brand equity quiz Archives - The Business Quiz

Tata Crucible Corporate Quiz 2013 Kolkata Prelims

Prelims

1. What in Gujarat is known as Chaar Bangadi?

2. Which book published in 1859 is the largest selling single volume book ever? (Clue: It sold 2 Million copies till date)

3. Which beautiful consort wrote a book titled ‘The Sandwich Swap’ in 2011? (Clue: Think Royalty)

4. Rellure a brand owned by the Reliance Life Science Pvt Ltd., is associated with which fruit?

5. Who’s the author of the book?

6. First there were Harmony, Tempo and Allegro & then came Puma, Jaguar, Snow Leopard. What are these?

7. In gaming what does RMG stands for?

8. Which actor aspired to be a professional photographer & started his career as an apprentice in A. Das & Co., Delhi? (Clue: We’ve lost him recently)

9. Who has unveiled the new search engine named PLUS D (The Public Library of United States Diplomacy)? (Clue: Very much in news)

10. Who’s the advertiser?

11. What is jointly owned by Bharti Airtel, Vodafone Essar and Idea Cellular?

12. AP market which of this coffee brands? (Options given: Araku/Tirumala/Telengana)

13. What unique thing has been started by Samoa Air?

14. Satya Rajpurohit, calligrapher and co-founder of Ahmedabad-based design firm Indian Type Foundry, says he arrived at the perfect ‘L’ after trying more than 400 strokes over 2-3 weeks. And they’ve trademarked the letter ‘L’. Whose logo? (Clue: Hospitality)

15. Id her? (Clue: CRISIL)

16. Which series has inspired Martin Copper to conceive the idea of Mobile Phone in 1973?

17.After which everyday product this Hyundai’s this vehicle E4U designed?

18. By exporting which fruit from the national tree of Bangladesh, India got INR 800 Cr Revenue?

19. This is a list ……per capita. What?

Monaco: 3/35,427

St Kitts and Nevis: 1/53,051

Guernsey:1/65,573

Hong Kong: 39/7.1 Million

Belize: 1/356,600

Cyprus: 3/1.1 Million

Israel: 17/7.8 Million

20. Which Indian Group’s next generation are these?

21. Which job people who liked globetrotting wants, Heinrich Kubis was first in the world in 1912?

22. Which future Senator was the first to orbit the Earth in Mercury

23. A simple __________ from the White House wipes billions off US markets in the month of April, 2013?

24. Which adventurist Indian Businessman is the founder of the Super Car Club in India & set the record for the fastest lap at the Buddh International Circuit in Ferrari 458 Challenge?

25. Younger age Pic of which head of a Global Financial Institution?

Answers:

Audi
A Tale of Two Cities by Charles Dickens
Queen Rania of Jordan
Mango
Benjamin Graham
Apple OS
Real-Money Gaming
Pran Krishan Sikand
WWF
IndusTowers
Julian Assange
Araku
Charging Passengers by their Weight
the Leela Group
Roopa Kudva
Star Trek
Egg
Mango (two questions on Mango in the Prelims itselfL)
Billionaires
PARLE (Chauhans)
Flight attendant
John Glenn
Tweet
Gautam Singhania of Raymond Group
Christine Lagarde of IMF

Tata Crucible Corporate Quiz 2013 Navi Mumbai Prelims

Via Viraj Morabia

Prelims:

1. Malhotra committee-Irda

2. Which American Academy award winning actress is the face of American Brand Coach?

Gwyneth Paltrow

3. Which British clothing brand established in 1908 is owned by REd Diamond Holdings?

Lee Cooper

4 Which iconic Npo founded by Revered John Flymn provides healthcare to people in remote areas of Australia?

Royal flying Doctor service

5. Author of A Better India, A Better World?

Narayan Murthy

6. The total income of a person in India is segregated into how many heads for income tax purposes?

7. Which company traces its history back to July 20,1841,which the formation of the Mercantile Agency of New York City by Lewis Tappan?

Dun&Brad street

8. By what term is the practice of purchasing enough shares in a firm threaten a takeover,thereby forcing firm to buy those shares back at a premium order to suspend takeover?

Green mail

9. Which tyre company introduced a service programme ” Worry free service” for Indian consumers?

Goodyear

10.Logo of Nautica

11.Whom did the great economist Ernst Schumacher describe as the greatest “People’s Ecnomist”?

Mahatma Gandhi

12.The logo which construction company is off set at 18 degrees from horizontal and 22 degrees from vertical?

JCB

13.What was created by Gordon Foster of Trinity college, Dublin for the booksellers in 1965?

Isbn

14.Which direct Marketing that created the “As seen on Tv” logo and category of trade was founded by Ajit Khubani in 1983?

Tele Brands

15. Pic of Raghuram Rajan

16.Which actress,recording artist and designer is the new style icon & designer of Adidas leo label?

Selena Gomez

17. Which internet company described in the book “The patent store”?

Ebay

18.Which 6 letter word connects a Web Browser, a vehicle and a style of Indian clothing?

Safari

19. What began in the 17th century in Europe where they used to announce the impending arrival of prosperous aristocratic people to their local town even their home?

Visiting cards/Business cards

20. Logo of Google hangout

National Finals_The Brand Equity Quiz 2012

Teams: TCS Chennai
TCS Bangalore
Savoir Faire Pune/Goa
TCS Mumbai

1) This product derives its name form the French word for ‘Linen’. Name it.
2) Who is an Optionaire?
3) The Idea came to Ram Chandra Sharma, an illiterate craftsman, while he was riding a bicycle and had a flat tire.
4) Who are Modelizers?
5) King Charles leased it to East India company for a yearly rent of 10 pounds in 1668.
6) When asked about great Indian brand symbols, Al Ries said the Taj Mahal and which other brand had far reaching global perception?
7) US Company had the slogan ‘Worldwise’.
8) Sheerlon… toughest material..

Answers:
1) Lingerie
2) Millionaire through stock options
3) Jaipur Foot
4) Professionals who dates Models
5) Bombay
6) Darjeeling tea
7) Lehman Brothers
8) Condoms

B’lore: 20
Chennai: 20
Pune:15
Mumbai: 0

1) Who are Dualists in the context of Cola drinkers?
2) What is the origin of the term Supari killer
3) What is Glass Cliff
4) It is estimated that the US patent office alone has issued over 200 copyrights of it… 3 billion dollar
5) As per AL Ries the objective of a branding program is to take a word and create a “secondary meaning” for that word. Explain by an example.
6) Seven villages in Kashmir—Charsoo, Hallmullaha, Bijbehara, Sangam, Sethar, Pujteng and Mirzapor. They form which industry?
7) What is Toilegami
8) It was created by French designer Ted Lapidus. Its popularity took off in the 1970s after Reliance Industries set up synthetic fiber plants in India. What?

Answers:
1) Who drink both diet and regular cola
2) Its origin can be traced back to the age of chivalry in medieval India when the sovereign dared the bravest of the brave to volunteer to undertake a suicide mission. A platter full of paan ki gilori was passed around, and whoever picked one up first was assigned the self-sacrificial task
3) women are promoted to positions that are precarious and thus have a higher risk of failure
4) Yoga
5) The primary meaning of the word dove is “a bird of the pigeon family.” Unilever created a secondary meaning for its brand name Dove, a moisturizing soap
6) Cricket bats industry
7) Toilet paper Origami
8) Safari Suits

B’lore: 20
Chennai: 60
Pune: 35
Mumbai: 10

1) Who is a Reluctant Landlord
2) Henry Ford exported Model T to England. The Wooden crates that were used to ship the goods were used by him for what purpose?
3) What are missionwares
4) Who is a ‘Zero Drag’ employee?
5) As per Milton Friedman It is a Taxation without Legislation
6) What is Adcreep?
7) Who is ‘Raj’ in the YashRaj Films?
8) What is Returnment?
Answers:
1) Someone who is unable to sell his property due to Bad Market etc. and ends up giving it for rent
2) Used it within the body of the car as Board etc- to climb and such … Thought Charcoal was a neat answer http://www.conceptcarz.com/vehicle/z13236/Ford-Model-T.aspx
3) Cups/Mugs, T-shirts with Mission statements of a company
4) An employee who has fewer personal responsibilities and so can work long hours, travel frequently, or be called in to work at short notice
5) Inflation
6) The gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.
7) Rajesh Khanna
8) The practice of resuming work at a place of employment from which one has retired

Visuals

1) Who is she and who is the advertiser?

2) Sketch of?

3) Stamp of?

4) Which movie?

5) Which brand?

6) Identify

7) What has been blanked out?

8) Identify

Answers:
1) Zeenat Aman | Air India
2) Pacman
3) Boot Polish
4) LaxmanRao Kirloskar
5) Famous Grouse
6) Walt Disney
7) Steel
8) DHL Founders

Video

1) Identify

2) Identify

3) Movie Clipping

4) Who is he? Ad for Lanvin chocolate

Answers:
1) Adriana Lima
2) Steven Levitt of Freakonomics fame
3) Saudagar
4) Salvador Dali

B’lore: 105
Chennai: 100
Pune: 65
Mumbai: 60

Audience:
Most engaging brand on FB? Shadi.com

Buzzer

1) London 2012 Olympics. Most no. of Tickets/requests to watch
2) What is a Command economy?
3) an edible soft fruit, consisting of a cluster of soft purple-black drupelets.
4) Mobile Tariffs are 2nd lowest in the world in which country neighbouring India?
5) Jhumka Gira re…
6) Home of 7 ….city

Answers:
1) Usain Bolt
2) Central Planning
3) Blackberry
4) Bangladesh
5) Bareli ke Bazaar main
6) Las Vegas

Last 3 Questions between B’lore & Chennai
1) Oakley Ticker symbol – represents a pair of sunglasses
2) What is referred to as the Giant Shield/Golden Shield of Asia
3) “Every year Americans junk $80 million worth of gold, silver, copper, plutonium and palladium in what form?”
Answers:
1) OO
2) Chinese Internet firewall
3) B’lore Buzzed and got it wrong. With this TCS Chennai (JK & DeviPrasad) won the National Finals

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2
Semi-Final 1
Teams
TCS Bangalore: Sreekanth & Pallavi
Edelweiss: Anil Kothuri & Chinmay
TCS Kolkata: Rabi Sankar Saha & Bhaskar Dutta
Savoir Faire: Rajiv D’ Silva & Harshvardhan Bhatkuly
Samsung

1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie

10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?

Answers:

1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan

At this point, the scores were as under

TCS Bangalore 30
Edelweiss -10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?

Answers

13) Money
14) Fevicol
15) Cotton

At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0

16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?

Answers

16) Dhanteras
17) Product

At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

Sreekanth and Team were through at this stage.

18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.

Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant

Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire

Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd

1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo

10) Identify

11) Fill in the blank

12) Identify

Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg

At this point, the scores were as under

Genpact: 20
TCS Mumbai: 50
TCS Chennai: 10
Vizag Steel Hyd : -10
Arvind Ltd: 10

13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”

Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador

I think 19 qns were asked instead of 20.

Teams which made it to the Finals after the 2nd Semi-final

TCS Mumbai & TCS Chennai

The Brand Equity Quiz 2012 – Hyderabad Round – Prelims

Courtesy: Soubhagya Jena

BEQ prelims
1. Parvati played dice with Lord shiva and decreed that whoever gambled on_____ night will prosper throughout the year?—Diwali
2. Crocs shoes name origin du to toughness of crocodiles
3. The highest award in India for nurses is named after which benevolent lady.?—Florence nightingale
4. _________ peter to pay paul.—Rob
5. He works as a “bronto crane operator” at Slate Rock and Gravel Company. His residence is 345, Cave stone road, Bedrock?—Fred flintstone
6. Sveriges Riksbank is the central bank of which country?-Sweden
7. Manak bhavan is the name of the HQ of Bureau of Indian standards. In which city is it located?—Delhi
8. In 1921, who was gifted a single gram of pure radium, that was bought from donations collected from American women?—Marie curie
9. Rotary International received its largest donation from the gates foundation for eradication of which disease?—POLIO
10. Biz Stone is writing a book” Things that little bird told me”. He is the famous co-founder of?—Twitter
11. First cut of Indian budget is presented to finance minister on___sheets?—Blue
12. Which website’s mission statement is” YOU to discove and shape the world through video”- Youtube
13. Roger Federer logo description
14. Who introduced the bright yellow packaging of Kodak?—George Eastman
15. Antrix is one stop shop for space products in India. Serious or joking?—Serious
16. Which of these is the oldest-sensex, Nikkei, ftse, dow jones index–?—Dow Jones index
17. Which TV series connects-rahul roy,Ashutosh Kaushik, Vindu Dara singh, Shweta Tiwari, Juhi Parmar?—Big Boss
18. American Business magnet famous for his phrase ”you’re fired”. HE has recently filed for bankruptcy?-Donald Trump
19. Some question on Korvai technique of weaving of sarees. It is used in making which sarees—Bomkai, Paithani, Kanjeevaram?—Kaanjevaram
20. Cabrales,pesto,Zamorano,manchego and Palmero are different types of ___?—cheese
21. Vishwananthan Anand ad for NIIT
22. Ramoji rao pic
23. Logo of Dove
24. Audio of few lines of anovel. Id the novel?—Oldman and the sea by Ernst Hemingway
25. Song played. Id the singer?—Rihanna
26. Whose portrait has graced the currencies of 33 countries, th maximum for a person?—Queen Elizabeth
27. In 1903-04, coins were made by machines for the first time featuring which monument on the obverse?—Charminar
28. Al Ries said _____did not invent computer. Sparky rand did. But_____ was the first to build computer in the prospect’s mind?—IBM
29. In CIVETS countries, what is V?—Vietnam
30. In order to get blood samples for his experiments on malria in Secunderabad, which nobel prize winner lured people by offering 2-3 annas?—Ronald Ross

The Brand Equity Quiz 2012 – Ahmedabad Round

Courtesy: Mayank Mujumdar.

Same can also be found at http://www.quiztalk.in/brand-equity-quiz-2012-at-ahmedabad

Winner: Arvind Mills

Prelims
1. Zandu Pharmaceuticals was established on a piece of land near the river Rangamati. The king of which erstwhile princely state donated this land?
Jamnagar

2. Daag achche hain is the tagline of which product?
Surf Excel

3. The outlawing of logging in Thailand during the early 1990’s left thousands of domesticated _________ out of work?
Elephants

4. What is the term for the amount of CO2 released by an organization, industry or person?
Carbon footprint

5. Prior to this (event), Gloria was the last one to shut down the NYSE. What?
Hurricane Sandy

6. Australian mining company Rio Tinto supplied 8 tonnes of gold for which sporting event held recently?
London Olympics

7. On which channel is the Bournvita Quiz Contest telecast?
Colours

8. Which of the 5 Pandavas lost 1000 golden nishkas& 1000 chariots to Duryodhana in wager?
Yudhishthir

9. Which was the first social networking website to be valued at $100 billion?
Facebook

10. In 1950, Peter Drucker was the first to suggest that companies treat their employees as _______ instead of liabilities.
Assets

11. When Anil Ambani joined Reliance, he dropped the word ‘only’ from which brand?
Vimal

12. What connects Bajaj to MaharanaPratap?
Chetak

13. What was the name of the moneylender in Shakespeare’s Merchant of Venice?
Shylock

14. Aligarh is famous for manufacture of which product?
Locks

15. What does E in NEFT stand for?
Electronic

16. How many people are expected to visit Antarctica in 2012?
A.10000 B. 35000 C. 50000
35000

17. Who decided to pursue a career in aviation after a joyride in an aircraft at Hardelot, France at the age of 15?
JRD Tata

18. Which food item did Sanjay Dutt’s character sell in the movie Vaastav?
Pavbhaji

19. If IIM Calcutta was the first IIM to be set up, which was the second?
IIM A

20. Which Asian airline has an IATA code of SQ?
Singapore Airlines

21. Which Indian state is most frequented by luxury train routes?
Rajasthan

22. If you buy a product from brand TJ, where was it manufactured?
Tihar Jail

23. Which India-born director living in USA has a production house called Mirabai Films?
Mira Nair

24. On which cookie would you find a design of 12 flowers, 12 dots and 12 dashes per side?
Oreo

FINALS
ROUND 1
Answers to some questions were provided and the teams had to come up with the questions
1. Progress through Knowledge in Sanskrit
A. What is the motto of IIM Ahmedabad?

2. A personal hygiene product manufactured using saponification reaction
A. What is soap?

3. DhirajbenRuparel named this product so for being tasty
A. What does Lijjat (papad) mean?

4. This plastic equipment manufactured by Acme Corporation is used in all FIFA matches
A. Who manufactures the whistles used by referees infootball games?

5. It is the most popular type of cheese in USA
A. What is mozzarella?

6. Bangladesh gets half of its fuel wood from this place in India
A. What are the Sunderbans?

ROUND 2:-
1.Mother Dairy runs stores called Safal which sell perishable goods. Why were the stores named Safal?
Sabzee + Fal

2. In modern day media, what does EQ mean?
Engagement Quotient

3. Which term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination?
Brainstorming

4. Chennai based Nalli’s Silks came up with a shade called MS Blue to honor which person?
M.S Subbalaxmi

5. What are Trinidad Moruga Scorpion, Trinidad Scorpion Butch T Scorpion and Hainan Yellow Lantern some types of?
Chili

6. According to a survey by Nielsen, what is biggest cause of worry for working Indians?
Job security

ROUND 3:-
1. About 110 Nobel Prize winners, 20 Heads of States and 5 US Presidents have contributed to which widely referred literature?
Encyclopaedia Britannica

2. In marketing jargon, who are mystery shoppers?
Customers sent by a company to its own outlets/retailers to conduct surveys

3. Which brand of tennis balls have been used at the Wimbledon Championship since its inception?
Slazenger

4. Which popular packaging product would you associate with a company called Sealed Air?
Bubble Wrap

5. Which marketing fundamental was proposed by Jerome McCarthy in 1960?
4 P’s

6. Which is the world’s largest producer of Aspartame[actual question had a discrepancy]?
Ajinomoto

ROUND 4 (buzzer):-
1. Which firm started in 1911 is the second largest employer in USA?
IBM

2. Which apex Indian body was set up in 1927 on the recommendation of Mahatma Gandhi?
FICCI

3. The first salesperson for which company was a lady named Persis Albee?
Avon Products

4. In 1912, who asked Edison to manufacture a battery for self-starting automobiles?
Henry Ford

5.What have Bruce Springsteen, Bob Dylan and Rod Stewart insured at Lloyd’s?
Voices

6. Name the only coffee brand by Unilever.
Bru

7. If Milk: White Revolution, ________: Round Revolution?
Potatoes

8. Connect rainbows to a low-cost airline in India.
Indigo

9. In the petroleum industry, what is a BBL?
Oil Barrel

The Brand Equity Quiz 2012 – Mumbai – Finals

Brand Equity Quiz 2012_ Mumbai Finals
Winners: TCS Priyambad Pattanayak & Pravin Varma | 2nd Edelweiss

Selection Round

1) Which book has characters Raghav – a Journalist, Gopal- Dir Gangatel, Aarti- Ramada hotel

2) Which company changed its HQ to ‘One Hacker’s way’ California

3) This brewery was started by Arthur

4) It has a Spread Eagle as its logo

5) Which Scam sounds like something which has Calcium, mineral….

6) 1920’s founded as International Cellucotton Products

7) Montblanc’s the Limited Edition 3000 dedicated to which movie of Alfred Hitchcock?

8) In Youtube, it is the highest viewed Commencement speech. WHose speech?

9) Bacterium Clostridium botulinum …

10) Olive Bar, Mumbai, Delhi and which other city?

11) Which denomination of currency notes have the Himalayan range on the obverse?

12) Flipkart founders Sachin Bansal & Binny Bansal, previously worked for?

Tie Breaker : In 1982, Pranab Mukherjee succeeded which would be President then, to become the finance minister

Answers:

1) Chetan Bhagat’s Revolution 20/20

2) Facebook

3) Guiness

4) Barclays

5) Coalgate/Colgate

6) Kotex

7) Psycho

8) Steve Jobs

9) Botox

10) Bangalore

11) Rs. 100

12) Amazon

13) Venkataraman

Teams on stage: TCS (winners), Edelweiss (2nd), Maersk, Tata Capital, JWT, Goldfish

Round 1: Frame a qns

1) It was started to stop Cholera in Victorian England.

2) A recent Cosmopolitan survey- Women prefers it more than sex

3) First record of it being mentioned in “Heer Ranjha”, a Punjabi poem written by Waris Shah in 1766

4) Dell Streak was the first?

5) Radhe, RadhaRani, Balarama, GangaCafe

6) Only Qatar airways provide theses for long flights

Ans: Round 1

1) Lifebuoy

2) Facebook

3) Basmati rice

4) Phablet (Phone + Tablet)

5) Iskcon restaurants

6) Night suits

Round 2

1) His contract with the Monarch of Spain said that he could keep 10 percent of whatever riches he found, along with a noble title and the governorship
of any lands he should encounter.

2) One of the founder’s used the company’s expertise in pumps to develop a submersible bathtub pump for his son, Kenneth, who had developed rheumatoid arthritis.
He realized that their agricultural water pumps could be adapted to give his son soothing whirlpool treatments in the tub at home.

3) Why was Coca Cola not available in India from 1977 till 1993

4) Arthashastra- Rainy season…Entertainers and which oher group were banned – to prevent the agriculture being impacted

5) Richard Branson mentions that his business ideasof different businesses can be termed as ABCD. What is ABCD ? ( ALways Be….)

6) Google doodle- This Actor/director featured in the video

Ans: Round 2

1) Columbus

2) Jacuzzi

3) The new govt wanted the company to share its secret formula 7x

4) Gypsies/vagabonds

5) Always Be Connected Dots

6) Google doodle of Charlie Chaplin
(BTW, what about the John Lennon doodle? nevermind)

3rd Round – Visual
1)

2) Which Movie?

Think: Television

4) What is the outfit called?

5) Identify

6) Identify

Ans: Round 3

1) Pistorius

2) Safe

3) Big Boss

4) Catsuit

5) Nargisi Kofta

6) Mao Suit

4th Round

1) Only living person to feature in the Amar Chitra Katha?

2) Broadway… Evita…

3) Author John Haggai..said about him ‘He did write crappy ads too’. Who?

4) What is Textonym?

5) It was the first subject taught as a correspondence course.
Hint: Corporate skill

6) Asian City…Fishing settlement..Sindhi fisherwoman Mai Koalchi

Ans: Round 4

1) Narayan Murthy

2) Ricky Martin

3) Salman Rushdie

4) A textonym is a word which becomes ambiguous when using predictive text due to having the same button combination as other unrelated words. Book= Cool

5) Shorthand

6) Karachi

5th Round

1) Video: What is being manufactured?

2) Song : “rich Girl”. Singer?

3) Video: From movie ‘Catch me If you can’

4) Audio: Yuvraj Singh. Which company?

5) Video: Vandana Luthra of VLCC

6) Audio: Song Mujhe kya bechega rupaiya- Satyameva Jayate. Singer?

Ans: Round 5

1) Credit Card

2) Justin Bieber

3) ‘Catch me If you can’

4) Birla SunLife

5) Vandana Luthra of VLCC

6) Sona Mohapatra

6th Round: Cell phones provided to search for answer

1) Radhe, O fish, 90 days, 63 cameras

2) Bisleri is named after?

3) J P Getty’s quote: __________ is like Manure. It Stinks

4) BSKYB took it to court three years ago over the use of the word ‘Sky’

5) After USA, this country is the largest contributor to UN in dollar terms

6) National Old Age Pension scheme named after which PM?

Ans: Round 6

1) Big Boss

2) Person. part of Founder’s name

3) Money

4) Skype

5) Japan

6) Indira Gandhi

Round 7- Only for the Top 2 Teams

1) The last, 32-volume print version, published in 2010, weighs 129 pounds and sold for $1,395. What?

2) 2006 Padmashri awardee ‘Ayurveda to the west’

Ans: Round 7

1) Encyclopedia Brittanica. (TCS team which was leading at this stage, answered it as Brittania Encyclopedia, a minor lapse and were not awarded the points, hence
scored a negative)

2) Shahnaz Hussain (TCS answered it and won the quiz)

The Brand Equity Quiz 2012 – Kolkata – Prelims

Courtesy: The Champ himself- Rabi Sankar Saha

Kolkata BEQ was won by Rabi Sankar Saha & Bhaskar Datta.
Change of his previous partner sure seems to have done Rabi a great deal of good 🙂

Qs which consist 1 mark each

1. Which of these are not in Tangra, Kolkata? (MCQ & Local Qs)
Ans- Golden Dragon

2. Which watch brand is the Official Olympic Timekeeper since 1932?
Ans- Omega

3.Wch Indian Politician bought seeds from the Pune-based Pocha Seeds for his Rose Garden during his confinement?
Ans- Jawaharlal Nehru

4. Which term was first used in reference to trades jobs in 1924, in an Alden, Iowa newspaper?
Ans- Blue-collar

5. _____ Book is published by UN for Climate Change? (FITB)
Ans- Green

6. After US Dollar, which is the largest Foreign Reserve currency?
Ans- Euro

7. Whose capmpaign is the ‘Kentucky Fried Cruelty’?
Ans- PETA

8. Which ruler started the silver coins named Haidari & Imami (MCQ)?
Ans- Tipu Sultan

9.Which retailer has the highest per square foot sales of $5,600/Square Foot?
Ans- Apple

10.After which FM’s Budget Speech, Mrs. Gandhi commented ‘India’s shortest finance minister has delivered the longest speech’?
Ans- Pranab Mukherjee

11. The Benelux union in Europe comprisie of three countries, two of them are Netherlands and Luxembourg. Which is the other?
Ans- Belgium

12. What was invented in 1974 in Hungry to play on 3-D Geometry?
Ans- Rubik’s Cube

13. Who’s th presiding deity of all architects?
Ans- Vishwakarma

14. Kakababu series is written by wch writer (Local Qs)?
Ans- Sunil Gangopadhyay

15. This Year, ICICI Bank has introduced which unique facility for the first time?
Ans- PPF Account

16. Which Social Networking Site uses the “fail whale” as error message for the Webpage?
Ans- Twitter

17. Who is the higest Paid Footballer amongst these? (MCQ)

a) Sunil Chhetri
b) Odafa Okolie
c) Ranti Martins
Ans- Odafa

18. Monalisa Guest House, 172A, Sarat Bose Road, Kolkata. Signifies what?
Ans- Kahani of Vidya Balan

19. Which classless train was introduced by Madhu Dandavate in 1978 named after a famous literary work?
Ans- Gitanjali Express

20. can’t recall

A&V

21. Logo of Axis Bank

22. Ad of Lux Cozi starring SRK

23. Pic of Tarla Dalal

24. Cadbury Ad Jingle

25. The song ‘Taxman’ by The Beatles from the Album Revolver, Id the Group?

Idea Qs (Qs wch consist 2 marks each)

26. The tax collection of Empreror Akbar got a boost after the appointment of whom as Diwan-I-Ashraf?
Ans- Raja Todar Mal

27.FITB-‘If you reach for the stars, you might not quite get one, but you won’t end up with a handful of mud, either’
said by Leo Burnett (MCQ)
a) Poo
b) Grains
c) Mud
Ans- Mud

28. Who was been appointed as the Commissioner of Customs in Scotland in 1778?
Ans- Adam Smith

29. FITB- Sumantra Ghosal’s Quote ‘You can’t renew a Company without revitalizing its……’?
Ans- People

30. Who started teachin in Dhaka University in 1926 with the recommendation from Einstein?
Ans- Satyendra Nath Bose

The Brand Equity Quiz 2012 – Chandigarh

Courtesy: Hitesh Kamboj

6 teams to qualify for the regional final:
1. Bharti Airtel with (24 points)
2. Infosys Red (24)
3. Pioneer &Partner (25)
4. Samsung (24)
5. Infosys Blue (21)
6. Winshuttle (22)
The chief guest, Vivek Malhotra (Vice President and Head of Marketing for Idea Cellular’s Punjab, Himachal Pradesh and J&K circles) presented the prizes to the winners. The team from Samsung ( represented by Nitin Gupta and Manu Kaushik) maintained their lead from the start and won the quiz

1) Which Arch said “Chairs are arch. Sofa are Bourgeois ?
Answer: Le Corbusier.

2) Which abbreviation of the 1920s is probable influenced by the proprietor name “Frigidaire”
Answer : Fridge.

3) In the 1990 Louis Cartier popularize the use of –
a) Diamond
b) Pearls
c) Platinum
Answer: C

4) Paul Di Resto, Nico Huldenberg and Jules Bianchi are drivers for which F1 team?
Answer Force India

5) What is the minimum amt that one can send through Instant Money Order on India POST?
Ans 1000 Rupee

6) Which bollywood film, directed by Bimal Roy in 1953, is the story of and Impoverished farmer who become the Rickshaw Puller.
Answer: Do Bhiga Jamin.

7) Last year the world oldest marathon runner featured in a publicity campaign for
– UNICEF
– DUREX
– PETA
Ans- Peta

8) In 2011 Rupert Murdoch News Corp. Launched the ‘daily’ it is the first Newspaper ?
-Internet
-Tabloid
-Ipad
Ans : ipad

9) Missing

10) You have to pay to go up the Eiffel tower
Serious/Joking
Answer: serious

11) All the winner of Nobel Prizes for Eco. Have won the award in their lifetime.
Ans: True/False— True

12) Complete this phrase ; Be penny wise and– ——Foolish.
Answer : pound

13) In 1917 the US Rubber company almost marketed their footwear creation calling it Veds or Peds. They finally used another four letter word for them what was that
Ans: KEDS

14) Who headed the salt lake org. Committee for th Olympic Paralympics Winter games of 2002.
Answer: Romney

15) What is trade mark as a type of plasticized cardboard carton for milk & other folded from a single sheet ?
Answer: tetra pack

16) who worked in the Daily Bungle ?
– Superman
– Batman
– spiderman
Answer: Spiderman

17) the Pakistan version of which board game is called Crorepati Baopaar
ANSWER: Monopoly

18) which is the most popular flavour of ice cream?
– Chocolate
– Strawberry
– Vanilla
Answer : Vanilla

19) Which company traded itself first shares in the 2011 using NYSE symbol “LNKD”
Answer- linkedin.in

20) In their effort to stop tea from being declared the national drink being did bar owner in Ludhiana abduntly server to their Customer?
Ans: Lassy ( a drink extracted from the milk)
21-25 Visual ques

Ans: 21) 7-Up adv

Ans:22) Lufthansa logo

Ans:23) Vijaypat Singhania

Answer: 24) Azim Premji Voice

Ans 25 audio of Aiyyaa movie

2 point for each ques 26-30
26) Only 19 nation representing 6% of the world population have comprehensive national bans on ————- adv ?
Ans. Tabacco

27) who presented the first interi budget of independent India.
Ans: R. K. Shanmukham Chetty

28) The name of which mild pain killer comes from ‘acetyliete spirsaure’ salicylic acid.
Ans. Aspirin .

29) Acc. To Philip Kotler the science and art of exploring, creation value to satisfy the needs of a target mkt at a profit is called————
Ans. Marketing

30) In 1882, a company started by which inventor provided the 1st commercial light system in Lower Manhattan ?
Ans. GE, Thomas Edison.

Finals
Round 1 : ( Derek gave answers and teams had to make ques See below 6 ques.)

1) 7824-7431-7884 Ranjana Sonawane of Maharashtra
Answer: Who was first AADHAAR recipient.

2) To cure his kidney stones Marquir de Lessert drank this water from an his friends property.
Answer: How did we got Evain Water.

3) Forbes magazine says this Indian the MOST Losers of 2011?
Ans: who ranked Luxmi Mittal most loser of 2011

4) This auto sport originated when bootleggers transported whiskey at night in modified cars to deceive the police ?
Ans. How Nascar originated

5) Travel Company started in 1841 when the founder took 500 passenger from Leicester to Loughborough
Ans. How Thomas& Cook Formed.

6) answer was Nickelodeon.

Round 2
1) In 1990s before he become the pioneer of it he was a motorcycle dealer, having poultry farm, he has served in Indian army, Udupi hotel owner and a stockbroker. Who
Ans. CAPTAIN Gopinath

2) Which iconic brand has assembly line in Brazil and Bawal (Haryana).
Ans. Harley Davidson

3) Acc. To the Times in London who is riches Musician in 2011 under the age of 30.
Ans. Adele

4) Missed

5) Missed

6) It is belived, Japanese used to put something in Chai to make it bitter what they used to put in the Chai ?
Ans. Turmeric

Round 3 ( Flicker Round ) Visual.
Ans 1. Accenture
Ans2. ?
Ans3. Banker to the Poor book image by Mohammed Yunis
Ans4. Yuvi Foundation T-Shirt.
Ans5. Kari Leaves
Ans6. Manthan movie Poster.

Round 4. ( Idea Deal Round)
1) Acc. To the recent survey who is the best brand ambassador in watch category
Ans. Tiger Wood

2) Name this commodity which derives its name from ‘Juniper berry”
Ans. Gin

3) My wealth comes from Luck and compound Interest ?
Ans. Warren Buffet

4) India produce more than 109 Product of it in India somthing related to the Agri product what ?
Answer: Spices ( The Youngest one in the hall crack this one Arpit from DPS)

5) In which city of Southern Hemisphere the movie ‘ The Lord of King’
Ans. NZ

6) Which company in the world produce more than 300 million rubber tyre ?
Ans. Lego

Round 5 (Skype Round) Audio round

Ans. 1 Neck Chand video

Ans.2 Q.n was cancelled as audio was not clear.

Ans.3 Whitney Houston song

Ans.4 Vico Termeric adv in Audio

Ans.5 Anushman Khurana Actor in Vickey Donor

Ans 6 Audio OF Piyush Pandey.

Last Round 6, 9 ques. In this round 1 team had to be out after 3 ques. 3 teams had to go back to pavilion and in which last year winner from Pioneer&Partner even after making a very gud come back in the game by giving answers of 3 ques. Consecutively and then fight remained for left 2 teams (Samsung and Infosys).

Round 6 Buzzer Round.

1. This mgt guru initial letter of his name is ‘MEP’
Ans. Micheal E Porter

2. Harry Bentley Bradley set to design which brand of Toys ?
ans. Hot Wheel

3) Qns on some comparison with Marilyn Monroe.

Winshuttle was Out after these 3 ques due to lowest score ?

4) In term of Tonnage which state produce more Wheat ( This ques. Made the fight tough for Pioneer&Partner last year regional winner as they answered Punjab.
Ans. UP

5,6) Not able to note DOWN due to to too much noise around .

So finally Bharti Infosys Blue and Pioneer&Partner were out after these 6 ques of 6th round.

So fight remaiedn between Samsung and Infosys Red

7) Which country has more user of FACEBOOK. (As Infosys Red got it wrong they were out and winner were Samsung of First regional round)
Ans- US

Brand Equity Quiz 2012

Brand Equity 2012 Schedule is out

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