Cerebration, the annual Business Line Quiz 2013 is all set to test the sharpest IQ’s. If you have a penchant for the latest in the world of mergers and acquisitions, the hottest start ups, cheeky brand trivia, hum-worthy jingles and juicy business knowledge, you have embarked on a success mission. Open to corporate executives, business professionals, students and enthusiasts of all types, Cerebration pits you against some of the finest minds in the business world. Register now and get ready to stamp your seal of authority in the country’s premier battle of the brains. The centres for the quiz are Delhi, Chennai, Coimbatore, Mumbai, Hyderabad and Bangalore. You have a chance to walk away with exciting prizes.
Stage 1: Qualification- The qualification round will be an Online Quiz. Those teams scoring 75% and above will be selected for stage 2 in every regional round in each of the six cities. The written test and the regional round will be held on the same day as per the schedule.
Stage 2: Regional Final: Participants qualifying Stage 1 will take an on-ground written test. The top 6 teams (based on their performance in the written test) will enter the regional finals.
Stage 3: National Finals: The Top winning team from each region (6 winners) will go onto the national finals. The regional round and the national finals will be held on the same day in Mumbai.
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Teams: TCS Chennai
TCS Bangalore
Savoir Faire Pune/Goa
TCS Mumbai
1) This product derives its name form the French word for ‘Linen’. Name it.
2) Who is an Optionaire?
3) The Idea came to Ram Chandra Sharma, an illiterate craftsman, while he was riding a bicycle and had a flat tire.
4) Who are Modelizers?
5) King Charles leased it to East India company for a yearly rent of 10 pounds in 1668.
6) When asked about great Indian brand symbols, Al Ries said the Taj Mahal and which other brand had far reaching global perception?
7) US Company had the slogan ‘Worldwise’.
8) Sheerlon… toughest material..
1) Who are Dualists in the context of Cola drinkers?
2) What is the origin of the term Supari killer
3) What is Glass Cliff
4) It is estimated that the US patent office alone has issued over 200 copyrights of it… 3 billion dollar
5) As per AL Ries the objective of a branding program is to take a word and create a “secondary meaning” for that word. Explain by an example.
6) Seven villages in Kashmir—Charsoo, Hallmullaha, Bijbehara, Sangam, Sethar, Pujteng and Mirzapor. They form which industry?
7) What is Toilegami
8) It was created by French designer Ted Lapidus. Its popularity took off in the 1970s after Reliance Industries set up synthetic fiber plants in India. What?
Answers:
1) Who drink both diet and regular cola
2) Its origin can be traced back to the age of chivalry in medieval India when the sovereign dared the bravest of the brave to volunteer to undertake a suicide mission. A platter full of paan ki gilori was passed around, and whoever picked one up first was assigned the self-sacrificial task
3) women are promoted to positions that are precarious and thus have a higher risk of failure
4) Yoga
5) The primary meaning of the word dove is “a bird of the pigeon family.” Unilever created a secondary meaning for its brand name Dove, a moisturizing soap
6) Cricket bats industry
7) Toilet paper Origami
8) Safari Suits
B’lore: 20
Chennai: 60
Pune: 35
Mumbai: 10
1) Who is a Reluctant Landlord
2) Henry Ford exported Model T to England. The Wooden crates that were used to ship the goods were used by him for what purpose?
3) What are missionwares
4) Who is a ‘Zero Drag’ employee?
5) As per Milton Friedman It is a Taxation without Legislation
6) What is Adcreep?
7) Who is ‘Raj’ in the YashRaj Films?
8) What is Returnment?
Answers:
1) Someone who is unable to sell his property due to Bad Market etc. and ends up giving it for rent
2) Used it within the body of the car as Board etc- to climb and such … Thought Charcoal was a neat answer http://www.conceptcarz.com/vehicle/z13236/Ford-Model-T.aspx
3) Cups/Mugs, T-shirts with Mission statements of a company
4) An employee who has fewer personal responsibilities and so can work long hours, travel frequently, or be called in to work at short notice
5) Inflation
6) The gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.
7) Rajesh Khanna
8) The practice of resuming work at a place of employment from which one has retired
Visuals
1) Who is she and who is the advertiser?
2) Sketch of?
3) Stamp of?
4) Which movie?
5) Which brand?
6) Identify
7) What has been blanked out?
8) Identify
Answers:
1) Zeenat Aman | Air India
2) Pacman
3) Boot Polish
4) LaxmanRao Kirloskar
5) Famous Grouse
6) Walt Disney
7) Steel
8) DHL Founders
Video
1) Identify
2) Identify
3) Movie Clipping
4) Who is he? Ad for Lanvin chocolate
Answers:
1) Adriana Lima
2) Steven Levitt of Freakonomics fame
3) Saudagar
4) Salvador Dali
B’lore: 105
Chennai: 100
Pune: 65
Mumbai: 60
Audience:
Most engaging brand on FB? Shadi.com
Buzzer
1) London 2012 Olympics. Most no. of Tickets/requests to watch
2) What is a Command economy?
3) an edible soft fruit, consisting of a cluster of soft purple-black drupelets.
4) Mobile Tariffs are 2nd lowest in the world in which country neighbouring India?
5) Jhumka Gira re…
6) Home of 7 ….city
Answers:
1) Usain Bolt
2) Central Planning
3) Blackberry
4) Bangladesh
5) Bareli ke Bazaar main
6) Las Vegas
Last 3 Questions between B’lore & Chennai
1) Oakley Ticker symbol – represents a pair of sunglasses
2) What is referred to as the Giant Shield/Golden Shield of Asia
3) “Every year Americans junk $80 million worth of gold, silver, copper, plutonium and palladium in what form?”
Answers:
1) OO
2) Chinese Internet firewall
3) B’lore Buzzed and got it wrong. With this TCS Chennai (JK & DeviPrasad) won the National Finals
AIMA (All India Management Association) NMQ– 2012_ Kolkata Prelims
Courtesy: Rabi Sankar Saha with updates from Sudhanshu Sekhar Panda
1. Which Group’s initiative?
2. Id (Sculptor with a difference)
3. Whose initiative to fight cancer?
4. ‘How to Exploit the Crisis Points That Challenge Every Company’ is the byline of which famous book by a prominent Business Personality?
5. Logo with the by-line ‘Hope for the Poor’
6. What’re they collectively called?
7. Whose initiative?
8. CEO of which Co.? (Most of us use it)
9. Photo of the US presidential candidates (other than Democratic & Republican candidates)
10. Id the Economist who got the Nobel for his work on Decision Making?
11. The lady named Aditi Mukherji, is the first Indian to win which Prize for Hunger & Poverty alleviation for her work?
12. Which event is get sponsored by the Co. for last 24 Yrs?
13. Cycle Brand promoted in the movie ‘Student of the Year’?
14. Whose Ad?
15. Whose tagline is ‘Ready for Real Business”? (Clue: Almost all of us have used it)
16. Air Asia introduced what in its long haul Flights at Seventh Row?
17. Speedee was an earlier mascot for a particular type of Service which was later phased out. Which Co.?
18. Ambur, Vaniyambadi, Kacchi & Tahari are varieties of what?
19. If you’re working for a Co. named Paddy Power, then what type of work you do?
20. List of countries with some statistical data- Countries -Biggest guzzlers of Alcohol(ethyl alcohol) per yer per person in 2012
21. The book talks about which particular industry?
22. Established in 1960 by John Bissell & equal shareholders funda. Which Co.?
23. Joint initiative by TOI & which Bangaladeshi Newspaper?
24. Which’s the world’s richest Sport Team? (options were Man U, Dallas Cowboys etc.)
25. Ad. of American Express Bank
26. Photo of Reid Hoffman:founder of Linkedin
27. Which Bollywood Movie made thrice in three different languages & the name roughly translated to ‘Roughe’?
28. ‘The Answer Lies Within’ is the by-line of which Bollywood Movie?
29. Clip of the movie Barfi – which winter wear brand has been promoted in the movie?
30. Clip of the movie ‘Ek Tha Tiger’ – which brand is endorsed by both Katrina & Salman?
Answers:
1. Sahara Group
2. Sudarsan Pattnaik
3. Yuvraj Singh
4. Only the Paranoid Survive by Andrew Grove
5. Bandhan
6. BRICS
7. MSD
8. Twitter (Dick Costolo, the CEO)
9. US presidential candidates (other than Democratic & Republican candidates)
10. Daniel Kahneman
11. Norman Borlaug Award
12. Paralympic Games
13. BSA
14. United Colors of Benetton
15. Xerox
16. Quiet Zone
17. McDonald’s
18. Biryani
19. Betting
20. Countries -Biggest guzzlers of Alcohol(ethyl alcohol) per yer per person in 2012
21. Indian American Motel Owners
22. Fabindia
23. Prothom Alo
24. Man U
25. Ad. of American Express Bank
26. Photo of Reid Hoffman:founder of Linkedin
27. Wanted
28. Talaash
29. Monte Carlo
30. Relaxo
IIM Ahmedabad Business Quiz_ Movin Miranda_ Prelims
Courtesy: Abhishek Rane
1. This is a placeholder term used in software or for a mechanical contrivance. Used very commonly in WIMWI. What is the term?
2. A clothing line after in London, Debenhams called 5G along with the logo.
3. An ad image of the food company and the star. Identify.
4. Identify. Brand and who is the tribute to?
5. One of the highest selling audio books of all time. The audio version has sold more than 1.5 million copies. First Published in 1989. It has sold more than 25 million copies in 38 languages worldwide.
6. First ever Neon Advertising sign was for which brand.
7. Identify the brand. It was a part of an American phrase for an improbable legal defense.
8. Print Ad. Identify.
9. The first of these were made by 600 artisans called Casellis in Modena, Mantua. Cistercian monks created them in the shape of wheels. Identify.
10. Video of ‘Pirates of Penzance’. Which recent ad is inspired from it.
11. All 7-11s have this as you enter the store. It is a two word term that describes acute head pain. It was trademarked by 7-11 in 1994.
12. First designed and invented in Japan by Toyota. They were used in the automotive industry to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji). What was designed by the Toyota subsidiary Denso?
13. This IKEA ad created controversy when it was featured in the Middle East. What’s the story?
14. What is so special about this Manet painting in terms of brands.
15. What is so special about three McDonalds outlets in Amritsar, Ghatkopar and J&K?
16. One of the oldest organizations in the world of its kind. It was chartered in 1960. It is one of the richest institutions of its type in the world.
17. Visual : Graph – Fastest growing cities by 2020.. Hint: One of the fastest growing cities in the world not too far from Ahmedabad.
18. List of names in a patent Backus, Karl; Sheng, Rosa; McDonald, Ben; Waltner, Michael;. Identify the missing name and what was the patent for?
19. It is a green coloured French liqueur made by the Carthusian Monks since the 1740s. It is composed of distilled alcohol aged with 130 herbal extracts. It is one of the handful of liquors that continues to age and improve in the bottle. Name it.
20. Identify the logo.
21. A multinational conglomerate founded in 1938. Identified with the word South Korea. It initially started selling dry fish and noodles. The founder passed away in 1987. Identify
22. “After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive.” Famous quote from a book and by whom.
23. Based on a process discovered by Joseph Priestley in 1770, he formed a business and in 1792 moved to London..carbonated soda water.. Who?
24. What is the map all about?
The legacy of the it is remembered today in several names, for example the German airline Lufthansa
25. It was founded by Steve Huffman and Alexis Ohanian. It was acquired by Condé Nast Publications in October 2006. In September 2011, it was split from Condé Nast, and now operates as a subsidiary of Condé Nast’s parent company, Advance Publications. What?
26. Identify this image. What does it represent? Remained unaltered for many years..
27. Apparently this was coined as an advertising slogan to promote a very bitter fruit that no one was really interested in having. Which fruit?
28. A voice over of a person talking about Brylcream. Identify.
29. What are Mother’s Day, Father’s Day, Valentine’s day also known as?
30. A clip from a Bollywood movie in which Gulshan Kumar of T-Series is spoofed by a film produced by Venus Cassettes.
31. The firm that started management consulting. Identify.
32. It is called as Syrah in France/ Turkey. Due to a spelling mistake of the grape in Australia it is now known by this name in Australia. Identify.
33. It is an American think tank organization based in Washington, D.C. that provides information on issues, attitudes and trends shaping the United States and the world. In 1990, Donald S. Kellermann was named to serve as the first director of what was initially known as the Times Mirror Center. It was then part of the opinion polling operation run by Times Mirror, the parent of the Los Angeles Times. It played a significant role in the recent US Presidential Elections.
Answers
1. Widget
2. Steve Redgraves. 5 Olympic Golds.
3. Dunkin Donuts, Le Bron James
4. Mont Blanc, Alfred Hitchcock
5. Seven Habits of Highly Effective People
6. Cinzano
7. Twinkies Defense
8. Filet-o-Fish, McDonalds
9. Parmesan Cheese
10. Indigo Airlines
11. Brain Freeze Slurpies
12. QR Codes
13. The woman in the original ad was photo shopped out of the image in Middle East.
14. The Bass Red Triangle in the Painting. The Bass Red Triangle was the first trademark to be registered under the UK’s Trade Mark Registration Act 1875, as trade mark number 1.
15. All Vegetarian Outlets
16. Harvard Business School
17. Surat
18. Steve Jobs, Istore glass staircase
19. Chartreuse
20. Oceanic Airlines from the TV Series Lost.
21. Samsung
22. Death of a Salesman, Willy Loman is the character
23. Jacob Schweppe
24. Hanseatic League
25. Reddit
26. The new Monopoly token is a sack of coins
27. An apple a day keeps the doctor away
28. Farookh Engineer
29. Hallmark Holidays
30. Venus vs Tips (Tseries rivalry)
31. Booz and Company, Booz Allen Hamilton
32. Shiraz
33. Pew Research Centre
1) David Ricardo described it as the difference between the produce obtained….
2) The shape of the Burj AL Arab structure is designed to mimic, what?
3) As per FBI, which is the most abused drug: Cocaine, Marijuana, Heroine?
4) Biswas brothers started this in Nadia District, Bengal. How do we know this uprising that occurred in the year 1859
5) Most visited art Musuem as per Ticket sales last year
6) First tabled in the Parliament by the then Finance Minister in 11951-52. What?
7) This is a company strategy, known as Four corner, propounded by whom?
8) Comic- Dalmation Dog named Dollar
9) Poster of a Movie
10) A sketch shown. Artist?
11)
12) Jersey Pic, with Pirelli shown. Which football club?
Answers:
1) Rent
2) the sail of a ship
3) Marijuana
4) Indigo uprisng
5) The Louvre
6) Economic Survey
7) Michael Porter
8) Richie Rich
9) Aviator
10) Leonardo Da Vinci
11) Beefeater
12) Inter-Milan
13) Quote ‘ Love of _________ is the root of all evil’
14) Anything that bonds two things
Here Savoir Faire Buzzed and answered Adhesive. The complete qns was ‘Balwant Rai … name the brand’
15) Gossypium
And Sreekanth Buzzed and gave the correct answer.
For lesser mortals like us, the complete qn was
Gossypium hirsutum, Gossypium barbadense, Gossypium arboreum Gossypium herbaceum are the four commercially grown species of?
Answers
13) Money
14) Fevicol
15) Cotton
At this point, the scores were as under
TCS Bangalore 40
Edelweiss 0
TCS Kolkata 10
Savoir Faire 0
Samsung 0
16) This Hindu Festival derives its name from 2 words. Wealth and number 13.
17) Revisiting the 4Ps, Kotler said that of the 4Ps, this P comes first. Which one?
Answers
16) Dhanteras
17) Product
At this point, the scores were as under
TCS Bangalore 40
Edelweiss-10
TCS Kolkata 10
Savoir Faire 10
Samsung 0
Sreekanth and Team were through at this stage.
18) Kashmiri shawls came to Europe after this emperor presented one to his wife. Who?
19) Last year, this sign was seen in 83 movies, 25 TV shows…. Savoir Fare Buzzed and answered it correctly
20) It is a cut name…. round diamond… TCS Kolkata had to take the risk but got it wrong.
Answers:
18) Napoleon Bonaparte
19) Hollywood Sign
20) Brilliant
Teams which made it to the Finals after the 1st Semi-final
TCS Bangalore & Savoir Faire
Semi- Final 2
Teams
Genpact: Rohan Khanna +1
TCS Mumbai Pravin Varma & Priyamvad
TCS Chennai: JK & DeviPrasad
Vizag Steel Hyd
Arvind Ltd
1) Ruler…Ganga- jamuna…
2) John Harvey accidentally left some boiled maize out and it went stale. He passed it through some rollers and baked it, creating the world’s first what?
3) 2012, docudrama produced for the National Geographic…
4) In 2010 Polaroid signed her to be the creative director
5) Food question: Button (and TCS Mumbai buzzed and gave the correct answer..phew!)
6) In the book ‘To Kill a Mocking Bird’, the profession of the father is?
7) Nursery rhyme… a political satire.. in protest against the export tax imposed in Britain in 1275.
8) This Charles Dickens’ book featured a cricket match between Dingley Dell and All Muggleton. Name it
9) Airline shown with the logo
10) Identify
11) Fill in the blank
12) Identify
Answers:
1) Harshvardhan
2) Cornflake
3) SEAL Team Six: The raid on Osama bin Laden
4) Lady Gaga
5) Mushroom
6) Lawyer
7) Baa, baa, black sheep
8) The Pickwick Papers
9) Malaysia airline
10) Dolce & Gabbana
11) Life
12) Mark Zuckerberg
13) It derives its name from Shirvan- a town in NE Persia.
14) Bug, Kafer, Vocho, Fusca, Maggiolino
15) Remmy Award
16) Buxar Manila rope was in the news for?
17) World’s 1st Carbon billionaire
18) The concept of Costume jewelry was popularized by whom?
19) The word is derived from Latin for “a servant, vassal,”
Answers:
13) Sherwani
14) Volkswagen Beetle
15) Recruitment and Marketing awards
16) Rope Used to hang Kasab
17) Al Gore
18) Coco Chanel
19) Ambassador
I think 19 qns were asked instead of 20.
Teams which made it to the Finals after the 2nd Semi-final
The Brand Equity Quiz 2012 – Hyderabad Round – Prelims
Courtesy: Soubhagya Jena
BEQ prelims
1. Parvati played dice with Lord shiva and decreed that whoever gambled on_____ night will prosper throughout the year?—Diwali
2. Crocs shoes name origin du to toughness of crocodiles
3. The highest award in India for nurses is named after which benevolent lady.?—Florence nightingale
4. _________ peter to pay paul.—Rob
5. He works as a “bronto crane operator” at Slate Rock and Gravel Company. His residence is 345, Cave stone road, Bedrock?—Fred flintstone
6. Sveriges Riksbank is the central bank of which country?-Sweden
7. Manak bhavan is the name of the HQ of Bureau of Indian standards. In which city is it located?—Delhi
8. In 1921, who was gifted a single gram of pure radium, that was bought from donations collected from American women?—Marie curie
9. Rotary International received its largest donation from the gates foundation for eradication of which disease?—POLIO
10. Biz Stone is writing a book” Things that little bird told me”. He is the famous co-founder of?—Twitter
11. First cut of Indian budget is presented to finance minister on___sheets?—Blue
12. Which website’s mission statement is” YOU to discove and shape the world through video”- Youtube
13. Roger Federer logo description
14. Who introduced the bright yellow packaging of Kodak?—George Eastman
15. Antrix is one stop shop for space products in India. Serious or joking?—Serious
16. Which of these is the oldest-sensex, Nikkei, ftse, dow jones index–?—Dow Jones index
17. Which TV series connects-rahul roy,Ashutosh Kaushik, Vindu Dara singh, Shweta Tiwari, Juhi Parmar?—Big Boss
18. American Business magnet famous for his phrase ”you’re fired”. HE has recently filed for bankruptcy?-Donald Trump
19. Some question on Korvai technique of weaving of sarees. It is used in making which sarees—Bomkai, Paithani, Kanjeevaram?—Kaanjevaram
20. Cabrales,pesto,Zamorano,manchego and Palmero are different types of ___?—cheese
21. Vishwananthan Anand ad for NIIT
22. Ramoji rao pic
23. Logo of Dove
24. Audio of few lines of anovel. Id the novel?—Oldman and the sea by Ernst Hemingway
25. Song played. Id the singer?—Rihanna
26. Whose portrait has graced the currencies of 33 countries, th maximum for a person?—Queen Elizabeth
27. In 1903-04, coins were made by machines for the first time featuring which monument on the obverse?—Charminar
28. Al Ries said _____did not invent computer. Sparky rand did. But_____ was the first to build computer in the prospect’s mind?—IBM
29. In CIVETS countries, what is V?—Vietnam
30. In order to get blood samples for his experiments on malria in Secunderabad, which nobel prize winner lured people by offering 2-3 annas?—Ronald Ross
Same can also be found at http://www.quiztalk.in/brand-equity-quiz-2012-at-ahmedabad
Winner: Arvind Mills
Prelims
1. Zandu Pharmaceuticals was established on a piece of land near the river Rangamati. The king of which erstwhile princely state donated this land?
Jamnagar
2. Daag achche hain is the tagline of which product?
Surf Excel
3. The outlawing of logging in Thailand during the early 1990’s left thousands of domesticated _________ out of work?
Elephants
4. What is the term for the amount of CO2 released by an organization, industry or person?
Carbon footprint
5. Prior to this (event), Gloria was the last one to shut down the NYSE. What?
Hurricane Sandy
6. Australian mining company Rio Tinto supplied 8 tonnes of gold for which sporting event held recently?
London Olympics
7. On which channel is the Bournvita Quiz Contest telecast?
Colours
8. Which of the 5 Pandavas lost 1000 golden nishkas& 1000 chariots to Duryodhana in wager?
Yudhishthir
9. Which was the first social networking website to be valued at $100 billion?
Facebook
10. In 1950, Peter Drucker was the first to suggest that companies treat their employees as _______ instead of liabilities.
Assets
11. When Anil Ambani joined Reliance, he dropped the word ‘only’ from which brand?
Vimal
12. What connects Bajaj to MaharanaPratap?
Chetak
13. What was the name of the moneylender in Shakespeare’s Merchant of Venice?
Shylock
14. Aligarh is famous for manufacture of which product?
Locks
15. What does E in NEFT stand for?
Electronic
16. How many people are expected to visit Antarctica in 2012?
A.10000 B. 35000 C. 50000
35000
17. Who decided to pursue a career in aviation after a joyride in an aircraft at Hardelot, France at the age of 15?
JRD Tata
18. Which food item did Sanjay Dutt’s character sell in the movie Vaastav?
Pavbhaji
19. If IIM Calcutta was the first IIM to be set up, which was the second?
IIM A
20. Which Asian airline has an IATA code of SQ?
Singapore Airlines
21. Which Indian state is most frequented by luxury train routes?
Rajasthan
22. If you buy a product from brand TJ, where was it manufactured?
Tihar Jail
23. Which India-born director living in USA has a production house called Mirabai Films?
Mira Nair
24. On which cookie would you find a design of 12 flowers, 12 dots and 12 dashes per side?
Oreo
FINALS
ROUND 1
Answers to some questions were provided and the teams had to come up with the questions
1. Progress through Knowledge in Sanskrit
A. What is the motto of IIM Ahmedabad?
2. A personal hygiene product manufactured using saponification reaction
A. What is soap?
3. DhirajbenRuparel named this product so for being tasty
A. What does Lijjat (papad) mean?
4. This plastic equipment manufactured by Acme Corporation is used in all FIFA matches
A. Who manufactures the whistles used by referees infootball games?
5. It is the most popular type of cheese in USA
A. What is mozzarella?
6. Bangladesh gets half of its fuel wood from this place in India
A. What are the Sunderbans?
ROUND 2:-
1.Mother Dairy runs stores called Safal which sell perishable goods. Why were the stores named Safal?
Sabzee + Fal
2. In modern day media, what does EQ mean?
Engagement Quotient
3. Which term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination?
Brainstorming
4. Chennai based Nalli’s Silks came up with a shade called MS Blue to honor which person?
M.S Subbalaxmi
5. What are Trinidad Moruga Scorpion, Trinidad Scorpion Butch T Scorpion and Hainan Yellow Lantern some types of?
Chili
6. According to a survey by Nielsen, what is biggest cause of worry for working Indians?
Job security
ROUND 3:-
1. About 110 Nobel Prize winners, 20 Heads of States and 5 US Presidents have contributed to which widely referred literature?
Encyclopaedia Britannica
2. In marketing jargon, who are mystery shoppers?
Customers sent by a company to its own outlets/retailers to conduct surveys
3. Which brand of tennis balls have been used at the Wimbledon Championship since its inception?
Slazenger
4. Which popular packaging product would you associate with a company called Sealed Air?
Bubble Wrap
5. Which marketing fundamental was proposed by Jerome McCarthy in 1960?
4 P’s
6. Which is the world’s largest producer of Aspartame[actual question had a discrepancy]?
Ajinomoto
ROUND 4 (buzzer):-
1. Which firm started in 1911 is the second largest employer in USA?
IBM
2. Which apex Indian body was set up in 1927 on the recommendation of Mahatma Gandhi?
FICCI
3. The first salesperson for which company was a lady named Persis Albee?
Avon Products
4. In 1912, who asked Edison to manufacture a battery for self-starting automobiles?
Henry Ford
5.What have Bruce Springsteen, Bob Dylan and Rod Stewart insured at Lloyd’s?
Voices
6. Name the only coffee brand by Unilever.
Bru
7. If Milk: White Revolution, ________: Round Revolution?
Potatoes
8. Connect rainbows to a low-cost airline in India.
Indigo
9. In the petroleum industry, what is a BBL?
Oil Barrel
Tie Breaker : In 1982, Pranab Mukherjee succeeded which would be President then, to become the finance minister
Answers:
1) Chetan Bhagat’s Revolution 20/20
2) Facebook
3) Guiness
4) Barclays
5) Coalgate/Colgate
6) Kotex
7) Psycho
8) Steve Jobs
9) Botox
10) Bangalore
11) Rs. 100
12) Amazon
13) Venkataraman
Teams on stage: TCS (winners), Edelweiss (2nd), Maersk, Tata Capital, JWT, Goldfish
Round 1: Frame a qns
1) It was started to stop Cholera in Victorian England.
2) A recent Cosmopolitan survey- Women prefers it more than sex
3) First record of it being mentioned in “Heer Ranjha”, a Punjabi poem written by Waris Shah in 1766
4) Dell Streak was the first?
5) Radhe, RadhaRani, Balarama, GangaCafe
6) Only Qatar airways provide theses for long flights
Ans: Round 1
1) Lifebuoy
2) Facebook
3) Basmati rice
4) Phablet (Phone + Tablet)
5) Iskcon restaurants
6) Night suits
Round 2
1) His contract with the Monarch of Spain said that he could keep 10 percent of whatever riches he found, along with a noble title and the governorship
of any lands he should encounter.
2) One of the founder’s used the company’s expertise in pumps to develop a submersible bathtub pump for his son, Kenneth, who had developed rheumatoid arthritis.
He realized that their agricultural water pumps could be adapted to give his son soothing whirlpool treatments in the tub at home.
3) Why was Coca Cola not available in India from 1977 till 1993
4) Arthashastra- Rainy season…Entertainers and which oher group were banned – to prevent the agriculture being impacted
5) Richard Branson mentions that his business ideasof different businesses can be termed as ABCD. What is ABCD ? ( ALways Be….)
6) Google doodle- This Actor/director featured in the video
Ans: Round 2
1) Columbus
2) Jacuzzi
3) The new govt wanted the company to share its secret formula 7x
4) Gypsies/vagabonds
5) Always Be Connected Dots
6) Google doodle of Charlie Chaplin
(BTW, what about the John Lennon doodle? nevermind)
3rd Round – Visual
1)
2) Which Movie?
3)
Think: Television
4) What is the outfit called?
5) Identify
6) Identify
Ans: Round 3
1) Pistorius
2) Safe
3) Big Boss
4) Catsuit
5) Nargisi Kofta
6) Mao Suit
4th Round
1) Only living person to feature in the Amar Chitra Katha?
2) Broadway… Evita…
3) Author John Haggai..said about him ‘He did write crappy ads too’. Who?
4) What is Textonym?
5) It was the first subject taught as a correspondence course.
Hint: Corporate skill
6) Asian City…Fishing settlement..Sindhi fisherwoman Mai Koalchi
Ans: Round 4
1) Narayan Murthy
2) Ricky Martin
3) Salman Rushdie
4) A textonym is a word which becomes ambiguous when using predictive text due to having the same button combination as other unrelated words. Book= Cool
5) Shorthand
6) Karachi
5th Round
1) Video: What is being manufactured?
2) Song : “rich Girl”. Singer?
3) Video: From movie ‘Catch me If you can’
4) Audio: Yuvraj Singh. Which company?
5) Video: Vandana Luthra of VLCC
6) Audio: Song Mujhe kya bechega rupaiya- Satyameva Jayate. Singer?
Ans: Round 5
1) Credit Card
2) Justin Bieber
3) ‘Catch me If you can’
4) Birla SunLife
5) Vandana Luthra of VLCC
6) Sona Mohapatra
6th Round: Cell phones provided to search for answer
1) Radhe, O fish, 90 days, 63 cameras
2) Bisleri is named after?
3) J P Getty’s quote: __________ is like Manure. It Stinks
4) BSKYB took it to court three years ago over the use of the word ‘Sky’
5) After USA, this country is the largest contributor to UN in dollar terms
6) National Old Age Pension scheme named after which PM?
Ans: Round 6
1) Big Boss
2) Person. part of Founder’s name
3) Money
4) Skype
5) Japan
6) Indira Gandhi
Round 7- Only for the Top 2 Teams
1) The last, 32-volume print version, published in 2010, weighs 129 pounds and sold for $1,395. What?
2) 2006 Padmashri awardee ‘Ayurveda to the west’
Ans: Round 7
1) Encyclopedia Brittanica. (TCS team which was leading at this stage, answered it as Brittania Encyclopedia, a minor lapse and were not awarded the points, hence
scored a negative)
2) Shahnaz Hussain (TCS answered it and won the quiz)
Drop Box
