Brand Equity Quiz 2011 Mumbai Ad Agency Round – Prelims & Finals

Advertisement Agency Round

Winners: Savoir Faire

Questions – Prelims

1) 1704, Boston News Letter was 1st to carry an
Advertisement, obituary, Editorial

2) “Keeping skin amazing since 1870” which 8 lettered HUL brand?

3) Which lady of Gnadhi family once modelled for DCM towels

4) Joyce Hall lent his surname to which brand?

5) When you calll 1909, which service do you register for?

6) Foster beer is Australia, VB beer is?

7) Gray-Nicholls scoop 375. Which cricketer?

8) 1940s- because of an ad by which company…diamonds given as gifts

9) Mumbai marathon 2011. Sponsor?

10) Pic of Tarsem Singh

Ans
1) Advertisement  2) Vaseline  3) Maneka Gandhi  4) Hallmark  5) Do not disturb (DND) 6) Australia  7) Brian lara

8) De Beers  9) Standard Chartered 10) Pic of Tarsem Singh
Finals of Advt round- All qns on buzzer

1) Who headed India’s I&B Ministry, when the first radio ad was introduced?

2) Dot beat range of watches by?

3) “Har Subah bas Utho mat, ________ __

4) Hari Sadu…Naukri ad… I stands for

5) Chief Shoe Salesman

6) 1996 ad… British safety… “Appearences can be deceptive”…Johny condoms.. which

couple featured?

7) 1st edition of magazine ” an important message inside”

8) Which ad firm discovered karen Lunel?

9) Who has been the Official Time Keeper of Olympics for the most number of times?

10) As per a survey by ‘Unlimited database’, which word is the most used
Us, You or Your?

11) Shakti entrepreneur from?

12) Dorothy Sayers… Toucan ad

13) Alticor.. Network marketing company

14) Logo of Yash Raj Films

15) Dan Wieden Pic

16) Pic- Umpires- Who is the sponsor?

Ans
1) Indira Gandhi 2) Swatch 3) Jaago re 4) Idiot 5) Thomas Bata 6) Prince Charles & lady Diana 7) Mad magazine 8) Lintas
9) Omega ( Seiko has been twice) 10) You 11) HUL 12) Guiness 13) AMway 14) Logo of Yash Raj Films 15) Dan Wieden Pic
16) Emirates

Tata Crucible Corporate Quiz 2011 Delhi Prelims

Tata Crucible Corporate Quiz 2011 Delhi Prelims

The good folks at Quizzing.in has published the questions.  Some of them below:

1.Place in delhi got its name when the britishers decided to apply a system to separate british military building from others.

Ans.Civil lines

2.Aug 3.1960 which american exported a no. Of textile products through a small company ‘india loomcraft’ located in the shanker market area of new delhi.

Ans.Fabindia

3.For which airline once owned by shipping magnate Aristotle Onassis, did coco chanel and pierre cardin design uniforms.

Ans.Olympic airlines

4.Identify the image

Ans: Charles Ponzi

5.Which indian entrepreneur who returned to india in 1977,teaches students at auroville in international affairs.

Ans.Dilip kapur -hidesign

For the rest of the questions, head to Quizzing.in.

TBQ Classic Series Full Sample -5

[ This is part of the actual TBQ Classic Series sent to our premium subscribers. Subscribers get these sets as PDF files. ]

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The Business Quiz

These quizzes are part of the TBQ Classic series

This is for private circulation.

https://thebusinessquiz.com

TBQ –344

1) The development of this profession, as a separate entity from medicine, started in Islam under the patronage of Abbasiyyah caliphs of Baghdad. The first clear cut separation of this from medicine, and the recognition of this stream as an academically oriented entity happened during the Middle Ages. Al Rahzi was one of the few early contributors, in an era when most of Europe was still under the Dark Ages. What was this stream that came up?

2) Aman Nath is a historian by education. He is an award winning author and was the youngest founder-member of INTACH. Two of his books are used as the official gifts of the President and the Prime Minister of India. Actively involved in the restoration of India’s lesser-known architectural ruins, he is the co-founder of hotel chain.

 

 

 

 

 

 

 

Francis Wacziarg, the French Indophile, now an Indian citizen, co-author of one of Nath’s books, set up this hotel chain along with Aman. Name this chain of hotels named after an ancient town in Rajasthan.

3)  This company was established in Hyderabad by a UK company, A, as B in 1948. In the 1950s, Raja Rameshwar Rao (pic below)  took over B. He renamed the company to C and brought in the Patwardhans of Pune and Khushwant Singh on the board. In 2006, C ran into trouble with its name when the new owners of the brand name, A, sued them. An out-of-court settlement happened, as C changed its name to D. What are A, B, C and D?

 

 

 

 

 

 

 

 

4) It was named after its inventor Thomas Edmondson, a trained cabinet maker of Lancaster, United Kingdom in the 1830s.  It spread from England to rest of the world. What’s this invention which you would have used for sure, not once, not twice, but at least a hundred times till it was phased out from India in 2008? ( We use the computerized version now and not the version that Thomas made)

5) Identify the advertiser.

6) This business was established in 1889 by A, whose family migrated from the famine prone Kutch to Madras. It began as a pavement ‘dukaan’, selling hurricane lanterns, bedroom lamps, chimneys and petromaxes to the large British and Anglo-Indian resident population of what was then known as ‘White Town’. Evening was the favoured time for shopping here, giving the place the name – Evening Bazaar. The store had a  small tin roof during those times, and A would take shelter under the nearby banyan tree to beat the summer heat.

WWI brought in a windfall. He supplied a consignment of hurricane lanterns to the British Army stationed at Fort St. George. By the time the war ended, there was a demand for imported enameled kitchen and tableware from the British and Anglo-Indian population. He was now a store owner and by the 1930s, he moved to the present premises. His store, then known as A Store, now became B, possibly an Anglicized version of the name. The end of the Second World War saw a demand for ceramics and porcelain.

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

7) Sitter: Identify this personality.

8) He went to what was then Ceylon and found that even they had this technology. He came back mortified and decided to usher in this technology. His idea was not welcomed back in India. The country’s scientific advisors thought that the new technology was not a good idea, and that it would make development communication non-serious. He convinced detractors that the new and old technologies coexisted in several countries. It is up to a user if he should be using the new technology. Till the older technology is phased out, Govt. would support that along with the newer one – this was his promise. And as they say, the rest is history.

What is this technology that came in during early 1980s? And also identify this person.

9) As Postmaster of the American Colonies, Benjamin Franklin had use of what is known as a “franking privilege.” This privilege allowed him to mail letters free of charge like Congressmen. What is unique about Franklin’s frank is that he signed his franking signature on outgoing mail as “_____.” Historians believe that this alludes to his commitment to gaining freedom and independence from the English government. What was Franklin’s franking signature?

10) Tarangini Mitra loved pirouetting – to dance on single foot. Her performance at her school annual day function – the first public performance she did – caught the attention of an ad-guru. This was in 1985. As they say, the rest is history. How do we know this girl better?

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Answers:

Ans1: Pharmacy

Ans2: Neemrana Hotels

Ans3: A: Longman B: Longman Green C: Orient Longman D: Orient Blackswan

The brand name Longman is now owned by Pearson Plc.

Ans4: Edmondson Card Tickets – the good old card tickets used till recently by Indian Railways

Ans5: Morphy Richards Epilators

Today they have stores in Evening Bazaar, Adyar and Pondicherry. Name the business.

Ans6: A: Karim Bhai | The business is now known as CurrimBhoys

Ans7: Vinton Serf

Ans7: Colour Televisions, replacing Black & White TVs. Vasanth Sathe.

In the beginning, the import permit was  temporary, with the Union Government allowing the import of 50,000 colour television sets by November of that year. But by the end of it, the Indian viewer was ready to spend Rs. 8,000 on an Indian set and up to Rs. 15,000 on the imported version. The government raked in the money, earning  Rs. 70 crore in customs revenue from imported sets, with one lakh sets imported into the country.

Ans9: B. Free Franklin

Ans10: Nirma Girl. Ad-guru was Alyque Padamsee

Mumbai Brand Equity Quiz 2011 Prelims

Mumbai Brand Equity Quiz 2011

Winners: Savoir Faire

2nd: TCS- Suresh Kumar & Aniruddha.

Both the teams will go for the national finals

 Prelims

1) Which market in Mumbai controls 65% of India’s gold trading & dealing?

Zaveri bazaar

2) World’s largest pouched milk brand?

Amul

3) Which state had the most foreign tourists in 2010?

Maharashtra

4) More gents footwear is produced than ladies world over. Serious or Joking?

Joking

5)Inventor – 1707- coin…mint

Newton

6) Which of the below industry employs a ‘Page Turner?’

Music, Fashion, Hospitality

7) Pan Details- When making a time deposit exceeding Rs5k, 25k or 50k?

50k

8) ‘Only the best ghanian cocoa goes into a Bournville. Maybe that;s why you have to _____ ___

Earn it

9) Al Ries in 1971…3 part series… gave this term..

Positioning

10) Mumbai restaurant ‘Koh’… Thai… uses what?

Ipad for Menus

11) Which of the below kings introduced floral design on coins?

Akbar, Babur, Humayun?

Akbar

12) Which of the bags is also a place in Belgium?

Gunny, Duffel, knapsack, beanbag

Duffel

13) Don Moras, Pua Sens Trek, Netac … claim to have invented what?

USB, CD or Mouse?

USB

14) Vicodin is used for -Loose Motion, Chronic Pain?

Chronic Pain

15) Which 8 letter name comesbefore digital, jewels, wellness, footprint?

Reliance

16) Tang is available in Inida, in Orange and which other flavour?

Lime

17) Illicit business, rum running. How is it better known as?

Bootlegging

18) “I didn’t find him. He found me…he symbolizes mute millions of India”. Who

RK laxman

19) 1st flight of virgin in 1984. Which Madonna song was used?

20)French Fernads…Lady Gaga’s dress…50 pounds of..

Choclate, Meat, Banana?

Meat

21) Ad – ‘Gift of the gap’…logo of airline shown

Indigo

22) Pic

23) Ad…unisex…

Levis

24) Audio..aina Nehwal

25) Ad’ Special Treatment’- ICICI

2 Pointer qns

26) unfinished painting ‘Cars’… 20th century American artist

Andy Warhol

27) MAy11 National Tech day, Trishul, Hansa..and which other event si celeberated?

Pokhran

28)Vada pav…Ashok Vaidya…outside which Stattion?

Dadar

29) Shorty awards.. speech how my characters?

140

30) CEAT..heiress..

Carla Bruni

 

Brand Equity Quiz 2011 Pune Prelims

Ramanand has posted Brand Equity Quiz 2011 Pune Prelims questions and answers.  Some of them below. For the rest and answers, please visit his blog post.

1. who owns a farmhouse in khadakwasla, sai service petrol pump
2. deutsche welle gives the BOBs awards. Best of?
3. longest reigning monarch, also has a large fortune
4. batata wada, what does batata mean in eng
5. which former employee of ad dept of GE worked with Al Ries for over 26 years
6. victorian author worked at warren blacking factory for 6 shillings a week –
7. bcos they were constantly touched by hands and feet of ppl, which mughal ruler did away with the quranic kalima from coins
8. which tight-fitting trousers and short riding boots shares its name with an indian city
9. which prog topped last week’s TRPs on Indian TV
10. how many vincent van gogh sell in his lifetimend in India

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info.

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Mumbai Tata Crucible 2011 Corporate Quiz- Tata Track

 

Mumbai Tata Crucible 2011 Corporate Quiz- Tata Track

Round1-Crossword

1) 2nd largest air cooling company

Daikin

2) Currency Khwanza- Which country?

Angola

3) Andrew Serwer, the managing editor of….

Fortune

4) Stock index of Greece?

Athex

5) Phanindra Sama

Redbus

6) Cotton….branded…Kerala city

Calico

7) 3 flagship hotels for commonwealth.. ITDC’s Ashok, Janpath and?

Samrat

8) family holdings…

Zaibatsu

 Round 2

1) Financial times rejected..ad against Shell..

Amnesty Int’l

2) Logo

Google Ventures

3) Tata Power ‘Go green’ logo

4) Pic- Raghu Pillai

5) LVMH ad-Sean Connery

Round 3

1) Grow more, Kisan Sansar, Knowledge…

Tata Chemicals

2) Ezio, Liquiflow…

Reynolds

3) Pics…Ramakrishna Hegde…

Dy CM Planning commission

 4) Littledrops, Patapata

Bata

Round 4

1) One ruppee note..

Ministry of Finance

2) stock exchange of Hog Kong

Hang Seng

3) Mr Frog, Nick Leeson

Barings bank

4) WagonR- Recreation

5) Poultrona- D’decor

6) World’s 1st professional grade Tablet..playbook

Wiron

 

Tata Crucible Corporate Quiz 2011 – Prelims & Finals Ahmedabad

1.  Which is the most visited paid monument in the world? Answer: Eifel tower
2.    There were originally 4 old “Zaibatsu” in Japan three of them are Mitsui,Yasuda and Mitsubishi which was the fourth one? Answer: Sumitomo (options were given)
3.    Now glossy most sought after weekly magazine was first published in Lahore in year 1882 by Arorbans press which magazine? Answer: Mayapuri (options were given)
4.    Who is she:
Answer: Dr, Amrita Patel of GCMMF
5.     Which city’s name appeared in Citibank’s name when it was founded in 1812? Answer: Newyork
For more, click here

Mumbai Tata Crucible 2011 Corporate Quiz-Finals

Mumbai Tata Crucible 2011 Corporate Quiz-Finals

Teams on stage: Deloitte, Deutsche bank, BPCL, Questa, Axis & IndusInd

1) Sahara Blend, Iran Heavy, BasraLight, Bonny Light, Arab light.. What are they?

2)  It is modelled on the Tennessee Valley Authority of the USA. Jawaharlal Nehru, prime minister of India, Dr. B.C.Roy, chief minister of West Bengal and Sri Krishna Sinha, chief minister of Bihar, took personal interest to ensure early success of the project…. Act of 1948…

3) Britannia question

4) Rustomji- Director General then.. “Duty onto death’

5) Born in Uganda, San Francisco residence, Bungalow..maple wood flooring…Lamborghini

6) The term originally came from concealing hip flasks..everyday wear…trouser

Ans1) OPEC basket

Ans2) Damodar valley corp

Ans3) Britannia

Ans4) Border Security force

Ans5) Chatur Ramalingam from 3 idiots

Ans6) Bootlegging

Round 2

1) Image: CHOAM- What’s the specialty?

2) Visual… Sugarpova

3) Old logo of BBC

4) Image:

5) Werner Von Siemens…concept..one of the earliest for something- what?

Ans1) World’s largest Fictional corporation

Ans2) Sugarpova..Maria Sharapova’s candy brand

Ans3) Old logo of BBC

Ans4) Peter Benenson-Amnesty

Ans5) 1st prototype of an Electric car

Round 3- Tata World

1) 80 year old book retailer is now using TCS’ iON offering to move to digital environment..

Oxford

2) Heritage collection… Mangala, Stambha, Konark

Titan

3) Project Tejaswini- Tata Steel

4) Florida based..private planes.. with which Tata group is having discussions now.

Avantair

Round 4- Connect

1) Highroad, S3 graphics, Couple dancing…. Telecom

Ans: HTC (Slasa)

2) VISA, Meril Lynch, Pic

Ans: Bank of America (founder Amadeo Giannini pic)

3) Hub, transformer theme song, Trivial pursuit

Ans: Hasbro

4) Accel, American farm bureau… theme music of ‘Social network’

Ans: Facebook

Round 5

1) Paris..  Madeleine Odette .. 1st woman economic affairs

Ans: Christine Lagarde

2) Wallace Flint…1932..punched card

Bernard Silver, Joseph woodland

Ans: Bar code

3) D Mehra co.

Satyajit Ray

Ans: Rupa Books

Mumbai Tata Crucible 2011 Corporate Quiz-Prelims

 

Mumbai Tata Crucible 2011 Corporate Quiz-Prelims

Winner: Rajiv Rai & Team- Deutsche bank

Tata Track: Aniruddha and Team

 1) F W Stevens – World heritage…progress..engineering..science..Shipping and commerce

2) Torreal, Sholemay Ltd Trading… 3 brothers, London. 4 lettered brand

3) Sponsor of “Delivery Man Award’..MLB

4) Book ‘Grit, Guts and Gumption’ by Rajesh Chakraborty. About which PSU?

5) BOCTATOE- But Of Course There are Obvious Expectations…. Philostainment. Terms by whom?

6) Nike ‘SB’ …range for new Trend..for new area..indulgence/sport. Expand SB

7) Only Indian to feature in the eighties…BBC show… He is from the world of Tata

8) Visual- ‘Write Something’… Headquarter of which company?

9) ‘Digital Domain’… global filmmaker. Who?

10) Victorian Novel… Mr. Jarvis Lorry…a Clerk at Tellson’s bank in London. Which book?

11) Dec 31, 1970.. ‘Tonight Show;…Last cigarette commercial, which brand?

12) Bag with a ‘RF’ Logo

13) 1st book…series…Mysore based..Indian thought publication

14) Pumice, Chlorine.. Rifle Jeans

15) Locomotive- allegorical to Queen Elizabeth 1…Kitson Thompson & Hewitson for East India Railway

16) Book cover… “The ___________ way’

17) Type of wine…all the grapes froma specific year

 18) Hitchcock cameo… model for a newspaper ad.. 3 options given

Man who knew too much, Psycho, Lifeboat

 19) ‘The watch that made dollar famous” … Hint: Mahatma Gandhi

20) Pic – Pankaj Advani ‘Take the cue’

21)  More than 100 million missing…1990

22) Silver coin ..mint..estd there in 1612..during EDO period… name this upscale area

23) Famous place ..Int’l financial centre .. ‘Fragrant harbour’

24) Copyrighted ‘Seal Team 6’..which company?

25) 1984…RS Kamath… Icecream..fruits

Brand Equity Quiz 2011 Delhi Prelims

Brand Equity 2011 Delhi Prelims
1. Which Bollywood celebrity, apart from Shah Rukh Khan, rang the NASDAQ bell ? Kajol
2. In response to Ford’s letter, which gift did Gandhiji gave to Ford : Charkha
3. Voice for Simpsons has been given by Md. Yunus
4. Which Indian leader is said to have popularized Sambalpuir sarees ? Indira Gandhi
5. In India which subject has the most enrolment: Arts
6. On the death of which inventor were all lights dimmed in the US for a minute on 21.10.1931 as a mark of respect? Edison
7. Which event raised $250 million for the children with the tagline, `Beauty with a Purpose’ ? Miss World
8. ICICI created which rating agency ? CRISIL
9. In which novel of Premchand the protagonist Hori Mahto desired to have a cow like everybody else ? Godaan
10. Who is the richest Chief Minister in India with a declared wealth of 86 crores ? Mayawati
11. Which ruler issued coins depicting himself as Sikandar-al-Sami ? Khilji
12. 13 billion dollars is spent by the Americans on which apparel Jeans
13. Initial name was Sky Peer to Peer; how is it known today ? Skype
14. Which football league is the richest ?EPL
15. GMRC has introduced 2 educational games on the Delhi Metro, one is Ludo, what is the other ?Snake & Ladders
16. Who is the most expensive female artiste in India -Amrita Shergil
 17. 24th February is celebrated as the Excise Day in honour of the Central Excise and _____ Act, 1944 – Salt
18. John Bisdel’s baby celebrates 50 years in Delhi – 8 letter word ? FabIndia
19. British beer named after a reptile? Cobra
20. Name the Philipino Award instituted out of a grant from the Rockerfeller Foundation- Magsasay
21. Visual – OREO
22. Visual – Max Factor
23. Print Ad – Tanishq
24. Audio – Song from Chillar Party
25. Audio – Sushma Swaraj’s speech
26. A word in Japanese meaning “great prince” is applied to business magnets Tycoon
27. Izzat ka _________ Faluda
28. Name the king from Solar dynasty who sold himself, his wife and son to redeem his pledge? Harishchandra
29. In 2009 a street between College Street and Dartmouth Avenue was named after ? Peter Drucker
30. The most amounts are spent in the US for fighting which disease ? Heart Disease

via Ajay Sahoo/ Quinkie

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TBQ Classic: Set of 310 quizzes (each Set with 10 questions)- Rs. 7875/-Frequency: 5-6 sets of questions per week on an average. Mail us at thebusinessquizATgmailDOTcom for more info.

That’s not all. We are now offering TBQ Classic Archives. Lucky, you folks are. 1050 questions in one shot. Rs. 3725/- only.Mail us at thebusinessquizATgmailDOTcom for more info.

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