The Brand Equity Quiz Classic 2011 – (

Content Copyright Derek O’Brien & Associates – Source

The Brand Equity Quiz Classic 2011

1. “Ab-i-rawan” (Flowing water), “Baft-Hawa” (Woven air), and “Shabnam” (Evening dew) were a few poetic names for …
a) Persian perfumes
b) Persian carpets
c) Muslin
Ans: Muslin

2. What does Google call its new employees?
a) Newgies
b) Nooglers
c) Xooglers
Ans: Nooglers

3. When Arthur Heinman built the first ever motel in the USA, what appropriate name did he give it?
a) Highway
b) Milestone
c) Sleep over
Ans: Milestone

4. Who was the first female Fellow of the Statistical Society of London (now the Royal Statistical Society)?
a) Florence Nightingale
b) Marie Curie
c) Queen Victoria
Ans: Florence Nightingale

5. In 1889, they referred to themselves as “The ___ Brothers” for the first time, when they started their own printing firm at the ages of 22 and 18. Fill in the blank.
a) Wright
b) Warner
c) Lehman
Ans: Wright

6. Which is the first management book to reach the national best-seller lists in America?
a) The Seven Habits of Highly Effective People
b) Positioning: The Battle for Your Mind
c) In Search Of Excellence
Ans: In Search Of Excellence

7. After being mesmerised by his acting of a drunkard, who renamed Badruddin Kazi after Johnny Walker?
a) Shammi Kapoor
b) Guru Dutt
c) Raj Kapoor
Ans: Guru Dutt

8. After Morarji Desai, which Indian finance minister has presented the maximum budgets?
a) Manmohan Singh
b) Yashwant Sinha
c) P Chidambaram
Ans: P Chidambaram

9. In 1939, Professor Alexandre Horowitz designed Philishave after being inspired by the shape of which bird?
a) Bald Eagle
b) Penguin
c) Kiwi
Ans: Penguin

10. Which icon did Art Paul create?
a) The Playboy Bunny
b) The Nirma Girl
c) The Lacoste Crocodile
Ans: The Playboy Bunny

11. Swarovski is to crystal what the brand Royal Selangor is to …
a) Cigars
b) Silver
c) Pewter
Ans: Pewter

12. Fill in the blank to complete this Peter Drucker quotation: “90% of what we call _____ consists of making it difficult for people to get things done.”
a) Marketing
b) Accounting
c) Management
Ans: Management

13. What did Nur Jahan portray on the coins that had her name on it?
a) Zodiac Signs
b) Her pet cat
c) A rose
Ans: Zodiac Signs

14. Fill in the blank to complete the Edward De Bono quote ‘ ______ is space for everything’.
a) Nothing
b) Internet
c) Mind
Ans: Nothing

15. In 1961, which logo replaced the ‘Speedee’ logo?
a) The Golden Arches
b) The Nike ‘Swoosh’
c) The Michelin Man
Ans: The Golden Arches

16. Architect Fariburz Sabha along with forty engineers and eight hundred labourers, constructed what at a cost of Rs 1 crore?
a) Bahai Temple
b) India Gate
c) Parliament Hose
Ans: Bahai Temple

17. ‘Operation Undersea’, the first show on Disney Channel was a behind-the-scenes preface on the making of which film?
a) Titanic
b) Twenty Thousand Leagues Under The Sea
c) Moby Dick
Ans: Twenty Thousand Leagues Under The Sea

18. Lloyd’s of London have insured supermodel Heidi Klum’s …
a) Hair
b) Eyes
c) Legs
Ans: Legs

19. In December 2007, Air France became the first to offer _________________ on international flights.
a) Inflight personal valets
b) Robot assistants for differently abled people
c) In-flight mobile phone service
Ans: In-flight mobile phone service

20. Sunalini N Menon is India’s first woman …
a) Stock broker
b) Coffee taster
c) Beer brewer
Ans: Coffee taster

21. When Michael Bloomberg published his autobiography, what did he call it?
a) Bloomberg by Bloomberg
b) Son of Bloomberg
c) To B or Not to B
Ans: Bloomberg by Bloomberg

22. Barricade is one of the world’s largest selling brands of …
a) Tennis shoes. Manufactured by Adidas
b) Surfing boards
c) Men’s supporters
Ans: Tennis shoes

23. Which bank printed Thailand’s first currency notes?
a) RBI
c) Bank of Thailand

24. BrickFest is a convention for adult fans of which toy?
a) Lego
b) Barbie
c) G.I. Joe
Ans: Lego

25. To buy Radium, President Herbert Hoover presented whom with a bank draft for $50,000 in 1929?
a) Thomas Alva Edison
b) Albert Einstein
c) Marie Curie
Ans: Marie Curie

26. Which of these is officially available in only nine different sizes in India?
a) Basmati rice
b) National Flag of India
c) Newspapers
Ans: National Flag of India

27. The reverse side of Euro coins shows the denomination. What does the obverse side show?
a) Map of Europe
b) It is blank
c) National image
Ans: National image

28. Which industry remains the largest customer for robotics?
a) Automotive industry
b) Agriculture industry
c) Chemical industry
Ans: Automotive industry

29. In which Shakespearean work does the phrase ‘Neither a borrower nor a lender be’ appear?
a) Macbeth
b) Hamlet
c) King Lear
Ans: Hamlet

30. After which Indian is the Overall Award category at the European Case Awards named?
a) Sumantra Ghoshal
b) Amartya Sen
c) CK Prahalad
Ans: Sumantra Ghoshal

31. In 1914, where was the largest electric installation in the world done by GE?
a) Niagara Falls
b) Pyramids of Egypt
c) Panama Canal
Ans: Panama Canal

32. Which profession would you be in if you used a ‘pancake tutu’?
a) An Opera singer
b) A chef
c) A ballerina
Ans: A ballerina

33. Which brand name did Richard Branson choose to launch a range of condoms to challenge Durex?
a) Virgin
b) Intimate
c) Mates
Ans: Mates

34. In the 1960s, the marketing team at P & G consulted which book to come up with the name Pringle (chips)?
a) Telephone directory
b) The Bible
c) A dictionary
Ans: Telephone directory

35. The Asian fleet operating under the ‘Star Cruises’ brand is mostly named after …
a) Explorers
b) Zodiac Signs
c) Seas
Ans: Zodiac signs

36. Who became the first customer to deposit gold under the State Bank of India’s Gold Deposit Scheme?
a) Tirumala Tirupati Devasthanams
b) Mata Vaishno Devi Shrine Board
c) Ashtavinayak Temple Authority
Ans: Mata Vaishno Devi Shrine Board

37. Which was the first company to offer paperless proxy voting to employee shareholders?
a) Xerox
b) Facebook
c) Microsoft
Ans: Microsoft

38. In 1950, because the president of a company refused to be on the cover of it, what appeared on the Time magazine?
a) Coke
b) Computer
c) Hydrogen bomb
Ans: Coke

39. Once, as a mark of appreciation, for what did Motilal Nehru award MS Oberoi with RS 100?
a) Best kitchen practice
b) Flawless typing
c) Most cleaned hotel room
Ans: Flawless typing

40. Plume is the official name of the paper that sticks out of the top of …
a) Hershey’s Kiss
b) Post-it Notes
c) Band-Aid
Ans: Hershey’s Kiss

41. What was promoted in India with the tagline ‘Daz doorstep challenge’?
a) Harpic
b) Vim
c) Tide
Ans: Tide

42. The first U.S. commemorative coin was produced in 1892 and featured which explorer?
a) Amerigo Vespucci
b) Christopher Columbus
c) Marco Polo
Ans: Christopher Columbus

43. Toggle, Selector, Joystick, Proximity are types of…
a) Electrical switches
b) Keyboards
c) Computer mouse
Ans: Electrical switches

44. Which designer created six flags for the 1995 Year of Tolerance for UNESCO?
a) Yves Saint Laurent
b) Christian Dior
c) Pierre Cardin
Ans: Pierre Cardin

45. In Bareilly district about 25000 families are engaged in manufacturing activities related to which type of type of embroidery work?
a) Zardozi
b) Kalamkari
c) Chikankari
Ans: Zardozi

46. Which is the first Indian company to be assigned the highest Corporate Governance Rating CGR1 from ICRA?
a) Wipro
b) Infosys
c) Tata Group of Companies
Ans: Infosys

47. Who has started the tradition of ringing the ceremonial gong to mark the listing of a company on the Bombay Stock Exchange?
a) Subhash Ghai
b) Azim Premji
c) JRD Tata
Ans: Subhash Ghai

48. Who among these was Lakme’s first model?
a) Parameshwar Godrej
b) Maureen Wadia
c) Tina Munim
Ans: Maureen Wadia

49. Who has developed the India centric management idea called ‘Theory ‘i’ Management’?
a) Sumantra Ghosal
b) CK Prahlad
c) Arindam Chaudhuri
Ans: Arindam Chaudhuri

50. Now what is the official trade name of ‘Simplo-Filler Pen Company’?
a) Cartier
b) Parker
c) Montblanc
Ans: Montblanc

Content Copyright Derek O’Brien & Associates – Source

For TBQ’s complete Brand Equity Quiz 2011 coverage- click here


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Brand Equity Quiz 2011 Pune Finals

Brand Equity Quiz 2011 Pune Finals

For Prelims

1. The concept of mass distribution of condoms was introduced by an IIM graduate through which product?
2. I you are wearing a Macfarlane, then what is it? Coat
3. If your railway reservation ticket shows the code CA over it, you have booked your ticket under which category?   Tatkal
4. After the bombing of Pearl Harbor in December 1941, Woodruff declared company’s wartime policy: “We will see that every man in uniform gets a bottle of _____ for five cents wherever he is and whatever it costs”. Fill in the blanks.  Coke
5. Mullet is associated with which profession?  Hair Cutting
6. Tresskilling Yellow is considered as the most expensive piece of what? Postage Stamp

For more, please check QBITMESRA

Brand Equity Quiz 2011 Mumbai Ad Agency Round – Prelims & Finals

Advertisement Agency Round

Winners: Savoir Faire

Questions – Prelims

1) 1704, Boston News Letter was 1st to carry an
Advertisement, obituary, Editorial

2) “Keeping skin amazing since 1870” which 8 lettered HUL brand?

3) Which lady of Gnadhi family once modelled for DCM towels

4) Joyce Hall lent his surname to which brand?

5) When you calll 1909, which service do you register for?

6) Foster beer is Australia, VB beer is?

7) Gray-Nicholls scoop 375. Which cricketer?

8) 1940s- because of an ad by which company…diamonds given as gifts

9) Mumbai marathon 2011. Sponsor?

10) Pic of Tarsem Singh

1) Advertisement  2) Vaseline  3) Maneka Gandhi  4) Hallmark  5) Do not disturb (DND) 6) Australia  7) Brian lara

8) De Beers  9) Standard Chartered 10) Pic of Tarsem Singh
Finals of Advt round- All qns on buzzer

1) Who headed India’s I&B Ministry, when the first radio ad was introduced?

2) Dot beat range of watches by?

3) “Har Subah bas Utho mat, ________ __

4) Hari Sadu…Naukri ad… I stands for

5) Chief Shoe Salesman

6) 1996 ad… British safety… “Appearences can be deceptive”…Johny condoms.. which

couple featured?

7) 1st edition of magazine ” an important message inside”

8) Which ad firm discovered karen Lunel?

9) Who has been the Official Time Keeper of Olympics for the most number of times?

10) As per a survey by ‘Unlimited database’, which word is the most used
Us, You or Your?

11) Shakti entrepreneur from?

12) Dorothy Sayers… Toucan ad

13) Alticor.. Network marketing company

14) Logo of Yash Raj Films

15) Dan Wieden Pic

16) Pic- Umpires- Who is the sponsor?

1) Indira Gandhi 2) Swatch 3) Jaago re 4) Idiot 5) Thomas Bata 6) Prince Charles & lady Diana 7) Mad magazine 8) Lintas
9) Omega ( Seiko has been twice) 10) You 11) HUL 12) Guiness 13) AMway 14) Logo of Yash Raj Films 15) Dan Wieden Pic
16) Emirates

Mumbai Brand Equity Quiz 2011 Prelims

Mumbai Brand Equity Quiz 2011

Winners: Savoir Faire

2nd: TCS- Suresh Kumar & Aniruddha.

Both the teams will go for the national finals


1) Which market in Mumbai controls 65% of India’s gold trading & dealing?

Zaveri bazaar

2) World’s largest pouched milk brand?


3) Which state had the most foreign tourists in 2010?


4) More gents footwear is produced than ladies world over. Serious or Joking?


5)Inventor – 1707- coin…mint


6) Which of the below industry employs a ‘Page Turner?’

Music, Fashion, Hospitality

7) Pan Details- When making a time deposit exceeding Rs5k, 25k or 50k?


8) ‘Only the best ghanian cocoa goes into a Bournville. Maybe that;s why you have to _____ ___

Earn it

9) Al Ries in 1971…3 part series… gave this term..


10) Mumbai restaurant ‘Koh’… Thai… uses what?

Ipad for Menus

11) Which of the below kings introduced floral design on coins?

Akbar, Babur, Humayun?


12) Which of the bags is also a place in Belgium?

Gunny, Duffel, knapsack, beanbag


13) Don Moras, Pua Sens Trek, Netac … claim to have invented what?

USB, CD or Mouse?


14) Vicodin is used for -Loose Motion, Chronic Pain?

Chronic Pain

15) Which 8 letter name comesbefore digital, jewels, wellness, footprint?


16) Tang is available in Inida, in Orange and which other flavour?


17) Illicit business, rum running. How is it better known as?


18) “I didn’t find him. He found me…he symbolizes mute millions of India”. Who

RK laxman

19) 1st flight of virgin in 1984. Which Madonna song was used?

20)French Fernads…Lady Gaga’s dress…50 pounds of..

Choclate, Meat, Banana?


21) Ad – ‘Gift of the gap’…logo of airline shown


22) Pic

23) Ad…unisex…


24) Audio..aina Nehwal

25) Ad’ Special Treatment’- ICICI

2 Pointer qns

26) unfinished painting ‘Cars’… 20th century American artist

Andy Warhol

27) MAy11 National Tech day, Trishul, Hansa..and which other event si celeberated?


28)Vada pav…Ashok Vaidya…outside which Stattion?


29) Shorty awards.. speech how my characters?


30) CEAT..heiress..

Carla Bruni


Brand Equity Quiz 2011 Pune Prelims

Ramanand has posted Brand Equity Quiz 2011 Pune Prelims questions and answers.  Some of them below. For the rest and answers, please visit his blog post.

1. who owns a farmhouse in khadakwasla, sai service petrol pump
2. deutsche welle gives the BOBs awards. Best of?
3. longest reigning monarch, also has a large fortune
4. batata wada, what does batata mean in eng
5. which former employee of ad dept of GE worked with Al Ries for over 26 years
6. victorian author worked at warren blacking factory for 6 shillings a week –
7. bcos they were constantly touched by hands and feet of ppl, which mughal ruler did away with the quranic kalima from coins
8. which tight-fitting trousers and short riding boots shares its name with an indian city
9. which prog topped last week’s TRPs on Indian TV
10. how many vincent van gogh sell in his lifetimend in India


TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info.

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Brand Equity Quiz 2011 Delhi Prelims

Brand Equity 2011 Delhi Prelims
1. Which Bollywood celebrity, apart from Shah Rukh Khan, rang the NASDAQ bell ? Kajol
2. In response to Ford’s letter, which gift did Gandhiji gave to Ford : Charkha
3. Voice for Simpsons has been given by Md. Yunus
4. Which Indian leader is said to have popularized Sambalpuir sarees ? Indira Gandhi
5. In India which subject has the most enrolment: Arts
6. On the death of which inventor were all lights dimmed in the US for a minute on 21.10.1931 as a mark of respect? Edison
7. Which event raised $250 million for the children with the tagline, `Beauty with a Purpose’ ? Miss World
8. ICICI created which rating agency ? CRISIL
9. In which novel of Premchand the protagonist Hori Mahto desired to have a cow like everybody else ? Godaan
10. Who is the richest Chief Minister in India with a declared wealth of 86 crores ? Mayawati
11. Which ruler issued coins depicting himself as Sikandar-al-Sami ? Khilji
12. 13 billion dollars is spent by the Americans on which apparel Jeans
13. Initial name was Sky Peer to Peer; how is it known today ? Skype
14. Which football league is the richest ?EPL
15. GMRC has introduced 2 educational games on the Delhi Metro, one is Ludo, what is the other ?Snake & Ladders
16. Who is the most expensive female artiste in India -Amrita Shergil
 17. 24th February is celebrated as the Excise Day in honour of the Central Excise and _____ Act, 1944 – Salt
18. John Bisdel’s baby celebrates 50 years in Delhi – 8 letter word ? FabIndia
19. British beer named after a reptile? Cobra
20. Name the Philipino Award instituted out of a grant from the Rockerfeller Foundation- Magsasay
21. Visual – OREO
22. Visual – Max Factor
23. Print Ad – Tanishq
24. Audio – Song from Chillar Party
25. Audio – Sushma Swaraj’s speech
26. A word in Japanese meaning “great prince” is applied to business magnets Tycoon
27. Izzat ka _________ Faluda
28. Name the king from Solar dynasty who sold himself, his wife and son to redeem his pledge? Harishchandra
29. In 2009 a street between College Street and Dartmouth Avenue was named after ? Peter Drucker
30. The most amounts are spent in the US for fighting which disease ? Heart Disease

via Ajay Sahoo/ Quinkie


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Brand Equity Quiz 2011- Kolkata Prelims

Brand Equity Quiz 2011- Kolkata Prelims

Courtesy: Rabi Sankar Saha

Winners: TCS-Kolkata

Teams on stage: ITC 2 teams, HSBC, MJunction, Rourkella Steel Plant & TCS

Q No. 1 to 25 contains 1 marks

1. Which Indian physicist wroked in the Presidency College as a Professor without taking
a salary for three Yrs?

J.C. Bose

2. FITB-Jean-Baptiste Say’s said ‘Supply creates its own……’


3. Globally which is the first brand to be advertised in Premium Vodka Segment?


4. Wht did Wafa Begum give to Ranjit Singh in exchange for her husband Shah Suja’s release from prison?


5. Amongst this who has been choosen the Honorary President of ‘Frank Sinatra’s International Fan Club’; choices given Mickey Mouse, Barbie & Pillsbury Doughboy

– Barbie

6. In 16th Century, Simon Steven of Belgium drew up first version of it which was called ‘Fair Statement’, what?

Balance Sheet

7. Which is the world’s most indebted country with $13.3 Trillion in debt; choices given USA, Pakistan & Somalia-


8. Inscribed in a yellow pape, this was been guarded by the security guards & kept in a volt in Louisville, Kentucky. Wht?

KFC Formula

9. Which Book of Fyodor Dostoyevsky’s tells the story of Rodion Romanovich Raskolnikov who kills a pawnbroker for her money?

Crime & Punishment

10. In 2011, who paid $453,770 in Federal Tax to US Govt. wch’s one-fourth of its Annual Income?

-Brack Obama

11. Wch Indian ruler written rules on stones as messages to ban slave trading?-Ashoka

12. 10 Yrs ago due to security reason, PM’s Ambassador Car has been replaced by wch brand?

13. Which brand name comes from Fine & Flexibles?- Finolex

14. Wht’s amongst these Buiness Houses do 30 Million times in a day; choices givenPhotocoping, Poweroint Presentation & somethin else

– Powerpoint Presentation

15. Sanspareils Greenland made its debut in 1982 by roping whom as Brand Ambassador?
-Sunil Gavaskar

16. The busiest Airport in UK?


17. Whose birthday, the Int. Nurses Day get celebrated on May 12?

Florence Nitengle

18. What item from Banura, WB is the motif of the All India Handicraft Board?-Horse

19. Wht was the original colour of tag of the Levi’s 501?-Red

20. Which is the last Indian Co. to manufacture the typewriter?-Godrej

21. Dabur Logo

22. Sony Vaio Ad

23. CoCo Channel Pic

24. Hindi movie Song. Id the movie?-Guide

25. AB’s voiceover in a Social Awarness Campaign?- Pulse Polio

Q No. 26 to 30 contains 2 marks each fr evry Qs

26. Wht did John Barron kept as a four digit no. because it was easier for his wife to remember?

27. Wch brand of Bata is sold to the Brazilian company named Alpragatas?-Hawai

28. FITB-Peter Drucke’s Quote ‘in modern society there is no other leadership group but

29. What’s the award for Indian Shipping & Allied Maritime Industries?


30. Which brand in 1996 in Daily Mirror published in blue as Mktg. Ploy?



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Brand Equity Quiz 2011 Bangalore Finals

For prelims, click here

Via Mythreyi Ranganathan

Round i

  • What is the color of a Viagra pill? Blue
  • Steve Jobs told his art director – “Don’t make it cute”. What?Apple logo
  • Which spice has the highest calorific value? Turmeric/Mustard/Nutmeg
  • Chapter in Superfreakonomics – ‘Why should suicide bombers buy____?’Life Insurance/Shares of Google/Pain killers
  • How did Kleenex first position their products since they could not estimate the demand for tissue paper? Make up remover/Post potty cleaner/Blotting paper
  • The dark knight was the first film to be available for sale on which website?Youtube/Facebook/eBay

Round ii

  • What is a blook? A blog which has been made into a book
  • Which Nobel laureate said “One day, we will look in a museum and say that’s what poverty looked like”?Mohd Yunus
  • In Celebrity Cricket League, Telugu Warriors, Chennai Rhinos. What were the Bangalore and Mumbai teams called? Bangalore Bulldozers, Mumbai Heroes
  • Which controversial organization publishes the 74 page English magazine called ‘Inspire’?Al Qaeda
  • In 2010, Finland became the first country to incorporate what as a fundamental right?Access to Broadband

Round iii – Visual round

  • “Opportunity doesn’t always arrive gift wrapped”. Ad for? Accenture
  • Image of a Book Cover. Author – Gita Mehta. Name of the book? Karma Cola
  • Logo of company – ONGC
  • Identify. Fashion – Burkini
  • Image of a stadium – Kia Oval stadium in London
  • Image of a plane. Identify the location – Visweswaraya museum

Round iv

  • CAMPARI – Banking funda to assess what? Loan applications; Credit worthiness
  • What is prepared in North India with a ‘Ranga Ticket’? It is a color chart for carpets
  • In 1971, the largest real estate transaction in the US took place. Which property was sold? Playboy mansion
  • “A good ____ is more to be desired than silver and gold” – Quote from bible. FITB Name
  • In online advertising, what is CTR? Click through rate
  • Rosser Reaves’ single most important contribution to the world of Marketing USP

Round v

  1. Video shown  – Ramoji Film City
  2. Audio. Identify the singer – Hannah Montana/Miley Cyrus
  3. Video. Identify – Dolce & Gabanna
  4. Ad for? Tata Photon
  5. Voice – whose? K V Kamath
  6. Song. Identify the film – Ready

Round vi

  • Claire Mandy was the editor of the fortnightly magazine called Claire | Filmfare
  • 1940s, Italian scholar – Aldus Manutius invented which typeface? Italics
  • In 1102, William the conqueror called it “Shameful Trading”. What? Slave Trade
  • How do we refer to “Completely Automated Public Turing test to tell Computers and Humans Apart”? CAPTCHA
  • In 2010, which organization topped Fortune’s list of America’s largest organizations? Walmart
  • Under the Seeds Act of 1966, Ranbir Pusa, Taraoari and Kasturi are different varieties of what? Basmati Rice
  • In the mid 1990s, which marketing company started the CEAT cricket ratings and awards PMG

Audience Qs

  • Which visual graphic for a city was designed by Milton Glaser? I [Heart] NY
  • Which music video was released on Independence day in 1988? Mile Sur


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Brand Equity Quiz 2011- Bangalore Prelims

Via Mythreyi Ranganathan

  1. Which sweetmeat was named by a cook, Kakasura Madappa in the Mysore palace? Mysore Pak
  2. Which Asian country has the most number of millionaires? Japan
  3. What was started as a result of the work of Norman Borlaug? Green Revolution
  4. Which candy’s name translates to ‘Dear Alps’ according to Google Translate? Alpenliebe
  5. A ________ is a girl or woman who is employed to milk goats and cows. FITB Milkmaid
  6. Who is the ambassador for Jharkand’s forest and environment department? Dhoni
  7. Which metal is associated with the character King of Pessinus? Gold
  8. Complete the title: Five Point Someone – What not to do at ___ IIT
  9. G D Birla and which Indian President formed the Krishnarpan Charity? Radha Krishnan
  10. Since the 1930s who has appeared in a red suit in magazine ads for Coca Cola? Santa Claus
  11. Which 20th century painter is the most heavily traded artist at auctions? Picasso
  12. Which social networking site was called “the most appalling spy machine” by Julian Assange of Wikileaks? Facebook
  13. The manager of which team has retained the post since the formation of the EPL in 1192? Manchester United
  14. “Doing business without ____ is like winking at a girl in the dark”. FITB  Advertising
  15. Lightning McQueen was a character in which Pixar film? Cars 2
  16. Which dish was named by Mughal emperor Akbar? Navratan Pulav
  17. Which author’s birthday is celebrated as International children’s book day? Hans Christian Anderson
  18. Who has replaced David Beckham as the new Brylcreem Boy? Kevin Pietersen
  19. Which animal is part of the Porsche logo? Horse
  20. Which company created the world’s first frozen dosa? MTR
  21. Identify the image – Picture of Blackforest cake
  22. Identify the advertiser – Absolut Fashion
  23. Identify the country whose currency is shown – Cuba
  24. Identify the speaker from the audio clip – Steve Jobs
  25. Identify the speaker and the cause – Dravid for Unicef
  26. How do we better know the Japanese Shinkasen network? Bullet Train
  27. What word was coined by Henry McKinney because the rubber sole made the shoe stealthy? Sneakers
  28. Which company’s Global Education Centre is the largest in the world? Infosys
  29. Which Indian scientist served as the editor of the ‘Astrophysical Journal’ for 19 years? Subrahmanyan Chandrasekhar
  30. Which king, the founder of Afsharid dynasty, looted Delhi in 1739? Nadir Shah

Brand Equity Quiz- Chennai-2011- Finals Questions

Brand Equity Quiz- Chennai-2011- Finals Questions

Courtesy: Sethu Madhavan

ornamental designson the ankle on the side of the socks is called what cock/clock/flock

according to research which is the most annoying sound Dialup modem/ Royal enfield engine/

acc to al Ries which is the most diff and most rewarding Selling/ giving a brand name/creating a new category

New category

don bradman did 2 articels for wisden one was morden ways of cricket what was the other on-TV replays/adidas/sponsored trophies
tv replays

if monitors where the first to rec energy star which was the second Fridge/Printer/FAX

in 1821 the bruces code were the mgmt rules for which one Melb CG / TTD / East IC

abt Whom did GD birla say this
he has a lot of money but is he happy?
the designer of which product called it agressively feminie and its presnece is there in Encyclopedia britannica
Coca cola bottle
gulf war geneeral george (complicated second name) chairman of joint forces commented.. we don’t win unless______ says win

As a famine release measure which ruler directed all farmers to contribue grain for 200 dankas per sack…
sher suri

champagne made from non champagne reion is called?
sparkling wine

cyber world what is astro turfing

artificial grassroots campaign
Print Ads  MC D /  LIC/ Broker novel by JOhn Grisham/ SAIL LOGO what words will be written beneath the Logo…… SAIL IN HINDI AND SAIL IN ENGLISH

Pic of a women wearing trousers name the trouser

He loved Crystals . He was once halted at the airport for excess baggage. he ditched his bags and carried only the crystals who?
CV raman

A place called Murano near venice is known for its glass blowers. If these glass blowers get it wrong they always end up doing a flask. which word originated coz of this

Acc to Ogilvy  if it doesnt sell it isnt _________
Champions club is this companys initiative  to improve the lifestyle of carpenters


Video /Audio round  – Levis/ james Murdoch/ Neil Diamond Song

20th century fox music was played. This music is usually played before the movies. who actually payed to have this music used in his movie. name person or movie
star wars  George Lucas
most serched pop star on google in 2010
Justin Bieber

defintion of a factory outlet
in 1896 the collapsible Tube was invented . what went in first

english cricketer pic and swarowski

in latin it is Augeo Auctus

kadi / jalwa and kashmiri are types of

Sweetest Place on earth..

1930 this brand  was a disinfectol