IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims

IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims

Courtesy: Abhishek Rane

1. This is a placeholder term used in software or for a mechanical contrivance. Used very commonly in WIMWI. What is the term?

2. A clothing line after in London, Debenhams called 5G along with the logo.

3. An ad image of the food company and the star. Identify.

4. Identify. Brand and who is the tribute to?

5. One of the highest selling audio books of all time. The audio version has sold more than 1.5 million copies. First Published in 1989. It has sold more than 25 million copies in 38 languages worldwide.

6. First ever Neon Advertising sign was for which brand.

7. Identify the brand. It was a part of an American phrase for an improbable legal defense.

8. Print Ad. Identify.

9. The first of these were made by 600 artisans called Casellis in Modena, Mantua. Cistercian monks created them in the shape of wheels. Identify.

10. Video of ‘Pirates of Penzance’. Which recent ad is inspired from it.

11. All 7-11s have this as you enter the store. It is a two word term that describes acute head pain. It was trademarked by 7-11 in 1994.

12. First designed and invented in Japan by Toyota. They were used in the automotive industry to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji). What was designed by the Toyota subsidiary Denso?

13. This IKEA ad created controversy when it was featured in the Middle East. What’s the story?

14. What is so special about this Manet painting in terms of brands.

15. What is so special about three McDonalds outlets in Amritsar, Ghatkopar and J&K?

16. One of the oldest organizations in the world of its kind. It was chartered in 1960. It is one of the richest institutions of its type in the world.

17. Visual : Graph – Fastest growing cities by 2020.. Hint: One of the fastest growing cities in the world not too far from Ahmedabad.

18. List of names in a patent Backus, Karl; Sheng, Rosa; McDonald, Ben; Waltner, Michael;. Identify the missing name and what was the patent for?

19. It is a green coloured French liqueur made by the Carthusian Monks since the 1740s. It is composed of distilled alcohol aged with 130 herbal extracts. It is one of the handful of liquors that continues to age and improve in the bottle. Name it.

20. Identify the logo.

21. A multinational conglomerate founded in 1938. Identified with the word South Korea. It initially started selling dry fish and noodles. The founder passed away in 1987. Identify

22. “After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive.” Famous quote from a book and by whom.

23. Based on a process discovered by Joseph Priestley in 1770, he formed a business and in 1792 moved to London..carbonated soda water.. Who?

24. What is the map all about?

The legacy of the it is remembered today in several names, for example the German airline Lufthansa

25. It was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, it was split from Condé Nast, and now operates as a subsidiary of Condé Nast’s parent company, Advance Publications. What?

26. Identify this image. What does it represent? Remained unaltered for many years..

27. Apparently this was coined as an advertising slogan to promote a very bitter fruit that no one was really interested in having. Which fruit?

28. A voice over of a person talking about Brylcream. Identify.

29. What are Mother’s Day, Father’s Day, Valentine’s day also known as?

30. A clip from a Bollywood movie in which Gulshan Kumar of T-Series is spoofed by a film produced by Venus Cassettes.

31. The firm that started management consulting. Identify.

32. It is called as Syrah in France/ Turkey. Due to a spelling mistake of the grape in Australia it is now known by this name in Australia. Identify.

33. It is an American think tank organization based in Washington, D.C. that provides information on issues, attitudes and trends shaping the United States and the world. In 1990, Donald S. Kellermann was named to serve as the first director of what was initially known as the Times Mirror Center. It was then part of the opinion polling operation run by Times Mirror, the parent of the Los Angeles Times. It played a significant role in the recent US Presidential Elections.

Answers
1. Widget
2. Steve Redgraves. 5 Olympic Golds.
3. Dunkin Donuts, Le Bron James
4. Mont Blanc, Alfred Hitchcock
5. Seven Habits of Highly Effective People
6. Cinzano
7. Twinkies Defense
8. Filet-o-Fish, McDonalds
9. Parmesan Cheese
10. Indigo Airlines
11. Brain Freeze Slurpies
12. QR Codes
13. The woman in the original ad was photo shopped out of the image in Middle East.
14. The Bass Red Triangle in the Painting. The Bass Red Triangle was the first trademark to be registered under the UK’s Trade Mark Registration Act 1875, as trade mark number 1.
15. All Vegetarian Outlets
16. Harvard Business School
17. Surat
18. Steve Jobs, Istore glass staircase
19. Chartreuse
20. Oceanic Airlines from the TV Series Lost.
21. Samsung
22. Death of a Salesman, Willy Loman is the character
23. Jacob Schweppe
24. Hanseatic League
25. Reddit
26. The new Monopoly token is a sack of coins
27. An apple a day keeps the doctor away
28. Farookh Engineer
29. Hallmark Holidays
30. Venus vs Tips (Tseries rivalry)
31. Booz and Company, Booz Allen Hamilton
32. Shiraz
33. Pew Research Centre

TBQ Classic Series Full Sample – 9

[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7000/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives @ Rs. 3000/- and Rs 6000/-. TBQ Classic Archives are subsets of TBQ Classic.

Mail us at mailATthebusinessquizDOTcom for more info.

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –401

1) This area in Thane district was a military transit camp during World War II. It accommodated 6000 soldiers, and 30,000 others during those days. Deserted after the end of the war, the area got a new lease of life when the victims of partition, particularly Sindhis, settled here. Of course, this place has a business connection, albeit in a not so good way. Name the area.

2) Connect Gujarat Cricket Association to a patroness of the Hijra community in India.

3) This is the first among the many of such built. What’s this?

Well

4) In 1848, the British East India Company sent Robert Fortune on a trip to China’s interior, an area forbidden to foreigners. Fortune’s mission was to steal the secrets of ____. The Scotsman donned a disguise and headed into the Wu Si Shan hills in a bold act of corporate espionage. What did he steal – something that was later introduced in India?

5) These coins issued in 1911 (Rupee, Half Rupee, Quarter Rupee, Two Annas and 1/4 Anna) with the King shown wearing a robe with a small elephant on it. These coins offended the religious sensibilities of many, so most of the Rupees minted for 1911 were withheld from circulation and later melted. In 1912 coins were redesigned and launched. What was the reason for the outrage?

6) Which hot tech company would you associate with Brian Acton and Jan Koum?

7) This town, strongly connected with one of the Indian business houses, got its name from a sect of Jats who got their sect-name from the name of a tree which finds mention even in Mahabharata. Identify this town from Rajasthan.

8) This surname, originally meant “artisan who works in hard materials”, or “ingenious” in Latin. What?

9) 1957: Fledgling India was asserting itself in the community of nations. International delegations were frequenting the territory of India. Conferences had to be held. Large number of delegates had to be accommodated. A building was conceived to be the hub of international and national conferences. What was created to address this need?

10) Mahadev Govind Ranade introduced this for the first time in the 19th century. Since then, it has been worn by great leaders and personalities like Lokmanya Tilak, J S Karandikar, Dr D D Sathye, Tatyasaheb Kelkar and Dato Waman Pottdar. What, protected by intellectual property rights, are we talking about?

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7000/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives @ Rs. 3000/- and Rs 6000/-. TBQ Classic Archives are subsets of TBQ Classic.

Mail us at mailATthebusinessquizDOTcom for more info.

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Answers:
1) Ulhasnagar – known for ‘Made in USA’ products. (Ulhasnagar Sindhi Association)

2) Bahuchara Mata – the goddess from Gujarat is a patroness of the Hijra community. Gujarat Cricket Association got the rooster in its logo because Bahuchara Mata, one of the most worshipped deities in Gujarat, is always depicted astride a rooster.

3) Maharajah’s Well at Stoke Row in Britain, built using funds from the Maharaj of Benares – Read more

4)  tea horticulture and manufacturing

This was his second journey to China, and was for the East India company to obtain the finest tea plants to establish plantations in India. Once again he disguised himself as Chinese ‘from a distant province’, hired an interpreter, and headed into the tea growing regions of the country. His efforts resulted in the shipment of well over 20,000 plants and seedlings, in Wardian cases, to the Himalayas. Thus was established the tea industry in India.

Fortune made two more trips to China (1853-56, 1858-59) and one trip to Japan (1860-62), and was responsible for the introduction of over 120 species of plants to western gardens.

5) This was the “Pig Rupee” – the elephant did not much look like one, but resembled a pig

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7000/-Frequency: 5-6 sets of questions per week on an average. Mail us at mailATthebusinessquizDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives @ Rs. 3000/- and Rs 6000/-. TBQ Classic Archives are subsets of TBQ Classic.

Mail us at mailATthebusinessquizDOTcom for more info.

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6) Whatsapp

7) Pilani, from Pilaniya Jats, who got their surname from Pilu (tress/forests)

 

8) Faber

9) Vigyan Bhawan

10) Puneri Pagadi

 

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2

The Brand Equity Quiz 2012 – Semi-Finals 1 & 2
Semi-Final 1
Teams
TCS Bangalore: Sreekanth & Pallavi
Edelweiss: Anil Kothuri & Chinmay
TCS Kolkata: Rabi Sankar Saha & Bhaskar Dutta
Savoir Faire: Rajiv D’ Silva & Harshvardhan Bhatkuly
Samsung

1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie

10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?

Answers:

1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan

At this point, the scores were as under

TCS Bangalore 30
Edelweiss -10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?

Answers

13) Money
14) Fevicol
15) Cotton

At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0

16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?

Answers

16) Dhanteras
17) Product

At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0

Sreekanth and Team were through at this stage.

18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.

Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant

Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire

Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd

1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo

10) Identify

11) Fill in the blank

12) Identify

Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg

At this point, the scores were as under

Genpact: 20
TCS Mumbai: 50
TCS Chennai: 10
Vizag Steel Hyd : -10
Arvind Ltd: 10

13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”

Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador

I think 19 qns were asked instead of 20.

Teams which made it to the Finals after the 2nd Semi-final

TCS Mumbai & TCS Chennai

The Brand Equity Quiz 2012 – Hyderabad Round – Prelims

The Brand Equity Quiz 2012 – Hyderabad Round – Prelims

Courtesy: Soubhagya Jena

BEQ prelims
1. Parvati played dice with Lord shiva and decreed that whoever gambled on_____ night will prosper throughout the year?—Diwali
2. Crocs shoes name origin du to toughness of crocodiles
3. The highest award in India for nurses is named after which benevolent lady.?—Florence nightingale
4. _________ peter to pay paul.—Rob
5. He works as a “bronto crane operator” at Slate Rock and Gravel Company. His residence is 345, Cave stone road, Bedrock?—Fred flintstone
6. Sveriges Riksbank is the central bank of which country?-Sweden
7. Manak bhavan is the name of the HQ of Bureau of Indian standards. In which city is it located?—Delhi
8. In 1921, who was gifted a single gram of pure radium, that was bought from donations collected from American women?—Marie curie
9. Rotary International received its largest donation from the gates foundation for eradication of which disease?—POLIO
10. Biz Stone is writing a book” Things that little bird told me”. He is the famous co-founder of?—Twitter
11. First cut of Indian budget is presented to finance minister on___sheets?—Blue
12. Which website’s mission statement is” YOU to discove and shape the world through video”- Youtube
13. Roger Federer logo description
14. Who introduced the bright yellow packaging of Kodak?—George Eastman
15. Antrix is one stop shop for space products in India. Serious or joking?—Serious
16. Which of these is the oldest-sensex, Nikkei, ftse, dow jones index–?—Dow Jones index
17. Which TV series connects-rahul roy,Ashutosh Kaushik, Vindu Dara singh, Shweta Tiwari, Juhi Parmar?—Big Boss
18. American Business magnet famous for his phrase ”you’re fired”. HE has recently filed for bankruptcy?-Donald Trump
19. Some question on Korvai technique of weaving of sarees. It is used in making which sarees—Bomkai, Paithani, Kanjeevaram?—Kaanjevaram
20. Cabrales,pesto,Zamorano,manchego and Palmero are different types of ___?—cheese
21. Vishwananthan Anand ad for NIIT
22. Ramoji rao pic
23. Logo of Dove
24. Audio of few lines of anovel. Id the novel?—Oldman and the sea by Ernst Hemingway
25. Song played. Id the singer?—Rihanna
26. Whose portrait has graced the currencies of 33 countries, th maximum for a person?—Queen Elizabeth
27. In 1903-04, coins were made by machines for the first time featuring which monument on the obverse?—Charminar
28. Al Ries said _____did not invent computer. Sparky rand did. But_____ was the first to build computer in the prospect’s mind?—IBM
29. In CIVETS countries, what is V?—Vietnam
30. In order to get blood samples for his experiments on malria in Secunderabad, which nobel prize winner lured people by offering 2-3 annas?—Ronald Ross

AIMA (All India Management Association) Quiz – 2012

13th National Management Quiz

For More visit : http://www.aima.in/media-centre/events/13th-national-management-quiz.html

The Brand Equity Quiz 2012 – Ahmedabad Round

The Brand Equity Quiz 2012 – Ahmedabad Round

Courtesy: Mayank Mujumdar.

Same can also be found at http://www.quiztalk.in/brand-equity-quiz-2012-at-ahmedabad

Winner: Arvind Mills

Prelims
1. Zandu Pharmaceuticals was established on a piece of land near the river Rangamati. The king of which erstwhile princely state donated this land?
Jamnagar

2. Daag achche hain is the tagline of which product?
Surf Excel

3. The outlawing of logging in Thailand during the early 1990’s left thousands of domesticated _________ out of work?
Elephants

4. What is the term for the amount of CO2 released by an organization, industry or person?
Carbon footprint

5. Prior to this (event), Gloria was the last one to shut down the NYSE. What?
Hurricane Sandy

6. Australian mining company Rio Tinto supplied 8 tonnes of gold for which sporting event held recently?
London Olympics

7. On which channel is the Bournvita Quiz Contest telecast?
Colours

8. Which of the 5 Pandavas lost 1000 golden nishkas& 1000 chariots to Duryodhana in wager?
Yudhishthir

9. Which was the first social networking website to be valued at $100 billion?
Facebook

10. In 1950, Peter Drucker was the first to suggest that companies treat their employees as _______ instead of liabilities.
Assets

11. When Anil Ambani joined Reliance, he dropped the word ‘only’ from which brand?
Vimal

12. What connects Bajaj to MaharanaPratap?
Chetak

13. What was the name of the moneylender in Shakespeare’s Merchant of Venice?
Shylock

14. Aligarh is famous for manufacture of which product?
Locks

15. What does E in NEFT stand for?
Electronic

16. How many people are expected to visit Antarctica in 2012?
A.10000 B. 35000 C. 50000
35000

17. Who decided to pursue a career in aviation after a joyride in an aircraft at Hardelot, France at the age of 15?
JRD Tata

18. Which food item did Sanjay Dutt’s character sell in the movie Vaastav?
Pavbhaji

19. If IIM Calcutta was the first IIM to be set up, which was the second?
IIM A

20. Which Asian airline has an IATA code of SQ?
Singapore Airlines

21. Which Indian state is most frequented by luxury train routes?
Rajasthan

22. If you buy a product from brand TJ, where was it manufactured?
Tihar Jail

23. Which India-born director living in USA has a production house called Mirabai Films?
Mira Nair

24. On which cookie would you find a design of 12 flowers, 12 dots and 12 dashes per side?
Oreo

FINALS
ROUND 1
Answers to some questions were provided and the teams had to come up with the questions
1. Progress through Knowledge in Sanskrit
A. What is the motto of IIM Ahmedabad?

2. A personal hygiene product manufactured using saponification reaction
A. What is soap?

3. DhirajbenRuparel named this product so for being tasty
A. What does Lijjat (papad) mean?

4. This plastic equipment manufactured by Acme Corporation is used in all FIFA matches
A. Who manufactures the whistles used by referees infootball games?

5. It is the most popular type of cheese in USA
A. What is mozzarella?

6. Bangladesh gets half of its fuel wood from this place in India
A. What are the Sunderbans?

ROUND 2:-
1.Mother Dairy runs stores called Safal which sell perishable goods. Why were the stores named Safal?
Sabzee + Fal

2. In modern day media, what does EQ mean?
Engagement Quotient

3. Which term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination?
Brainstorming

4. Chennai based Nalli’s Silks came up with a shade called MS Blue to honor which person?
M.S Subbalaxmi

5. What are Trinidad Moruga Scorpion, Trinidad Scorpion Butch T Scorpion and Hainan Yellow Lantern some types of?
Chili

6. According to a survey by Nielsen, what is biggest cause of worry for working Indians?
Job security

ROUND 3:-
1. About 110 Nobel Prize winners, 20 Heads of States and 5 US Presidents have contributed to which widely referred literature?
Encyclopaedia Britannica

2. In marketing jargon, who are mystery shoppers?
Customers sent by a company to its own outlets/retailers to conduct surveys

3. Which brand of tennis balls have been used at the Wimbledon Championship since its inception?
Slazenger

4. Which popular packaging product would you associate with a company called Sealed Air?
Bubble Wrap

5. Which marketing fundamental was proposed by Jerome McCarthy in 1960?
4 P’s

6. Which is the world’s largest producer of Aspartame[actual question had a discrepancy]?
Ajinomoto

ROUND 4 (buzzer):-
1. Which firm started in 1911 is the second largest employer in USA?
IBM

2. Which apex Indian body was set up in 1927 on the recommendation of Mahatma Gandhi?
FICCI

3. The first salesperson for which company was a lady named Persis Albee?
Avon Products

4. In 1912, who asked Edison to manufacture a battery for self-starting automobiles?
Henry Ford

5.What have Bruce Springsteen, Bob Dylan and Rod Stewart insured at Lloyd’s?
Voices

6. Name the only coffee brand by Unilever.
Bru

7. If Milk: White Revolution, ________: Round Revolution?
Potatoes

8. Connect rainbows to a low-cost airline in India.
Indigo

9. In the petroleum industry, what is a BBL?
Oil Barrel

The Brand Equity Quiz 2012 – Mumbai – Finals

Brand Equity Quiz 2012_ Mumbai Finals
Winners: TCS Priyambad Pattanayak & Pravin Varma | 2nd Edelweiss

Selection Round

1) Which book has characters Raghav – a Journalist, Gopal- Dir Gangatel, Aarti- Ramada hotel

2) Which company changed its HQ to ‘One Hacker’s way’ California

3) This brewery was started by Arthur

4) It has a Spread Eagle as its logo

5) Which Scam sounds like something which has Calcium, mineral….

6) 1920’s founded as International Cellucotton Products

7) Montblanc’s the Limited Edition 3000 dedicated to which movie of Alfred Hitchcock?

8) In Youtube, it is the highest viewed Commencement speech. WHose speech?

9) Bacterium Clostridium botulinum …

10) Olive Bar, Mumbai, Delhi and which other city?

11) Which denomination of currency notes have the Himalayan range on the obverse?

12) Flipkart founders Sachin Bansal & Binny Bansal, previously worked for?

Tie Breaker : In 1982, Pranab Mukherjee succeeded which would be President then, to become the finance minister

Answers:

1) Chetan Bhagat’s Revolution 20/20

2) Facebook

3) Guiness

4) Barclays

5) Coalgate/Colgate

6) Kotex

7) Psycho

8) Steve Jobs

9) Botox

10) Bangalore

11) Rs. 100

12) Amazon

13) Venkataraman

Teams on stage: TCS (winners), Edelweiss (2nd), Maersk, Tata Capital, JWT, Goldfish

Round 1: Frame a qns

1) It was started to stop Cholera in Victorian England.

2) A recent Cosmopolitan survey- Women prefers it more than sex

3) First record of it being mentioned in “Heer Ranjha”, a Punjabi poem written by Waris Shah in 1766

4) Dell Streak was the first?

5) Radhe, RadhaRani, Balarama, GangaCafe

6) Only Qatar airways provide theses for long flights

Ans: Round 1

1) Lifebuoy

2) Facebook

3) Basmati rice

4) Phablet (Phone + Tablet)

5) Iskcon restaurants

6) Night suits

Round 2

1) His contract with the Monarch of Spain said that he could keep 10 percent of whatever riches he found, along with a noble title and the governorship
of any lands he should encounter.

2) One of the founder’s used the company’s expertise in pumps to develop a submersible bathtub pump for his son, Kenneth, who had developed rheumatoid arthritis.
He realized that their agricultural water pumps could be adapted to give his son soothing whirlpool treatments in the tub at home.

3) Why was Coca Cola not available in India from 1977 till 1993

4) Arthashastra- Rainy season…Entertainers and which oher group were banned – to prevent the agriculture being impacted

5) Richard Branson mentions that his business ideasof different businesses can be termed as ABCD. What is ABCD ? ( ALways Be….)

6) Google doodle- This Actor/director featured in the video

Ans: Round 2

1) Columbus

2) Jacuzzi

3) The new govt wanted the company to share its secret formula 7x

4) Gypsies/vagabonds

5) Always Be Connected Dots

6) Google doodle of Charlie Chaplin
(BTW, what about the John Lennon doodle? nevermind)

3rd Round – Visual
1)

2) Which Movie?

3)

Think: Television

4) What is the outfit called?

5) Identify

6) Identify

Ans: Round 3

1) Pistorius

2) Safe

3) Big Boss

4) Catsuit

5) Nargisi Kofta

6) Mao Suit

4th Round

1) Only living person to feature in the Amar Chitra Katha?

2) Broadway… Evita…

3) Author John Haggai..said about him ‘He did write crappy ads too’. Who?

4) What is Textonym?

5) It was the first subject taught as a correspondence course.
Hint: Corporate skill

6) Asian City…Fishing settlement..Sindhi fisherwoman Mai Koalchi

Ans: Round 4

1) Narayan Murthy

2) Ricky Martin

3) Salman Rushdie

4) A textonym is a word which becomes ambiguous when using predictive text due to having the same button combination as other unrelated words. Book= Cool

5) Shorthand

6) Karachi

5th Round

1) Video: What is being manufactured?

2) Song : “rich Girl”. Singer?

3) Video: From movie ‘Catch me If you can’

4) Audio: Yuvraj Singh. Which company?

5) Video: Vandana Luthra of VLCC

6) Audio: Song Mujhe kya bechega rupaiya- Satyameva Jayate. Singer?

Ans: Round 5

1) Credit Card

2) Justin Bieber

3) ‘Catch me If you can’

4) Birla SunLife

5) Vandana Luthra of VLCC

6) Sona Mohapatra

6th Round: Cell phones provided to search for answer

1) Radhe, O fish, 90 days, 63 cameras

2) Bisleri is named after?

3) J P Getty’s quote: __________ is like Manure. It Stinks

4) BSKYB took it to court three years ago over the use of the word ‘Sky’

5) After USA, this country is the largest contributor to UN in dollar terms

6) National Old Age Pension scheme named after which PM?

Ans: Round 6

1) Big Boss

2) Person. part of Founder’s name

3) Money

4) Skype

5) Japan

6) Indira Gandhi

Round 7- Only for the Top 2 Teams

1) The last, 32-volume print version, published in 2010, weighs 129 pounds and sold for $1,395. What?

2) 2006 Padmashri awardee ‘Ayurveda to the west’

Ans: Round 7

1) Encyclopedia Brittanica. (TCS team which was leading at this stage, answered it as Brittania Encyclopedia, a minor lapse and were not awarded the points, hence
scored a negative)

2) Shahnaz Hussain (TCS answered it and won the quiz)

The Brand Equity Quiz 2012 – Kolkata – Prelims

The Brand Equity Quiz 2012 – Kolkata – Prelims

Courtesy: The Champ himself- Rabi Sankar Saha

Kolkata BEQ was won by Rabi Sankar Saha & Bhaskar Datta.
Change of his previous partner sure seems to have done Rabi a great deal of good 🙂

Qs which consist 1 mark each

1. Which of these are not in Tangra, Kolkata? (MCQ & Local Qs)
Ans- Golden Dragon

2. Which watch brand is the Official Olympic Timekeeper since 1932?
Ans- Omega

3.Wch Indian Politician bought seeds from the Pune-based Pocha Seeds for his Rose Garden during his confinement?
Ans- Jawaharlal Nehru

4. Which term was first used in reference to trades jobs in 1924, in an Alden, Iowa newspaper?
Ans- Blue-collar

5. _____ Book is published by UN for Climate Change? (FITB)
Ans- Green

6. After US Dollar, which is the largest Foreign Reserve currency?
Ans- Euro

7. Whose capmpaign is the ‘Kentucky Fried Cruelty’?
Ans- PETA

8. Which ruler started the silver coins named Haidari & Imami (MCQ)?
Ans- Tipu Sultan

9.Which retailer has the highest per square foot sales of $5,600/Square Foot?
Ans- Apple

10.After which FM’s Budget Speech, Mrs. Gandhi commented ‘India’s shortest finance minister has delivered the longest speech’?
Ans- Pranab Mukherjee

11. The Benelux union in Europe comprisie of three countries, two of them are Netherlands and Luxembourg. Which is the other?
Ans- Belgium

12. What was invented in 1974 in Hungry to play on 3-D Geometry?
Ans- Rubik’s Cube

13. Who’s th presiding deity of all architects?
Ans- Vishwakarma

14. Kakababu series is written by wch writer (Local Qs)?
Ans- Sunil Gangopadhyay

15. This Year, ICICI Bank has introduced which unique facility for the first time?
Ans- PPF Account

16. Which Social Networking Site uses the “fail whale” as error message for the Webpage?
Ans- Twitter

17. Who is the higest Paid Footballer amongst these? (MCQ)

a) Sunil Chhetri
b) Odafa Okolie
c) Ranti Martins
Ans- Odafa

18. Monalisa Guest House, 172A, Sarat Bose Road, Kolkata. Signifies what?
Ans- Kahani of Vidya Balan

19. Which classless train was introduced by Madhu Dandavate in 1978 named after a famous literary work?
Ans- Gitanjali Express

20. can’t recall

A&V

21. Logo of Axis Bank

22. Ad of Lux Cozi starring SRK

23. Pic of Tarla Dalal

24. Cadbury Ad Jingle

25. The song ‘Taxman’ by The Beatles from the Album Revolver, Id the Group?

Idea Qs (Qs wch consist 2 marks each)

26. The tax collection of Empreror Akbar got a boost after the appointment of whom as Diwan-I-Ashraf?
Ans- Raja Todar Mal

27.FITB-‘If you reach for the stars, you might not quite get one, but you won’t end up with a handful of mud, either’
said by Leo Burnett (MCQ)
a) Poo
b) Grains
c) Mud
Ans- Mud

28. Who was been appointed as the Commissioner of Customs in Scotland in 1778?
Ans- Adam Smith

29. FITB- Sumantra Ghosal’s Quote ‘You can’t renew a Company without revitalizing its……’?
Ans- People

30. Who started teachin in Dhaka University in 1926 with the recommendation from Einstein?
Ans- Satyendra Nath Bose

Tata Crucible 2012 Corporate Mumbai Round- Finals

Tata Crucible 2012 Corporate Mumbai Round- Finals

Tata Track

Round # 1

1) In 2011 this co won the “L –Prize” which is the Noble prize equivalent in the field of energy conversation etc awarded by the US Dept of Energy …PHILIPS

2) UNESCO in Pakistan + NOKIA =E-talim (similar to what Idea cellular did in India)

3) In 1997, strategic merger between Mc Donald Douglas +Boeing

4) In the news this year, which giant tried to trade mark the 4 letter word ‘SOCL’-Microsoft

5) Bhilwara’s product-Mayur

6) Fusion hydra gel-GILLETTE

7) Machine technology by DOLCE GUSTO –Nescafe

Round # 2 (visuals)
1) What is Claytronics ?

2) Pic of Elihayu M Goldrath

3) KOLEOS patented by- Renault

4) Shiv Khera’a trademark :SK

5) Tracks & Records :Usain Bolt

6) Unlimited –the view is worth fighting for :Maharashtra tourism

Round # 3
1) Peruvian co AJILE –Big Cola

2) Long Island Boat Co- Billy Joel

3) I-Gate +Rio Tinto =Mine of the future program (hint was :Mumbai based IT co was recently acquired by this co)

4) Reliance foundation –Reliance drishti (magazine for the blind)

Round # 4 (connect question types round)
1) HUL products

2) VB, Carlton dry, Bulmers – Fosters

3) TVS group

4) Living media

Round #5
1) FICCI (GD Birla, Purshottam Thakur ..suggested by MK Gandhi)

2) Accenture (Arthur Andersen etc)

3) Pranab Mukherjee (Desher Dak was the 1st clue)

Tie breaker question for 2nd spot: Which co on entering India has positioned itself as the “Third place”?
Starbucks coffee

External track

Round # 1

1) Wallonia city council ad in the 1980s had him as a spokesperson telling investors that this was 1 place in Europe which reminded him of America : Neil Armstrong

2) Pic of Sayaji Rao Gaikwad –Bank of Baroda

3) “Cricket brought us to India much before business did”,this hit the headlines soon after India’s WC 2011 win-AUDI

4) Logo of Shubh Griha

5) Logo of GroupO Cars..who owns this co – Carlos Slim Helu

6) Martha Washington’s unique distinction as 1st lady of USA –only woman to have featured in the American currency note

7) Connect : Bill & Melinda gates foundation, Coca Cola ad in the background, Wharton Business School, The giving pledge : Warren Buffet

8) Pearson education sued this co in 2006 which resulted in the Indian co to change its name .What? Orient Longman became Orient Black swan

9) Who is working to retrieve Apollo 11 moon mission engines that plunged into the ocean decades ago? Jeff Bezos

10) Brian Luff –novel-Sex on legs –science fiction thriller –Audible Corporation:World’s 1st Audio book

11) AIA logo

12) US based brand “destination maternity” in India:Mom & Me by Mahindra & Mahindra

13) OV Bundellu –Apr’1993 , IDBI, Canara Bank and SBI are stake holders :CARE ratings

Round # 2

1) CASA D’cor (Poltrona Faus)

2) Connect :UNISON, London Olympic 2012, Thomson Houston :GE

3) Quesn on T20 WC logo , the modern spin designed by Witekite.

4) TATA Ises..what does ISES stand for?

5)Connect : AT&T, Axiata, pic of BK Modi, Song featuring Big B: Idea cellular

6) Pic of Lucy Koh (judge for Samsung –Apple fight)

7)Lodestone Management co logo ,acquired by :Infosys

8) Connect question on ABC (American Broadcasting Corporation)

Round # 3

1) started in 1994, Sakinaka Mumbai ,owned by Speciality Restaurants group :Mainlaind China

2) Quesn on DIABLO

3) Quesn on LOTTO (owners :Treviso football club)