lufthansa logo

Ans:23) Vijaypat Singhania

Answer: 24) Azim Premji Voice

Ans 25 audio of Aiyyaa movie

2 point for each ques 26-30
26) Only 19 nation representing 6% of the world population have comprehensive national bans on ————- adv ?
Ans. Tabacco

27) who presented the first interi budget of independent India.
Ans: R. K. Shanmukham Chetty

28) The name of which mild pain killer comes from ‘acetyliete spirsaure’ salicylic acid.
Ans. Aspirin .

29) Acc. To Philip Kotler the science and art of exploring, creation value to satisfy the needs of a target mkt at a profit is called————
Ans. Marketing

30) In 1882, a company started by which inventor provided the 1st commercial light system in Lower Manhattan ?
Ans. GE, Thomas Edison.

Finals
Round 1 : ( Derek gave answers and teams had to make ques See below 6 ques.)

1) 7824-7431-7884 Ranjana Sonawane of Maharashtra
Answer: Who was first AADHAAR recipient.

2) To cure his kidney stones Marquir de Lessert drank this water from an his friends property.
Answer: How did we got Evain Water.

3) Forbes magazine says this Indian the MOST Losers of 2011?
Ans: who ranked Luxmi Mittal most loser of 2011

4) This auto sport originated when bootleggers transported whiskey at night in modified cars to deceive the police ?
Ans. How Nascar originated

5) Travel Company started in 1841 when the founder took 500 passenger from Leicester to Loughborough
Ans. How Thomas& Cook Formed.

6) answer was Nickelodeon.

Round 2
1) In 1990s before he become the pioneer of it he was a motorcycle dealer, having poultry farm, he has served in Indian army, Udupi hotel owner and a stockbroker. Who
Ans. CAPTAIN Gopinath

2) Which iconic brand has assembly line in Brazil and Bawal (Haryana).
Ans. Harley Davidson

3) Acc. To the Times in London who is riches Musician in 2011 under the age of 30.
Ans. Adele

4) Missed

5) Missed

6) It is belived, Japanese used to put something in Chai to make it bitter what they used to put in the Chai ?
Ans. Turmeric

Round 3 ( Flicker Round ) Visual.
Ans 1. Accenture
Ans2. ?
Ans3. Banker to the Poor book image by Mohammed Yunis
Ans4. Yuvi Foundation T-Shirt.
Ans5. Kari Leaves
Ans6. Manthan movie Poster.

Round 4. ( Idea Deal Round)
1) Acc. To the recent survey who is the best brand ambassador in watch category
Ans. Tiger Wood

2) Name this commodity which derives its name from ‘Juniper berry”
Ans. Gin

3) My wealth comes from Luck and compound Interest ?
Ans. Warren Buffet

4) India produce more than 109 Product of it in India somthing related to the Agri product what ?
Answer: Spices ( The Youngest one in the hall crack this one Arpit from DPS)

5) In which city of Southern Hemisphere the movie ‘ The Lord of King’
Ans. NZ

6) Which company in the world produce more than 300 million rubber tyre ?
Ans. Lego

Round 5 (Skype Round) Audio round

Ans. 1 Neck Chand video

Ans.2 Q.n was cancelled as audio was not clear.

Ans.3 Whitney Houston song

Ans.4 Vico Termeric adv in Audio

Ans.5 Anushman Khurana Actor in Vickey Donor

Ans 6 Audio OF Piyush Pandey.

Last Round 6, 9 ques. In this round 1 team had to be out after 3 ques. 3 teams had to go back to pavilion and in which last year winner from Pioneer&Partner even after making a very gud come back in the game by giving answers of 3 ques. Consecutively and then fight remained for left 2 teams (Samsung and Infosys).

Round 6 Buzzer Round.

1. This mgt guru initial letter of his name is ‘MEP’
Ans. Micheal E Porter

2. Harry Bentley Bradley set to design which brand of Toys ?
ans. Hot Wheel

3) Qns on some comparison with Marilyn Monroe.

Winshuttle was Out after these 3 ques due to lowest score ?

4) In term of Tonnage which state produce more Wheat ( This ques. Made the fight tough for Pioneer&Partner last year regional winner as they answered Punjab.
Ans. UP

5,6) Not able to note DOWN due to to too much noise around .

So finally Bharti Infosys Blue and Pioneer&Partner were out after these 6 ques of 6th round.

So fight remaiedn between Samsung and Infosys Red

7) Which country has more user of FACEBOOK. (As Infosys Red got it wrong they were out and winner were Samsung of First regional round)
Ans- US